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Integral Ad Science Holding Corp (IAS) provides trusted measurement solutions that ensure digital advertising quality across devices and platforms. This news hub offers investors and professionals timely updates on corporate developments, technological innovations, and market trends shaping the digital media verification industry.
Access official press releases, earnings reports, and analysis of IAS's role in advancing brand safety, viewability standards, and campaign optimization. Track announcements about strategic partnerships, product enhancements, and industry recognition that demonstrate the company's leadership in ad tech analytics.
Key updates include developments in AI-driven media measurement, expansion into emerging markets, and responses to evolving digital advertising challenges. All content is curated to help stakeholders assess IAS's operational performance and industry impact without promotional bias.
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Integral Ad Science Holding Corp. (Nasdaq: IAS) announced it will release its first quarter 2023 financial results on
On March 28, 2023, Integral Ad Science (Nasdaq: IAS) announced that its Publisher Optimization solution is now available in the Amazon Publisher Services (APS) Connections Marketplace. This positions IAS as the first verification provider in this marketplace, which helps publishers enhance their digital media business. The integration allows publishers to optimize ad delivery and align with advertisers' brand safety priorities, ultimately increasing inventory yield. Yannis Dosios, the Chief Commercial Officer, emphasized that this partnership is a crucial step for publishers seeking to maximize revenue. Publishers can contact IAS or APS for more info.
Integral Ad Science (Nasdaq: IAS) has partnered with Netflix (Nasdaq: NFLX) to provide essential verification metrics for its new ad-supported plan. This collaboration, launched on March 20, 2023, offers advertisers tools to ensure their campaigns are fraud-free and seen by real viewers. The independent verification program utilizes the IAS Signal platform, enhancing campaign insights and performance measurement across digital media. Key benefits include independent reporting, trend identification, and consistent measurement. The program is now live across all 12 Netflix ad-supported countries and platforms.
Integral Ad Science's (IAS) subsidiary, Publica, has joined the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV. This certification aims to enhance header bidding for publishers and advertisers, potentially boosting revenues and viewer experience by minimizing repetitive ads. With streaming TV ad spend projected to double by 2026, this integration will offer publishers increased access to header bidding supply and opportunities for private marketplace deals. Publica, recognized as 'Best Video Ad Server' in 2022, serves over 6 billion ads monthly for major broadcasters and streaming platforms.
Integral Ad Science Holding Corp. (Nasdaq: IAS) reported a strong fourth quarter for 2022, with total revenue rising 15% to $117.4 million and net income increasing to $11.5 million, marking a 10% margin. Adjusted EBITDA also climbed 20% to $40.0 million at a 34% margin. For the full year, total revenue reached $408.3 million, a 26% growth, with significant increases in programmatic and supply-side revenues. IAS anticipates continued growth in 2023, projecting first-quarter revenues of $102 million to $104 million and full-year revenues ranging from $453 million to $463 million.
Integral Ad Science Holding Corp. (Nasdaq: IAS), a leader in digital media quality, announces CEO Lisa Utzschneider and CFO Tania Secor will participate in two upcoming investor conferences.
The events are: JMP Securities Technology Conference on March 7, 2023, at 10:30 a.m. PT, and Morgan Stanley Technology, Media & Telecom Conference on March 8, 2023, at 9:50 a.m. PT. Both sessions will be available via live webcast and archived replay on the IAS investor relations website.
Integral Ad Science focuses on ensuring ad visibility and safety, aligning with their mission for trust in digital media quality.