IAS and Good-Loop Announce Enhanced Emissions Measurement Offering to Empower All Advertisers to Further Measure and Reduce Environmental Impact
Integral Ad Science (Nasdaq: IAS) has announced a significant partnership with Good-Loop to provide universal carbon emissions measurement for digital advertising. The enhanced offering will allow advertisers to measure emissions for every ad impression across the open internet at no additional cost.
This initiative follows the launch of the Global Media Sustainability Framework 1.2 (GMSF) and integrates sustainability metrics with IAS's existing media quality solutions. IAS and Good-Loop have been collaborating for three years, establishing benchmarks and supporting industry standards. Both companies are committed to environmental sustainability, with IAS setting SBTi-verified Net Zero emissions targets and publishing data with The Climate Registry.
Integral Ad Science (Nasdaq: IAS) ha annunciato una significativa partnership con Good-Loop per offrire una misura universale delle emissioni di carbonio legate alla pubblicità digitale. L'offerta potenziata permetterà agli inserzionisti di misurare le emissioni per ogni impression pubblicitaria sull'intero open internet senza costi aggiuntivi.
Questa iniziativa arriva dopo il lancio del Global Media Sustainability Framework 1.2 (GMSF) e integra le metriche di sostenibilità con le soluzioni esistenti per la qualità dei media di IAS. IAS e Good-Loop collaborano da tre anni, definendo riferimenti e sostenendo standard di settore. Entrambe le aziende sono impegnate nella sostenibilità ambientale, con IAS che ha fissato obiettivi Net Zero verificati da SBTi e pubblica dati con The Climate Registry.
Integral Ad Science (Nasdaq: IAS) ha anunciado una importante alianza con Good-Loop para ofrecer una medición universal de las emisiones de carbono en la publicidad digital. La oferta mejorada permitirá a los anunciantes medir las emisiones de cada impresión de anuncio en toda la web abierta sin costo adicional.
Esta iniciativa se enmarca dentro del lanzamiento del Global Media Sustainability Framework 1.2 (GMSF) e integra métricas de sostenibilidad con las soluciones de calidad de medios ya existentes de IAS. IAS y Good-Loop llevan tres años colaborando, estableciendo referencias y apoyando estándares de la industria. Ambas compañías están comprometidas con la sostenibilidad ambiental, con IAS fijando objetivos Net Zero verificados por SBTi y publicando datos con The Climate Registry.
Integral Ad Science (나스닥: IAS)가 Good-Loop와 포괄적인 디지털 광고의 탄소 배출량 측정을 제공하기 위한 중대한 파트너십을 발표했습니다. 향상된 제안은 광고주가 공개 인터넷의 모든 광고 노출에 대해 추가 비용 없이 배출량을 측정할 수 있도록 합니다.
이 이니셔티브는 Global Media Sustainability Framework 1.2(GMSF) 출시를 따르며 IAS의 기존 미디어 품질 솔루션과 지속 가능성 지표를 통합합니다. IAS와 Good-Loop는 3년간 협력해 벤치마크를 설정하고 업계 표준을 지원해 왔습니다. 양사는 환경 지속 가능성에 헌신하고 있으며, IAS는 SBTi 인증 넷제로(Net Zero) 목표를 설정하고 The Climate Registry에 데이터를 공개하고 있습니다.
Integral Ad Science (boursa Nasdaq : IAS) a annoncé un partenariat majeur avec Good-Loop pour offrir une mesure universelle des émissions de carbone liées à la publicité numérique. Cette offre améliorée permettra aux annonceurs de mesurer les émissions pour chaque impression publicitaire sur l'ensemble d'Internet sans coût supplémentaire.
Cette initiative fait suite au lancement du Global Media Sustainability Framework 1.2 (GMSF) et intègre les métriques de durabilité aux solutions existantes de qualité médiatique d'IAS. IAS et Good-Loop collaborent depuis trois ans, établissant des repères et soutenant les normes de l'industrie. Les deux entreprises s'engagent en faveur de la durabilité environnementale, IAS fixant des objectifs Net Zero vérifiés par le SBTi et publiant des données avec The Climate Registry.
Integral Ad Science (Nasdaq: IAS) hat eine bedeutende Partnerschaft mit Good-Loop angekündigt, um eine universelle Messung der Kohlenstoffemissionen digitaler Werbung bereitzustellen. Das erweiterte Angebot ermöglicht Werbetreibenden, die Emissionen für jede Werbeeinblendung im offenen Internet ohne zusätzliche Kosten zu messen.
Diese Initiative folgt dem Start des Global Media Sustainability Framework 1.2 (GMSF) und integriert Nachhaltigkeitsmetriken in die bestehenden Media-Qualitätslösungen von IAS. IAS und Good-Loop arbeiten seit drei Jahren zusammen, setzen Benchmarks und unterstützen Industriestandards. Beide Unternehmen engagieren sich für Umwelt-Nachhaltigkeit, wobei IAS SBTi-verifizierte Net-Zero-Ziele festlegt und Daten mit The Climate Registry veröffentlicht.
Integral Ad Science (تداول: IAS) أعلنت عن شراكة مهمة مع Good-Loop لتوفير قياس عالمي لانبعاثات الكربون في الإعلان الرقمي. ستتيح العروض المحسّنة للمعلنين قياس الانبعاثات لكل ظهور إعلان عبر الإنترنت المفتوح دون تكلفة إضافية.
تأتي هذه المبادرة عقب إطلاق إطار الاستدامة الإعلامية العالمي 1.2 (GMSF) وتدمج مقاييس الاستدامة مع حلول IAS لجودة الوسائط القائمة. لقد تعاونت IAS وGood-Loop لمدة ثلاث سنوات، مَؤسِّسين معايير وداعمين للمعايير الصناعية. كلا الشركتين ملتزمتان بالاستدامة البيئية، حيث حددت IAS أهداف صافية الصفريّة المعتمدة من SBTi ونشرت بيانات مع The Climate Registry.
Integral Ad Science（纳斯达克：IAS）宣布与Good-Loop建立重要合作伙伴关系，为数字广告提供普遍的碳排放测量。此次增强的产品将使广告主能够在开放互联网的每一次广告展示中在不产生额外成本的情况下衡量排放。
该举措紧随全球媒体可持续性框架1.2（GMSF）的发布，将可持续性指标融入IAS现有的媒体质量解决方案。IAS与Good-Loop已合作三年，建立基准并支持行业标准。两家公司致力于环境可持续性，IAS设定经SBTi验证的净零排放目标，并通过The Climate Registry发布数据。
- Free carbon emissions measurement offered to all IAS customers globally
- Integration with existing media quality metrics for seamless implementation
- Partnership builds on 3 years of successful collaboration and benchmark establishment
- Alignment with new carbon emissions legislation and industry sustainability standards
- None.
Insights
IAS's free carbon measurement integration strengthens competitive positioning in digital advertising while addressing growing ESG regulatory demands.
IAS's strategic integration of Good-Loop's emissions measurement capabilities represents a significant competitive differentiation in the digital advertising market. By offering this sustainability feature at no additional cost to all customers globally, IAS is positioning itself ahead of emerging regulatory trends as carbon emissions legislation expands worldwide. This move transforms environmental impact from a niche concern into a core media quality metric, alongside established standards like viewability and brand safety.
The timing is particularly strategic. With the recent launch of the Global Media Sustainability Framework 1.2 and IAS's commitment to SBTi-verified Net Zero emissions targets, the company is aligning with the accelerating corporate sustainability movement. This positions IAS favorably with brands facing increasing pressure to demonstrate environmental responsibility throughout their supply chains, including advertising operations.
From a business perspective, this initiative serves multiple strategic objectives: it enhances IAS's value proposition without increasing customer costs, potentially improving retention and acquisition rates; it builds defensive positioning against competitors by establishing early leadership in sustainability metrics; and it demonstrates forward-thinking adaptation to evolving market requirements.
The partnership's maturity is noteworthy – having collaborated for three years to establish benchmarks, IAS isn't merely jumping on a trend but has developed substantive expertise in this emerging field. This gives them credibility as sustainability metrics transition from optional to essential in digital advertising measurement.
New collaboration offers advanced emissions measurement at no additional cost for all IAS customers globally
With new carbon emissions legislation rolling out across the globe and brands setting new sustainability goals, carbon emissions measurement is rapidly becoming an essential pillar of media quality metrics, standing alongside IAS's established standards such as viewability, fraud prevention, brand safety & suitability, and geographic accuracy. By seamlessly integrating sustainability metrics with its comprehensive suite of media quality solutions for advertisers, IAS is empowering advertisers to not only ensure their ads are seen by real people in appropriate environments, but also to measure and reduce the environmental impact of every digital campaign on the open internet—helping brands drive results with greater transparency and responsibility.
Good-Loop, a certified B Corporation on a mission to deliver positive, climate-friendly advertising, has been powering emissions measurement within the IAS platform for the past three years. During this time, IAS and Good-Loop collaborated with early-adopter advertisers to establish crucial benchmarks, all while supporting the Advertising Association and Ad Net Zero in the development of a universal industry standard.
"As the methodologies and technologies have matured in this space, so too has our ambition," said Good-Loop Founder & CEO Amy Williams. "We now know, in no uncertain terms, the environmental impact that media buying has, and it's time to take this information into the mainstream – to change our industry for the better. That's why I am so excited to announce today that IAS customers globally will be able to understand, and therefore take action to reduce, the carbon footprint of their media investments across a vast majority of their digital campaigns."
"Sustainability in advertising requires more than promises — it needs accountability. We believe this level of transparency is essential to driving meaningful change across the industry, and we are delivering it to the highest industry standards by partnering with the world's leading carbon measurement providers," said Lisa Utzschneider, CEO at Integral Ad Science. "We're proud to take this next step with Good-Loop so that every impression we measure across the open internet is backed by tangible data on its environmental impact as part of its media quality metrics, and help to make this standard practice for every advertiser we work with, no matter where they are in the world."
"There is a pressing need for a consistent approach to emissions calculation, and we're delighted to see this growing industry support and adoption of the GMSF," said Anthony Falco, Global Media Sustainability Director at Ad Net Zero. "What's calculated gets managed, so bringing emissions data to the forefront is a meaningful step towards enduring behaviour change."
When it comes to protecting our planet, actions speak louder than words, and IAS and Good-Loop are both organizations that take environmental sustainability extremely seriously. IAS has voluntarily published data with The Climate Registry and is now officially setting SBTi-verified Net Zero emissions targets, joining over 10,000 companies, including Good-Loop, on the publicly verified path to Net Zero.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
About Good-Loop
Good-Loop is the responsible media platform that delivers more meaningful, more sustainable, and more effective advertising. Their Good Engagement Platform harnesses the power of social impact to drive better outcomes from paid media, whilst their Good Measures Platform facilitates sustainable media buying by making CO2e emissions impossible to ignore and easy to reduce. For more information, visit good-loop.com.
Media Contacts:
Gareth Jordan
IAS
press@integralads.com
Good-Loop
marketing@good-loop.com
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SOURCE Integral Ad Science, Inc.
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