Welcome to our dedicated page for Integral Ad Science Holding news (Ticker: $IAS), a resource for investors and traders seeking the latest updates and insights on Integral Ad Science Holding stock.
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Integral Ad Science (IAS) released its 19th edition of the Media Quality Report (MQR), highlighting stable global brand risk but new challenges like AI-generated deepfakes. Marketers focus on safeguarding brands from risks, with video environments facing challenges. Brand risk slightly increased in the Americas due to election coverage. Sporting events correlate with higher brand risk. Global ad fraud decreased to 0.6% on optimized campaigns, but increased on non-optimized ones. Time-in-view decreased, but 3-10 seconds is ideal for ad viewability.
Integral Ad Science (IAS) announced a groundbreaking integration with Roblox, offering Viewability and Invalid Traffic Measurement products for advertisers on Roblox's platform. This partnership enables brands to reach over 71.5 million daily users on Roblox through immersive ads, including video and image formats. IAS's 3D measurement tools will provide greater transparency and visibility into ad performance, ensuring engagement with real users. The collaboration aims to enhance trust between advertisers and Roblox, catering to the growing demand for immersive ad experiences.
Integral Ad Science (IAS) has been awarded the TrustArc Responsible AI Certification, showcasing their dedication to accountability, fairness, and transparency in AI governance. This certification, launched in March 2024, evaluates organizations' AI system practices against TrustArc's Responsible AI Assessment Criteria, aligning IAS with the highest standards of AI governance.
