Integral Ad Science Holding Corp. Stock Price, News & Analysis

IAS has partnered with Good-Loop to integrate carbon emissions tracking into its reporting platform, IAS Signal. This partnership allows advertisers to monitor their digital ad campaigns' carbon footprints in real-time, similar to other key metrics. A typical ad campaign costing $115,000 could emit 5.4 tonnes of carbon, highlighting the environmental impact of digital advertising. The integration is expected to support advertisers in achieving sustainability goals. Major companies like Sanofi and OMG will participate in testing this carbon tracking tool.

Integral Ad Science (IAS) has released its 17th edition of the Media Quality Report, analyzing data from January to June 2022. Key findings indicate that targeting viewability rates between 60%-70% yields optimal ROI, while striving for 100% can decrease reach and increase costs. Additionally, video ad completion rates improved significantly, with 80% completion for desktop and 74% for mobile. However, campaigns lacking anti-fraud measures saw a 10-fold increase in fraud rates. The report also emphasizes the importance of contextual targeting in a cookie-less advertising environment.

Integral Ad Science (Nasdaq: IAS) released a new report titled "Advertising in the Age of Misinformation," examining how misleading content affects brand reputation. The survey of over 1,150 adults revealed that 71% encounter misleading digital content frequently, with 65% likely to stop buying from brands advertising near such misinformation. Furthermore, 42% of media experts express concern about reputation risks when ads appear next to misleading content. The research underlines the importance of context-based advertising strategies to mitigate these risks and maximize ROI.

Publica, a CTV Ad Server owned by Integral Ad Science (Nasdaq: IAS), launched Platform Connect on September 1, 2022. This feature allows streaming publishers to enhance audience reach through a controlled and transparent ecosystem. CTV ad spending rose by 57% in 2021 to $15.2 billion and is projected to reach $21.2 billion in 2022. Publica will not charge fees for media transactions, acting as a neutral clearing house. The platform serves over 6 billion ads monthly, supporting major streaming partners and the growing AVOD and FAST ecosystem globally.

Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, announced that CEO Lisa Utzschneider will engage in a fireside chat at the Evercore ISI 2nd Annual Technology, Media and Telecom Conference on September 7, 2022, at 10:15 a.m. ET. The session will be accessible via live webcast and will be archived for later viewing on the IAS investor relations website. IAS focuses on ensuring ads are viewable and safe, partnering with leading brands and publishers globally.

Publica, a Connected TV (CTV) ad server under Integral Ad Science (Nasdaq: IAS), has partnered with ANTHYM Technologies, leveraging Publica's Server-Side Ad Insertion (SSAI) technology. This collaboration aims to enhance ad experiences and revenue for both advertisers and CTV publishers. ANTHYM operates a coalition of ad-supported CTV platforms, including AnthymTV, which ranked highly in a recent report. Publica serves over 5 billion ads monthly, catering to significant clients like Samsung and Paramount, with the new partnership expected to broaden their reach and improve inventory management for advertisers.

Integral Ad Science (NASDA: IAS) released the 2022 Future of Privacy-First Advertising Report, surveying 1,131 consumers and 346 digital media experts on online data privacy concerns and advertising strategies. Key findings indicate that while data privacy is vital for consumers, only 50% feel confident in their online data security. Additionally, 90% of consumers are aware that their data is collected for ads, yet 68% remain uncomfortable with this. Media experts express concern over privacy policy impacts, but 29% have no strategy to adapt. IAS promotes contextual targeting solutions as essential in this evolving landscape.

Integral Ad Science (Nasdaq: IAS) will have its CEO, Lisa Utzschneider, participate in a fireside chat at the Oppenheimer 25th Annual Technology, Internet & Communications Conference on August 10, 2022, at 11:35 a.m. ET. This event will be available via live webcast and can be accessed later through the IAS investor relations website. IAS is recognized globally for its leadership in digital media quality, ensuring effective ad viewability and driving transparency in the digital advertising ecosystem.

Integral Ad Science Holding Corp. (Nasdaq: IAS) announced Q2 2022 financial results, reporting a 34% revenue increase to $100.3 million and a net income of $2.0 million, equating to $0.01 per share. Programmatic revenue saw a significant growth of 51% to $47.9 million. Adjusted EBITDA reached $31.6 million with a margin of 31%. The company revised its full-year revenue growth outlook to 24% as it navigates the macroeconomic environment. Cash and equivalents stood at $77.4 million.