IAS TO EXPAND INTO CHINA TO DELIVER ADVANCED MEASUREMENT SOLUTIONS FOR GLOBAL ADVERTISERS

Rhea-AI Summary

Integral Ad Science (IAS) has announced plans to expand into China, the world's second-largest advertising market, to provide invalid traffic, fraud, and brand safety measurement solutions. The company will establish a subsidiary to serve both global advertisers entering China and Chinese advertisers expanding internationally. This strategic move aims to address comprehensive measurement coverage needs, with China's digital ad spending expected to exceed $140 billion in 2024. The expansion follows IAS's recent growth in key APAC markets, including Hong Kong, Taiwan, Thailand, and Vietnam, strengthening its presence across 12 APAC markets.

Positive

• Expansion into China's $140 billion digital advertising market
• Strategic positioning in world's second-largest advertising market
• Partnership with IAB China enhancing market credibility
• Geographic expansion across 12 APAC markets

Negative

• None.

NEW YORK, Dec. 3, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and brand safety and suitability measurement, aligned to international and local standards. With the incorporation of a subsidiary in China, IAS will also offer local support to Chinese advertisers looking to grow their reach beyond China's borders. This expansion will support IAS's long-term international expansion strategy, solving a key challenge for advertisers looking for comprehensive measurement coverage across all markets.

"IAS is one of the only measurement solutions able to meet the unique demands of the Chinese market, and we're aiming to fill a crucial gap in coverage for advertisers," said Lisa Utzschneider, CEO of IAS. "With an expanded footprint, we will empower advertisers with actionable data they need to maximize their return on investments and support their growth in this dynamic and evolving digital advertising landscape."

By entering the world's second-largest advertising market, IAS is aiming to support advertisers as they invest in the country's continued digital media potential. With China's digital ad spending projected to exceed $140 billion in 2024, IAS is positioned to deliver greater value for advertisers seeking to achieve superior results.

IAS has been developing this market initiative with existing global luxury clients, many of whom have substantial media investments in China. IAS is committed to working alongside key industry partners to develop solutions tailored to China's unique advertising environment.

"IAS and IAB China are pleased to be working together to provide international brands with better access to global standards in China and helping to bring new technologies to the market," said Tracy Cui, Vice Secretary-General CAA, IAB China.

Earlier this year, IAS announced a series of market expansions into key APAC markets—Hong Kong, Taiwan, Thailand, and Vietnam—along with senior leadership appointments. IAS's APAC in-market operations now include multiple markets across Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and Vietnam.

About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Contact: press@integralads.com

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SOURCE Integral Ad Science, Inc.

FAQ

What is IAS's expansion plan in China for 2024?

IAS plans to establish a subsidiary in China to provide invalid traffic, fraud, and brand safety measurement solutions for both global advertisers entering China and Chinese advertisers expanding internationally.

How large is China's digital ad spending expected to be in 2024?

China's digital ad spending is projected to exceed $140 billion in 2024.

Which APAC markets has IAS (Nasdaq: IAS) recently expanded into?

IAS has recently expanded into Hong Kong, Taiwan, Thailand, and Vietnam, with operations now spanning 12 APAC markets including Australia, China, India, Indonesia, Japan, Korea, Malaysia, and Singapore.

What services will IAS offer in the Chinese market?

IAS will offer invalid traffic (IVT), fraud, and brand safety and suitability measurement services, aligned with both international and local standards.