New Bigger, Better 2026 Hyundai Palisade Releases Compelling Pricing Strategy

Rhea-AI Summary

Hyundai (OTC:HYMTF) has unveiled pricing and details for its redesigned 2026 Palisade SUV, starting at $38,935 MSRP. The new model introduces a hybrid powertrain option targeting up to 34 mpg and 619 miles of range, with an estimated 329 horsepower, starting at $43,660.

Key improvements include larger dimensions, with a 2.5-inch longer body and 2.7-inch longer wheelbase, enhanced safety features including a built-in Dash Cam system, and new convenience technologies like Relaxation seating and Digital Key 2 Premium. The lineup introduces the new XRT PRO trim at $49,370 MSRP, featuring enhanced off-road capabilities and specialized equipment.

The vehicle offers two powertrain options: a new 3.5L V6 producing 287 horsepower with 5,000-pound towing capacity, and a 2.5L turbocharged hybrid system delivering up to 329 horsepower with 4,000-pound towing capacity. ICE models will arrive at dealers this month, with hybrid variants following in early fall.

Positive

• Introduction of first-ever hybrid powertrain with up to 34 mpg and 619-mile range
• Increased dimensions for better passenger space and accessibility
• New XRT PRO trim adds significant off-road capabilities
• Enhanced towing capacity up to 5,000 pounds for ICE models
• Advanced technology upgrades including built-in Dash Cam and Digital Key 2.0

Negative

• Hybrid models have lower towing capacity (4,000 lbs) compared to ICE variants
• Price increase across model range with top Hybrid Calligraphy AWD reaching $58,280

• 2026 Palisade three-row flagship SUV delivers bold design, a premium cabin, and significantly improved capabilities, starting at only $38,935 MSRP*
• New 2.5-liter turbocharged hybrid powertrain targets up to 34 mpg, with up to an estimated 600+ miles of driving range, delivering up to an estimated 329 horsepower, starting at $43,660 MSRP*
• New, more capable, and distinctive XRT PRO, starting at $49,370 MSRP*, packs even more off-road hardware and features
• New available convenience technologies: first- and second-row Relaxation seating, Digital Key 2 Premium, and factory-installed tow hitch
• New safety technologies: integrated front and rear Dash Cam, ten airbags, third-row seatbelt pre-tensioners and load limiters

FOUNTAIN VALLEY, Calif., July 14, 2025 /PRNewswire/ -- Hyundai has announced pricing for its all-new 2026 Palisade three-row flagship SUV, starting at only $38,935 MSRP*. The new Palisade is bigger, better and goes further than its critically acclaimed predecessor -- and its SUV competition. Not only does Palisade's additional space, longer driving range and rugged ability impress, its infotainment, convenience, and advanced safety-system upgrades mean that this new model is more capable in every dimension. With the introduction of a hybrid variant, tech that empowers, and enhanced roominess and comfort—alongside the adventure-ready XRT PRO model, the 2026 Palisade more than meets the needs of today's drivers and families.

2026 Palisade ICE Models

Model	Engine	Transmission	Drivetrain	MSRP
SE FWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	FWD	$38,935
SEL 7P/ 8P FWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	FWD	$41,440
SEL Convenience FWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	FWD	$42,870
SEL Premium 7P/ 8P FWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	FWD	$44,800
Limited FWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	FWD	$49,270
Calligraphy FWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	FWD	$54,060
SE AWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	AWD	$40,935
SEL 7P/ 8P AWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	AWD	$43,440
SEL Convenience AWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	AWD	$44,870
SEL Premium 7P/ 8P AWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	AWD	$46,800
XRT PRO AWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	AWD	$49,370
Limited AWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	AWD	$51,270
Calligraphy AWD	3.5L V6 GDI	8-Speed Automatic with SHIFTRONIC®	AWD	$56,060

 

2026 Palisade Hybrid Models

Model	Engine	Transmission	Drivetrain	MSRP
Hybrid Blue SEL 7P/ 8P FWD	2.5L Turbo 4-cyl.	6-Speed Automatic with SHIFTRONIC®	FWD	$43,660
Hybrid Blue SEL Premium 7P/ 8P FWD	2.5L Turbo 4-cyl.	6-Speed Automatic with SHIFTRONIC®	FWD	$47,020
Hybrid Limited FWD	2.5L Turbo 4-cyl.	6-Speed Automatic with SHIFTRONIC®	FWD	$51,490
Hybrid Calligraphy FWD	2.5L Turbo 4-cyl.	6-Speed Automatic with SHIFTRONIC®	FWD	$56,280
Hybrid SEL 7P/ 8P AWD	2.5L Turbo 4-cyl.	6-Speed Automatic with SHIFTRONIC®	AWD	$45,660
Hybrid SEL Premium 7P/ 8P AWD	2.5L Turbo 4-cyl.	6-Speed Automatic with SHIFTRONIC®	AWD	$49,020
Hybrid Limited AWD	2.5L Turbo 4-cyl.	6-Speed Automatic with SHIFTRONIC®	AWD	$53,490
Hybrid Calligraphy AWD	2.5L Turbo 4-cyl.	6-Speed Automatic with SHIFTRONIC®	AWD	$58,280

* MSRP excludes freight charges, tax, title, and license fees. Actual dealer prices may vary. Freight charges for the 2026 Palisade are $1,495. Hyundai Motor America reserves the right to change prices and features at any time.

Bold, premium SUV design
The new Palisade displays a commanding, premium aura thanks to design worthy of a flagship SUV. The front presents a distinctive vertical LED daytime running light graphic and a horizontal center positioning light signature, conveying a wider stance while highlighting the bold grille, with active airflow shutters in the lower fascia. A horizontal hood line couples with a more upright A-pillar for a strong side profile. Even with this bold, upright appearance, a remarkable 0.31 Cd has been achieved, one of the lowest in the segment.

Intuitive interior design elements
The new Palisade is larger in every key dimension: the body spans 2.5 inches longer and the wheelbase is 2.7 inches longer than the previous generation, allowing for easier passenger ingress and egress. The expanded interior employs a horizontal dashboard layout with soft-touch materials, sophisticated finishes, and a differentiated luxury ambience.

2026 Palisade now offers innovative Relaxation seats for front- and second-row passengers, providing generous additional degrees of recline and deployable upper-leg supports to help reduce fatigue during extended seating periods. Eight passenger seating is available across various trims for family adventures. Available captain's chairs include one-touch second-row tilt-and-slide functionality for effortless operation, facilitating easy third-row access. For more convenience, the third-row seats are available with power-folding, sliding, and power-reclining mechanisms, along with heating. Cup holders and 100-watt-capable USB-C ports are readily accessible in each row, ensuring every occupant and every device remain juiced up for the entire journey.

Advanced technology looks out for you and your family's safety and wellbeing at every turn
In addition to Hyundai's SmartSense suite of active- and passive safety features, the 2026 Palisade protects families in a myriad of unique ways – while driving, or even when you're parked. In a first for Hyundai, the built-in, two-camera Dash Cam can provide continuous recording while driving. It can also work with various vehicle sensors to automatically record nearby movement while parked. The Dash Cam can help offer increased peace of mind in a variety of other driving and parking scenarios, from panic stops to bump-and-runs. Video segments can be conveniently accessed via the head unit display or offboarded via the MicroSD card located in the glovebox.

The 2026 Palisade supports the latest version of Hyundai Digital Key 2.0 Premium⁴ which allows owners to leave their key fob at home and use a supported smartphone or smartwatch to lock, unlock, and start their vehicle. Palisade also offers Wi-Fi hotspot⁵ capability with Alexa Built-in Voice Assistant¹⁸ capability. Vehicles with cellular connectivity will be able to provide a hotspot that allows others to browse the internet, stream videos or music and more – just like at home.

Speaking of connectivity, the new Palisade comes standard with wireless Over-The-Air (OTA)⁶ update capability. This technology ensures that the vehicle's major controls remain up to date, also clearing the way for software additions and new features to be added remotely. After it leaves the factory, the new Palisade is only going to get smarter. And when it comes time to stop for fuel or parking, Hyundai Pay® in-car payment technology⁷ makes it easy to securely pay for services using the vehicle's touchscreen, shielding your personal data from gas-pump and public garage card skimmers alike.

New, powerful, and efficient internal-combustion and hybrid powertrains
The 2026 Palisade offers two new powertrain options. The internal-combustion powertrain boasts a newly developed 3.5-liter V6 making up to 287 horsepower and up to 260 lb.-ft. of torque. The direct-injected engine is coupled to an 8-speed automatic transmission with a two-chamber torque converter. This standard ICE powertrain is available in both two-wheel and HTRAC® all-wheel-drive configurations. This naturally-aspirated V6 is targeting a robust 5,000-pound maximum towing capacity⁸, giving active families the flexibility to haul a variety of weekend toys, including campers, boats, and powersports equipment.

For 2026, a hybrid option joins the Palisade powertrain portfolio for the first time. It features a 2.5-liter turbocharged in-line four-cylinder engine putting out up to an estimated 258 horsepower. Two electric motors mounted in the six-speed automatic transmission's case provide additional tractive force for a combined total estimated system output of up to 329 horsepower and up to 339 pound-feet of torque (both estimated). Palisade HEV's high-efficiency powertrain is expected to achieve up to 34 mpg combined, yielding an internally targeted range of up to 619 miles¹. The hybrid powertrain also offers an estimated 4,000 lbs. of maximum towing capacity⁸, all of which combine for supreme driver confidence and flexibility out on the open road. Specific features have been added to the hybrid to provide a more EV-like ownership experience, including a new Stay Mode function that monitors the battery system when parked to allow for extended use of the infotainment and HVAC functions.

New safety and driver convenience technologies
Hyundai knows today's SUV owners shouldn't have to compromise when it comes to protecting their passengers, so the 2026 Palisade delivers a full complement of SmartSense active safety technologies -- even more than the already well-regarded previous model. The new model's generous suite of Advanced Driver Assist Systems (ADAS) includes many key features, including Forward Collision-Avoidance Assist, Blind-Spot Collision Warning, Safe Exit Assist, Forward Attention Warning, High Beam Assist, Navigation-Based Smart Cruise Control, Lane Following Assist, Rear Cross-Traffic Collision-Avoidance Assist, Parking Collision-Avoidance Assist-Reverse, and Remote Smart Parking Assist.

All-new off-road-focused XRT PRO model
The entire 2026 Palisade model line is ready for your next adventure, but for consumers who enjoy treading even further off the beaten path, there's a new, more capable variant: XRT PRO. This rugged model is the first Hyundai to wear the XRT PRO nameplate, signifying its significantly enhanced off-road capabilities beyond prior XRT models. Designed specifically with U.S. consumers in mind, XRT PRO includes more off-road-capable hardware- and software-level enhancements than any previous Hyundai. XRT PRO even looks the part, thanks to a uniquely muscular front end that incorporates a bold lower grille design bookended by prominent canyon red recovery hooks and a beefier lower fascia.

The Palisade XRT PRO includes:

XRT PRO Capability Features

• XRT PRO-exclusive electronic rear limited-slip differential (eLSD)
• 8.4 inches of ground clearance (+1 inch vs. non XRT PRO models)
• Improved approach (20.5°), departure (22.4°), and breakover (18.3°) geometry
• All-terrain 255/60R18 tires
• Blind Spot View Monitor
• Surround View Monitor (with forward ground view)
• Real-time pitch and roll, compass, and elevation displays
• HTRAC® all-wheel drive
• New Mud, Sand, and Snow terrain modes
• Exposed functional canyon red recovery hooks front and rear
• Downhill Brake Control
• Tow mode
• OEM tow hitch

XRT PRO Design Features

• XRT PRO-exclusive 18-inch dark-finish alloy wheels
• XRT PRO rear badging
• XRT dark exterior accents (grille, window surround, cladding)
• H-Tex leatherette seating surfaces with front heating and ventilation
• Heated steering wheel
• Bose® 14-speaker premium audio system
• Ambient lighting
• 115-volt power outlet
• Power moonroof

The 2026 Palisade is built in Ulsan, South Korea. ICE models are set to arrive at Hyundai dealers later this month, with hybrid models scheduled to go on sale early fall.

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit www.hyundainews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok

Footnotes

1. Estimated driving range of 619 miles for 2026 Palisade Hybrid Blue SEL Premium based on a fully-charged battery. Estimated ranges for other trims vary. Estimates based on internal testing with anticipated EPA certification pending. For comparison purposes only. Actual range will vary based on a number of factors, including vehicle options, driving conditions and habits, vehicle and battery's condition and outside temperature.
2. Available on Limited and Calligraphy trims only. UV-C Sterilization Compartment ("Compartment") can remove up to 99.9% of germs from the exposed surface of an object. Efficacy varies depending on the size and shape of the object being disinfected and the object's degree of exposure to UV-C light. For best results, change the position of the object and repeat the disinfection process. Turn off the UV-C function when not in use. Compartment emits ultraviolet rays which may be harmful to skin and eyes and should not be used by children. Prolonged exposure to ultraviolet rays may result in discoloration or deformity of objects. See Owner's Manual for further details and limitations.
3. When the vehicle is parked and the engine has been turned off, the Advanced Rear Occupant Alert (AROA) can help to alert the driver if it detects movement from a child. Upon exiting and locking the vehicle, AROA may provide visual, audible, and/or Bluelink alerts if the interior overhead sensor detects movement. AROA is not a substitute for driver attentiveness. Never leave a child unattended in a vehicle. Bluelink notification requires a Bluelink-equipped vehicle with an active Bluelink account. See Owner's Manual for further details and limitations.
4. Digital smartphone key requires a compatible smartphone and an appropriately equipped Hyundai vehicle. Not all smartphones are compatible. Hyundai vehicle must be equipped with smart key with push button start, wireless device charging, and Audio Video Navigation System 5.0 (or newer) or Display Audio 2.0. Tap to lock/unlock function works on front doors only. Requires MyHyundai with Bluelink app and active Bluelink account. Please visit www.MyHyundai.com for information on compatible devices. Features and specifications subject to change. See your Owner's Manual for additional details and limitations.
5. Wi-Fi Hotspot + Streaming is available on select 2026 and newer Hyundai models. Requires trial or paid data plan, active Hyundai Bluelink account and acceptance of Hyundai Motor America Connected Services Terms and Conditions. Coverage and service are not available in all areas. Cellular and GPS coverage is required. Streaming services are provided by third parties and subject to their fees, terms, and conditions. Wi-Fi Hotspot + Streaming trial begins on activation date and expires at the end of three months or after 3GB of data is used, whichever comes first. Paid data plan required upon end of Wi-Fi Hotspot + Streaming trial. Limit one trial per vehicle. Up to 5 devices can be supported using in-vehicle connectivity. Only use Wi-Fi and connected devices when safe to do so. See https://www.verizon.com/support/hyundai-connect-legal/ for terms and conditions.
6. Over-the-Air (OTA) software updates are available and complimentary to original purchasers and lessees of new 2026 Palisade Bluelink-equipped Hyundai models ("Eligible Models"). Map and multimedia OTA updates are available and complimentary to original purchasers and lessees of Eligible Models for an initial three-year term, after which fees apply. Three-year term starts from new vehicle date of first use. OTA updates require an Eligible Model and an active Bluelink account subject to the Connected Services Terms and Conditions. Only use Bluelink features and corresponding devices when safe to do so. Cellular and GPS coverage is required. Features, specifications, and fees are subject to change.
7. Bluelink services rely on digital wireless telecommunications technology outside of Hyundai's control. Bluelink is dependent on 4G LTE cellular networks controlled and maintained by third-party wireless carriers. If and when these networks change and/or discontinue service, or their underlying technology required to support Bluelink becomes obsolete, then the connected services will not work and Hyundai will be forced to cancel impacted subscription services.
8. Hyundai Pay is available on select 2021-2026 model year Hyundai vehicles equipped with Bluelink and touchscreen navigation. Requires an active Hyundai Bluelink mobile app account, subject to the Connected Services and Hyundai Pay Terms and Conditions. Cellular and GPS coverage is required. Only use Bluelink features and corresponding devices when safe to do so. Valid Visa, MasterCard, or American Express credit card must be linked to Hyundai Pay. Credit card eligibility and terms are determined by the card issuing bank. Hyundai Pay is currently accepted at select gas stations, charging stations and parking facilities (collectively, "Merchants") in the U.S. Participating Merchants may not operate in all states or locations. Additional Merchant terms and fees may apply. Features, specifications, fees, and availability are subject to change. Visit owners.hyundaiusa.com/resources for more information.
9. Towing capacity varies by configuration. 4,000 lb. maximum towing capacity for 2026 Palisade Hybrid models and 5,000 lb. maximum towing capacity for Palisade ICE models. Requires installation of aftermarket towing equipment. See Owner's Manual for proper use and additional information.
10. The Forward Collision-Avoidance Assist with Pedestrian Detection (FCA-Ped) is intended to be a supplement to safe driving practices. The system is not designed to detect certain stationary objects such as trees or poles and may not detect all vehicles or pedestrians under certain conditions. The system is a driver assistance system and is not a substitute for safe driving. The driver is responsible for being attentive and maintaining control of the vehicle and should not wait for the system's alerts before braking as there may not be sufficient time to brake safely. See Owner's Manual for further details and limitations.
11. Blind-Spot Collision Warning (BCW) assists the driver by warning of other cars in the blind spot region. It senses the rear side territory of the vehicle when it is traveling over 20 mph. There are limitations to the function, range, detection, and clarity of the system. It will not detect all vehicles or objects in the blind spot. Its operation depends on the size, distance, angle and relative speed difference between your car and other cars. BCW may not operate if sensors are obscured in any way. Do not rely exclusively on BCW. BCW is a supplemental system and the driver must still be attentive and exercise caution when driving. It is important to always signal, look over your shoulder and through your mirrors before changing lanes. It is the driver's responsibility to be aware of the surroundings and ensure it is clear before changing lanes or directions. See Owner's Manual for further details and limitations.
12. When the vehicle is parked, Safe Exit Assist (SEA) can alert the driver when a vehicle is approaching from behind. When Child Locks are active, SEA prevents initial disabling of the child safety locks if a vehicle approaching from behind is detected. SEA does not work in all situations and is not a substitute for driver or passenger attentiveness. Always be aware of your surroundings and attentive of approaching vehicles. See Owner's Manual for further details and limitations.
13. Forward Attention Warning is only a warning to inform the driver of a potential lack of driver attention or drowsiness. It does not detect and provide an alert in every situation. It is the driver's responsibility to remain alert at all times. See Owner's Manual for further details and limitations.
14. Navigation-based Smart Cruise Control (N-SCC) with Stop & Go and Curve Control can help automatically adjust vehicle speed when driving on highways by using road information from the navigation system. N-SCC only operates on main roads of select highways and does not operate at interchanges or junctions. N-SCC should not be used in poor weather, heavy or varying traffic, on winding or slippery roads, or if the navigation system is not working properly. N-SCC is a driver convenience feature and not a collision avoidance or warning device. Driver remains responsible for checking the speed limit and distance to the vehicle ahead, steering the vehicle and slowing or stopping the vehicle to avoid a collision. See Owner's Manual for further details and limitations.
15. Rear Cross-Traffic Collision-Avoidance Assist (RCCA) can alert the driver of a potential collision by providing an audible warning and/or applying braking. RCCA is active when the vehicle is in reverse and operating at low speeds. Never rely exclusively on RCCA. RCCA cannot prevent all collisions and may not provide alerts or braking in all conditions. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection, range, and clarity of the system. See Owner's Manual for further details and limitations.
16. Parking Collision-Avoidance Assist – Reverse (PCA-R) can alert the driver of a potential hazard while reversing by providing an audible warning and/or applying braking. PCA-R is active when the vehicle is in reverse and operating at low speeds. Never rely exclusively on PCA-R. PCA-R cannot prevent all collisions and may not provide alerts or braking in all conditions. Always look over your shoulder and use your mirrors to confirm rear clearance. See Owner's Manual for feature details and limitations.
17. Remote Smart Parking Assist (RSPA) can remotely help park the vehicle. However, several factors can impact RSPA performance. RSPA may not function correctly if one or more of the parking sensors is damaged, dirty, or covered or if weather conditions (heavy rain, snow, or fog) interfere with sensor operation. Always inspect the parking area with your own eyes. See Owner's Manual for further details and limitations.
18. Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates.

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-bigger-better-2026-hyundai-palisade-releases-compelling-pricing-strategy-302504664.html

SOURCE Hyundai Motor America

FAQ

What is the starting price of the 2026 Hyundai Palisade?

The 2026 Hyundai Palisade starts at $38,935 MSRP for the base SE FWD model, excluding freight charges of $1,495.

What is the fuel economy of the 2026 Palisade Hybrid?

The 2026 Palisade Hybrid is expected to achieve up to 34 mpg combined with an estimated range of up to 619 miles.

What is the towing capacity of the 2026 Hyundai Palisade?

The ICE model has a maximum towing capacity of 5,000 pounds, while the hybrid variant can tow up to 4,000 pounds.

When will the 2026 Hyundai Palisade be available?

The ICE models will arrive at dealers in July 2025, while hybrid models will be available in early fall 2025.

What are the key features of the new Palisade XRT PRO trim?

The XRT PRO includes 8.4 inches of ground clearance, electronic rear limited-slip differential, all-terrain tires, and specialized off-road modes with improved approach and departure angles.