Ready to Play? Hyundai Motor Teases INSTEROID, A Sporty Gaming-Inspired EV Design Fantasy
Rhea-AI Summary
Hyundai Motor Company (HYMTF) has revealed teaser images of INSTEROID, a concept car based on their successful INSTER sub-compact electric vehicle. The design concept, set to be fully unveiled in early April 2025, combines 'INSTER' and 'STEROID' to reflect its muscular and youthful character.
The INSTEROID features gaming-inspired elements including wheel arch air vents, 21-inch wheels, a prominent rear spoiler, diffuser, and signature Pixel LEDs. This concept car builds upon the INSTER model, which has demonstrated strong sales performance in Europe and Korea since its global launch in June 2024.
The concept vehicle aims to enhance the emotional experience of electric cars by incorporating video game aesthetics with real-world engineering, creating what Hyundai describes as a 'glitch' in the automotive matrix.
Positive
- Strong sales performance of INSTER EV in Europe and Korea markets
Negative
- None.
- Hyundai Motor reveals teaser images of INSTEROID, a 'dream car' concept
- Images hint at INSTEROID's video game-inspired elements and sporty design
- Hyundai will unveil INSTEROID to the public early next month
Link to INSTEROID teaser video
The name combines 'INSTER' and 'STEROID', reflecting the funky, youthful and muscular nature of this show car built on the foundation of the INSTER production model. Since its global debut in June 2024, INSTER has become an in-demand EV, with strong sales in both
INSTEROID is designed to boost the emotional experience of electric cars. Equipped with fun details, it offers plenty to discover; every element – from the control buttons to the instrument cluster, the rear spoiler to the brakes – reflects INSTEROID's character.
The teaser images reveal how the INSTEROID elevates the production model's design with racing game-inspired styling, featuring wheel arch air vents, 21-inch wheels, and a prominent rear spoiler and diffuser. Signature Pixel LEDs add to its look.
As a one-of-a-kind concept car, INSTEROID showcases the innovative vision of Hyundai Motor's design team. INSTEROID is a thrilling 'glitch' in the automotive matrix, seamlessly merging the boundary-pushing aesthetics of video games with real-world engineering to create a vehicle that feels like it's morphed straight out of a digital speedway.
Hyundai Motor plans to fully unveil INSTEROID to the public in early April 2025.
For more information on INSTER:
- Global Press Release
- INSTER Product Highlights
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
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SOURCE Hyundai Motor Company
FAQ
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