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Hyundai Motor America has appointed Claudia Márquez as its new Chief Operating Officer. In her role, Márquez will lead U.S. business operations and direct customer-focused growth strategies, reporting to Randy Parker, CEO of Hyundai and Genesis Motor North America.
Márquez brings significant experience, having previously served as COO of Genesis Motor North America where she achieved record sales and market share growth. She will oversee sales, distribution, product line management, and aftersales activities, while sharing responsibility for dealer network development.
Her prior experience includes serving as CEO of Hyundai Motor Mexico and holding executive positions at Nissan, Infiniti, BMW Group Mexico, and MINI. Hyundai's U.S. operations, including its manufacturing facilities and 835 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy.
Hyundai Motor Group (HYMTF) has announced a strategic partnership with NVIDIA to accelerate AI technology development for future mobility solutions. The collaboration focuses on implementing accelerated computing, generative AI, and industrial digitalization across Hyundai's business value chain.
The Group will utilize NVIDIA's AI Enterprise software and accelerated computing to manage data for AI model training. They will also implement the NVIDIA Omniverse platform for physical AI and digital twin applications in factory simulation, and use the NVIDIA Isaac robot development platform for AI robotics deployment.
The partnership aims to enhance various applications including software-defined vehicles, robotics, autonomous driving, and smart factory operations. Both companies will collaborate on creating virtual simulation environments for autonomous driving technology and robotics systems, with future innovations to be announced later.
Hyundai Motor has become the first automotive brand to enable direct vehicle purchases through Amazon Autos, allowing U.S. customers to browse, order, and finance new Hyundai vehicles online. The service is available in 54 markets, covering 71% of Hyundai's sales volume, with plans for expansion throughout the year.
The program features transparent, haggle-free pricing, seamless vehicle trade-ins, and familiar Amazon shopping features. Customers can select their preferred car, secure financing, complete paperwork online, and schedule pickup at participating dealerships. To support the launch, Hyundai is rolling out a comprehensive marketing campaign featuring TV ads, digital content, and social media initiatives highlighting the convenience of the 'Add to Cart' experience.
The collaboration aims to modernize automotive retail by integrating with Amazon's trusted shopping platform, offering customers a streamlined car-buying process from search to purchase.
Hyundai's IONIQ 5 N has been named Motor Authority's Best Car to Buy 2025, winning against other new luxury and performance vehicles. The all-electric SUV impressed with its performance features, including up to 601 horsepower and an additional 40 horsepower through the N Grin Boost function.
The vehicle stands out with its innovative N e-Shift technology, which simulates an eight-speed dual-clutch transmission, providing a unique gear-change sensation. The N Active Sound+ system, featuring 10 speakers, offers three distinct powertrain soundtracks: 'Ignition', 'Evolution', and 'Supersonic', enhancing the driving experience by providing acoustic feedback during performance driving.
Motor Authority's team particularly praised the vehicle's appeal to enthusiasts, highlighting its track performance capabilities and innovative features that bridge the gap between traditional performance vehicles and electric powertrains.
Hyundai's Santa Fe Hybrid SUV has been named The Car Connection's Best Car to Buy 2025, earning top scores across safety, comfort, utility, fuel economy, performance, technology, and styling categories. The fifth-generation model features standard three-row seating and an innovative design focused on outdoor lifestyle functionality.
The vehicle's key features include a spacious interior enabled by a long wheelbase, fully foldable second and third-row seats creating a terrace-like space, and an enlarged liftgate for outdoor activities. The hybrid powertrain combines a 1.6-liter turbocharged engine delivering up to 231 horsepower and 271 pound-feet of torque, with impressive EPA-estimated fuel economy of up to 36 mpg combined for front-wheel-drive models and 34 mpg combined for all-wheel-drive variants.
Hyundai Motor Group held its annual New Year's Address at Hyundai Motorstudio Goyang, where Executive Chair Euisun Chung outlined the Group's 2025 vision. The event featured a new roundtable format to facilitate in-depth dialogue about the global business environment and strategic direction.
Chung emphasized the importance of facing both predictable and unexpected challenges through thorough preparation and fundamental capabilities. He highlighted that innovation is in the Group's DNA and stressed the significance of embracing change to overcome difficulties. A notable development was the appointment of José Muñoz as Hyundai Motor's first non-Korean CEO, demonstrating the company's commitment to creating a global culture where talent can thrive regardless of background.
The Group plans to focus on strategic investments in core business areas and strengthen collaboration with partners while maintaining an emphasis on innovation and technological development.
Hyundai Motor America achieved record-breaking performance in 2024, with total sales reaching 836,802 units, up 4% from 2023. December sales hit 78,498 units (+4% YoY), while Q4 sales totaled 226,308 units (+10% YoY). The company set new retail sales records for the fourth consecutive year, with 742,009 units (+4% YoY).
Notable achievements include significant growth in electrified vehicles, with hybrid sales jumping 85% and EV sales growing 12% in December. Several models set new sales records, including the IONIQ 5 (+41%), Tucson HEV (+133%), and Santa Fe HEV (+87%). Fleet sales represented 11% of total volume in 2024.
The company announced Randy Parker as the new CEO of Hyundai and Genesis Motor North America, effective January 1, 2025, overseeing operations in the U.S., Canada, and Mexico.
The Hyundai IONIQ 5 has achieved a GUINNESS WORLD RECORDS™ title for the Greatest altitude change by an electric car, recording a total elevation change of 5,802 meters during a 4,900 km journey across India. The 14-day expedition started at Umling La in Ladakh (5,799m above sea level) and concluded in Kuttanad, Kerala (3m below sea level). The vehicle demonstrated its capabilities by successfully navigating diverse conditions, from freezing Himalayan temperatures to humid coastal regions, showcasing its durability and technological excellence in extreme environments.
Hyundai Motor Group Executive Chair Euisun Chung has been re-elected as president of the Korea Archery Association (KAA) for another four-year term from January 2025 to January 2029. This marks his sixth consecutive term since 2005. Under his leadership, the KAA has achieved significant milestones, including winning 18 gold medals across five Olympics (2008-2024) and modernizing administrative systems. The association has seen substantial growth, with archer numbers increasing from 1,633 in 2005 to 2,800 by 2024. Hyundai Motor has demonstrated continued commitment to archery through sponsorship agreements with the World Archery Federation until 2025, supporting events like the Hyundai Archery World Cup.
Hyundai IONIQ 5 N has been named CarBuzz Best EV for 2025, winning against 160+ new cars evaluated. The high-performance electric SUV features 601 horsepower with an additional 40 horsepower through N Grin Boost function. CarBuzz praised the vehicle's innovative N e-Shift feature, which simulates an eight-speed dual-clutch transmission experience.
The vehicle incorporates N Active Sound+ technology with a 10-speaker system offering three distinct powertrain soundtracks: 'Ignition', 'Evolution', and 'Supersonic'. These features aim to deliver an engaging driving experience by simulating traditional ICE vehicle characteristics while maintaining electric performance benefits.