Hyundai Releases Teen Driver Safety Week Social Series Starring Actress Julie Bowen
Rhea-AI Summary
Hyundai has launched a multi-part social content series for Teen Driver Safety Week (Oct. 20-26), featuring actress Julie Bowen and her driving-age sons. The series, available on TikTok, Instagram, and YouTube, aims to promote safe driving and address concerns of new drivers and their parents. It highlights Hyundai's standard vehicle safety features and the Hyundai Bluelink App's Vehicle Safeguard Alert features.
Additionally, Hyundai has partnered with the Wall Street Journal on a custom safety-focused video content titled "Teen Mode," set to launch on Oct. 25. The content will showcase personal stories of three families and how Hyundai's safety features provide confidence to teens and peace of mind to parents.
Hyundai offers industry-leading safety features through its SmartSense technology network and has achieved significant safety milestones, including nine models earning TOP SAFETY PICK or TSP+ awards from the Insurance Institute of Highway Safety (IIHS).
Positive
- Partnership with actress Julie Bowen for a social media campaign to promote teen driver safety
- Collaboration with Wall Street Journal for custom safety-focused video content
- Industry-leading standard safety features offered in Hyundai vehicles
- Nine Hyundai models earned TOP SAFETY PICK or TSP+ awards from IIHS
- Three safety technologies standard on 98% of Hyundai's product lineup
Negative
- None.
News Market Reaction – HYMTF
In the trading session that priced this news, HYMTF gained 1.11%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
- Multi-part content series on teen driver safety launched Oct. 21 on TikTok, Instagram and YouTube
- Hyundai partners with Wall Street Journal on "Teen Mode" safety-focused custom video content
- Hyundai helps keep families safe with industry-leading and award-winning standard safety and technology features in its vehicles
FOUNTAIN VALLEY, Calif., Oct. 22, 2024 /PRNewswire/ -- To highlight Teen Driver Safety Week (Oct. 20-26), Hyundai has partnered with actress Julie Bowen on a social content series on TikTok, Instagram and YouTube. The multi-part series with Hyundai, Julie, and her driving-age sons promotes safe driving, while also tackling concerns felt by both new drivers and their parents.
According to the Federal Highway Administration, the percentage of 16-year-olds with a driver's license fell from about
"Both teens and their parents are increasingly anxious about teen driving – with one in four unlicensed teens being too scared to drive," said Sean Gilpin, chief marketing officer, Hyundai Motor America. "As part of our continued focus on quality, safety and reliability, we wanted to show how the tech and safety features of our vehicles can help empower both teens and their parents to feel more confident behind the wheel. This campaign with Julie Bowen and her sons provided us an opportunity to do that on social media with a bit of levity."
The six-part series launched on TikTok, Instagram and YouTube on Oct. 21 for Teen Driver Safety Week. The series highlights a variety of common driving challenges like parking, navigating traffic, plus dealing with blind spots. Created by INNOCEAN USA, the content will run across Hyundai's YouTube, Facebook, Instagram and TikTok channels from Oct. 21- Nov. 15.
"As a parent, making sure my kids are safe when they get behind the wheel is very important to me," said Julie Bowen. "It's been great to partner with Hyundai and my sons on this project to show that practice and preparation plus key vehicle safety features can help teens feel more confident on the road."
In addition to the social series, Hyundai has partnered with the Wall Street Journal on custom safety-focused video content titled "Teen Mode" which will launch on Oct. 25. The video will highlight some of the fears and concerns families have around teen driving while also showing the freedom and confidence it can provide. The series of vignettes tells the personal stories of three families from across the country and how the standard safety and technology features from Hyundai help provide teens with more confidence and parents with a sense of control while they are on the road.
The content will live on Hyundai's custom content site with the Wall Street Journal, Miles That Define Us. Co-branded static and high-impact video media will also run throughout The Wall Street Journal Digital network. Video content will also be amplified in partnership with YouTube and Facebook via audience-targeted placements.
About Hyundai's Standard Safety Features
Hyundai is proud to offer industry-leading safety features on its vehicles with its network of advanced SmartSense safety technology, including:
- Bluelink+ Notifications
- Forward Collision-Avoidance Assist with Pedestrian Detection
- Blind-Spot Collision-Avoidance Assist
- Blind-Spot View Monitor
- Lane Following Assist
- Lane Keeping Assist
- Driver Attention Warning
- Rear Cross-Traffic Collision-Avoidance Assist
- Surround View Monitor
- Parking Collision-Avoidance Assist
- Remote Smart Parking Assist
About Hyundai's Safety Milestones
In addition to the 2024 Hyundai Tucson Hybrid being named a Best New SUV for Teens by U.S. News & World Report, Hyundai has recently reached some important milestones in vehicle safety:
- Three safety technologies are currently standard on
98% of Hyundai's product lineup: Automatic Emergency Braking/Forward Collision Avoidance Assist, Lane Keep Assist and Driver Attention Warning – leading the industry with standard safety equipment (SmartSense) - Hyundai is among the industry leaders in the Insurance Institute of Highway Safety (IIHS) ratings with nine models earning a TOP SAFETY PICK (TSP) or TSP+ award.
Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America (in development in Georgia), and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 835 independent dealers, contribute
Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok
