Welcome to our dedicated page for Integral Ad Science Holding news (Ticker: IAS), a resource for investors and traders seeking the latest updates and insights on Integral Ad Science Holding stock.
Integral Ad Science (IAS) has been described as a media measurement and optimization platform focused on digital advertising quality, brand safety, and transparency. The IAS news flow reflects this focus, with frequent announcements about partnerships, product launches, certifications, and corporate developments that shape how advertisers and publishers use its technology.
News about IAS often highlights AI-driven product innovation, such as the introduction of IAS Agent, an AI-powered assistant designed to help marketers activate campaigns more quickly, uncover deeper insights in real time, and improve performance using explainable AI. IAS also reports on enhancements to its Total Media Quality offering, including AI-based multimedia analysis that evaluates video, image, audio, and text signals to classify content for brand safety and suitability across major social and feed environments.
Another major theme in IAS coverage is its expanding integrations with global platforms. Recent announcements include expanded measurement and brand safety coverage for Meta properties including Threads, new brand safety and measurement capabilities for TikTok Pangle, and broader viewability and invalid traffic measurement for Snapchat ad formats such as Sponsored Snaps and Chat Feed ads. IAS has also reported MRC accreditation for its server-to-server integration with Amazon DSP, underscoring the role of third-party verification in its product set.
IAS news also touches on sustainability and corporate milestones. The company has detailed a collaboration with Good-Loop to integrate emissions measurement into its media quality metrics, allowing advertisers to assess the environmental impact of digital campaigns. Financial results releases provide insight into revenue categories such as optimization, measurement, and publisher revenue. In addition, corporate news has included the agreement and subsequent completion of a merger with a Novacap-affiliated entity, resulting in IAS becoming a privately held company and moving to delist its common stock from Nasdaq.
Investors, advertisers, and publishers following IAS news can expect updates on AI capabilities, measurement coverage across platforms, certifications related to AI and media quality, sustainability initiatives, and significant corporate transactions.
OraSure Technologies (NASDAQ: OSUR) confirmed receipt of director nominations from activist investor Altai Capital, which nominated two candidates including founder Rishi Bajaj to stand at OraSure's 2026 Annual Meeting of Stockholders.
The Board says it interviewed Mr. Bajaj, appointed an alternative candidate instead, and that Altai has not accepted offers to make certain directors available for further engagement. The Board highlighted recent refreshment: seven directors departed since 2022, three new independent directors were added, and John P. Kenny was named Chair in October 2025. The Nominating and Corporate Governance Committee will review Altai's nominations and the Board will present recommendations in a definitive proxy statement to be filed with the SEC; no meeting date has been set and shareholders need take no action now.
Integral Ad Science (Nasdaq: IAS) announced on Dec 22, 2025 that Melissa Furze has been appointed Head of Data Science, reporting to the Chief Technology Officer. Melissa will lead IAS's global data science, AI, and analytics strategy and work with product, engineering, and commercial teams to accelerate innovation and strengthen protection and performance capabilities for advertisers and publishers.
Melissa joins from LinkedIn, where she served as Global Vice President of Customer Science and led LinkedIn's Customer Science organization; she brings more than 20 years of global data, analytics, and AI leadership experience.
Integral Ad Science (Nasdaq: IAS) announced IAS Agent, an AI-powered assistant to surface real-time campaign insights, simplify activation, and optimize ad performance across omnichannel investments.
Key points: powered by 15+ years of IAS data, built on Databricks Agent Bricks, offers explainable AI with hover-to-see reasoning, allows customization/override of recommendations, and emphasizes responsible AI with three industry certifications. IAS will demo IAS Agent at CES 2026 (Jan 5-8) and expects a global roll-out to IAS UI customers in early Q1 2026 at no additional cost. Initial tests cite 50% efficiency improvement and insights delivered up to 5x faster.
Integral Ad Science (Nasdaq: IAS) released its 2026 Industry Pulse Report on Dec 8, 2025, showing media experts prioritizing digital video, social media, and media quality amid rising AI content concerns.
Key findings: 88% cite digital video as a top priority, 84% prioritize social media, 83–86% expect third‑party verification for AI content, and 83% flag ad fraud/brand suitability concerns in CTV. The report frames 2026 as a year of cautious AI adoption where brand safety, creator suitability, and verification become central to campaign performance.
Integral Ad Science (Nasdaq: IAS) announced on November 13, 2025 that it received MRC accreditation for its server-to-server (S2S) integration of Amazon DSP impression, viewability and invalid traffic (IVT) data into its digital ad measurement platform.
The accreditation covers display and video impressions, viewable impressions, and GIVT/SIVT filtration across desktop, mobile web and mobile app for Amazon O&O properties (Amazon Retail and IMDb) and 3P supply sources (APD and 3PX). IAS said the S2S integration supports near real-time, independent third-party measurement while accommodating Amazon's privacy restrictions.
Integral Ad Science (Nasdaq: IAS) reported third quarter 2025 results, with total revenue of $154.4M, up 16% year-over-year, and adjusted EBITDA of $55.3M (+9%) at a 36% margin. Gross profit was $118.8M with a 77% margin. Net income was $7.0M ( $0.04 per share), down from $16.1M a year earlier, with a 5% net margin. Cash and cash equivalents were $129.2M at September 30, 2025. The company reiterated it will not host an earnings call or provide outlook as it is working toward closing an announced acquisition by Novacap (definitive agreement executed Sept 24, 2025).
Segment strength included Optimization revenue $73.7M (+21%) and Measurement $57.1M (+8%); international revenue was 29% of total.
Integral Ad Science (Nasdaq: IAS) expanded its measurement partnership with Snap (NYSE: SNAP) on Nov 4, 2025 to add Viewability and Invalid Traffic (IVT) measurement for Sponsored Snaps and Chat Feed ads.
The update enables IAS Total Media Quality coverage across all Snapchat ad formats and devices, including Brand Safety and Suitability, Time-in-View, IVT rates, and frame-by-frame multimedia classification. The companies first partnered in 2018, added Brand Safety in 2024, and announced a joint attention-measurement effort with Lumen in June.
Integral Ad Science (NASDAQ: IAS) announced an expansion of its measurement partnership with Snap (NYSE: SNAP) to add Viewability and Invalid Traffic (IVT) measurement for Sponsored Snaps in the Chat Feed and to enable IAS coverage across all Snapchat ad formats on any device.
The company said IAS Total Media Quality for Snap now offers comprehensive viewability, IVT, brand safety and suitability metrics (including Time-in-View and IVT rates), industry-leading frame-by-frame multimedia classification, and global language support across Snapchat placements. IAS and Snap have partnered since 2018, with prior expansions in 2024 and a strategic attention-measurement tie-up announced in June.
Integral Ad Science (Nasdaq: IAS) announced integration with TikTok Pangle to add Brand Safety features alongside Viewability and Invalid Traffic (IVT) measurement for TikTok Pangle advertisers.
The collaboration enables advertisers to use IAS's AI-driven Total Media Quality (TMQ) for post-bid measurement across TikTok Pangle's inventory, which spans 380,000 global apps and reaches an estimated 2.9 billion daily active users. The offering extends IAS's Social Optimization tools for TikTok and builds on a partnership that began in 2021.
Integral Ad Science (Nasdaq: IAS) expanded its Total Media Quality (TMQ) partnership with Meta to provide the first third-party Brand Safety & Suitability Measurement for Threads, announced October 16, 2025. TMQ uses IAS's AI-driven Multimedia Technology to analyze video, images, audio and text at frame level and delivers content-level suitability, industry-aligned classification, and reporting via the IAS Signal UI.
The solution extends IAS pre- and post-bid coverage across Facebook, Instagram Feed and Reels and adds Threads coverage for a platform with more than 400 million MAUs as of August 2025, supporting 34 languages.
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