Integral Ad Science Holding Corp. Stock Price, News & Analysis

Integral Ad Science (Nasdaq: IAS) reported a 28% increase in total revenue to $101.3 million for Q3 2022, driven by a 40% surge in programmatic revenue. Net income rose to $0.8 million from a loss of $9.8 million in the same quarter last year. Adjusted EBITDA grew by 19% to $30.1 million, maintaining a 30% margin. The company is expanding its partnerships, recently securing collaborations with TikTok and Netflix, focusing on enhanced brand safety solutions. IAS also announced Tania Secor as the new CFO, effective December 5, 2022.

Integral Ad Science Holding Corp. (Nasdaq: IAS) has appointed Tania Secor as the new Chief Financial Officer (CFO), effective December 5, 2022. Secor, who brings over 25 years of financial leadership, previously served as Global CFO for R/GA and Reprise. Her extensive background includes key roles in technology and media sectors. CEO Lisa Utzschneider expressed confidence that Secor's experience will significantly contribute to IAS's growth strategy, enhancing financial performance as the company capitalizes on brand safety and suitability in digital media quality.

Integral Ad Science Holding Corp. (NASDAQ: IAS) will report its third quarter 2022 financial results on November 10, 2022, after market close. A conference call and webcast are scheduled for 5:00 p.m. ET the same day to discuss these results. IAS is recognized as a leader in digital media quality, focusing on ensuring ads reach real audiences in safe environments. Their data-driven technologies aim to enhance transparency in digital advertising.

Integral Ad Science (Nasdaq: IAS) announced a new post-bid brand safety and suitability measurement solution, enhancing its partnership with TikTok. This innovative tool, integrating with the IAB Tech Lab's Open Measurement Software Development Kit (OM SDK), allows advertisers to monitor campaign quality while adhering to Global Alliance for Responsible Media (GARM) standards. With this expansion, IAS offers comprehensive pre-bid and post-bid assessments, empowering brands to invest confidently in TikTok advertising and ensuring their campaigns align with brand safety protocols.

Integral Ad Science (IAS) has partnered with Netflix to enhance advertising transparency for its upcoming ad-supported tier, set to launch in Q1 2023. This collaboration aims to provide independent verification of ad viewability and invalid traffic, helping brands track campaign performance effectively. Key offerings include third-party reporting on Netflix inventory, trend identification for optimization, and consistent media verification. The CEO of IAS, Lisa Utzschneider, expressed excitement over the partnership, emphasizing its potential to significantly increase CTV advertising inventory worldwide.

IAS has partnered with Good-Loop to integrate carbon emissions tracking into its reporting platform, IAS Signal. This partnership allows advertisers to monitor their digital ad campaigns' carbon footprints in real-time, similar to other key metrics. A typical ad campaign costing $115,000 could emit 5.4 tonnes of carbon, highlighting the environmental impact of digital advertising. The integration is expected to support advertisers in achieving sustainability goals. Major companies like Sanofi and OMG will participate in testing this carbon tracking tool.

Integral Ad Science (IAS) has released its 17th edition of the Media Quality Report, analyzing data from January to June 2022. Key findings indicate that targeting viewability rates between 60%-70% yields optimal ROI, while striving for 100% can decrease reach and increase costs. Additionally, video ad completion rates improved significantly, with 80% completion for desktop and 74% for mobile. However, campaigns lacking anti-fraud measures saw a 10-fold increase in fraud rates. The report also emphasizes the importance of contextual targeting in a cookie-less advertising environment.

Integral Ad Science (Nasdaq: IAS) released a new report titled "Advertising in the Age of Misinformation," examining how misleading content affects brand reputation. The survey of over 1,150 adults revealed that 71% encounter misleading digital content frequently, with 65% likely to stop buying from brands advertising near such misinformation. Furthermore, 42% of media experts express concern about reputation risks when ads appear next to misleading content. The research underlines the importance of context-based advertising strategies to mitigate these risks and maximize ROI.

Publica, a CTV Ad Server owned by Integral Ad Science (Nasdaq: IAS), launched Platform Connect on September 1, 2022. This feature allows streaming publishers to enhance audience reach through a controlled and transparent ecosystem. CTV ad spending rose by 57% in 2021 to $15.2 billion and is projected to reach $21.2 billion in 2022. Publica will not charge fees for media transactions, acting as a neutral clearing house. The platform serves over 6 billion ads monthly, supporting major streaming partners and the growing AVOD and FAST ecosystem globally.