IAS EXPANDS GLOBAL MEASUREMENT OF AMAZON PROPERTIES
Rhea-AI Summary
Integral Ad Science (Nasdaq: IAS) announced an expansion of its global measurement capabilities for Amazon DSP media buys. With a new server-to-server integration, advertisers can now access extensive post-bid measurement for campaigns targeting Amazon custom audiences and Twitch inventory. The IAS solutions available include viewability, invalid traffic (IVT), and brand safety and suitability metrics. This expansion enhances cross-device measurement across CTV, mobile, desktop, and tablet platforms. IAS aims to empower advertisers with actionable data for optimized performance, further solidifying its partnership with Amazon Ads.
Positive
- Expanded measurement capabilities for Amazon DSP media buys.
- Post-bid measurement now includes Amazon custom audiences and Twitch inventory.
- Advanced metrics available: viewability, invalid traffic (IVT), brand safety, and suitability.
- Cross-device measurement includes CTV, mobile, desktop, and tablet platforms.
- Enhanced integration with Amazon Ads could lead to optimized advertiser ROI.
Negative
- No specific financial data or projections provided to gauge the impact on IAS revenue.
- Potentially high competition in the advertising measurement space.
- Possible increased costs for maintaining and enhancing the server-to-server integration.
News Market Reaction 1 Alert
On the day this news was published, IAS declined 1.12%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Advertisers Now Have Access to Expanded Post-Bid Measurement for Campaigns Across Amazon Audiences and Twitch Inventory
"IAS and Amazon Ads share the value of customer obsession, and our global collaboration demonstrates how our companies continue to maximize return on investment for advertisers and are committed to providing independent measurement," said Lisa Utzschneider, CEO of IAS. "This is yet another way IAS is empowering marketers with actionable data to drive superior results, giving them more confidence that their spend is being optimized towards performance."
IAS now provides Amazon DSP media buyers with:
- Brand safety and suitability, viewability, and IVT measurement on custom audiences and Twitch.
- Cross-device measurement for web and in-app across CTV, mobile, desktop, and tablet.
IAS's Brand Safety & Suitability, Viewability, and Invalid Traffic measurement expansion with Amazon Ads will be available in IAS Signal, designed to provide advertisers with greater access to campaign data and a unified view of their global campaigns.
In Q3 2023, IAS enhanced its integration with Amazon Ads to include Context Control pre-bid segments. In addition to IAS's standard pre-bid segments within Amazon DSP, customers can easily have controls to decide where their ads appear and easily reach contextually relevant content.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
FAQ
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