Integral Ad Science Holding Corp. Stock Price, News & Analysis

Publica, a Connected TV (CTV) ad server under Integral Ad Science (Nasdaq: IAS), has partnered with ANTHYM Technologies, leveraging Publica's Server-Side Ad Insertion (SSAI) technology. This collaboration aims to enhance ad experiences and revenue for both advertisers and CTV publishers. ANTHYM operates a coalition of ad-supported CTV platforms, including AnthymTV, which ranked highly in a recent report. Publica serves over 5 billion ads monthly, catering to significant clients like Samsung and Paramount, with the new partnership expected to broaden their reach and improve inventory management for advertisers.

Integral Ad Science (NASDA: IAS) released the 2022 Future of Privacy-First Advertising Report, surveying 1,131 consumers and 346 digital media experts on online data privacy concerns and advertising strategies. Key findings indicate that while data privacy is vital for consumers, only 50% feel confident in their online data security. Additionally, 90% of consumers are aware that their data is collected for ads, yet 68% remain uncomfortable with this. Media experts express concern over privacy policy impacts, but 29% have no strategy to adapt. IAS promotes contextual targeting solutions as essential in this evolving landscape.

Integral Ad Science (Nasdaq: IAS) will have its CEO, Lisa Utzschneider, participate in a fireside chat at the Oppenheimer 25th Annual Technology, Internet & Communications Conference on August 10, 2022, at 11:35 a.m. ET. This event will be available via live webcast and can be accessed later through the IAS investor relations website. IAS is recognized globally for its leadership in digital media quality, ensuring effective ad viewability and driving transparency in the digital advertising ecosystem.

Integral Ad Science Holding Corp. (Nasdaq: IAS) announced Q2 2022 financial results, reporting a 34% revenue increase to $100.3 million and a net income of $2.0 million, equating to $0.01 per share. Programmatic revenue saw a significant growth of 51% to $47.9 million. Adjusted EBITDA reached $31.6 million with a margin of 31%. The company revised its full-year revenue growth outlook to 24% as it navigates the macroeconomic environment. Cash and equivalents stood at $77.4 million.

Integral Ad Science (IAS) announces the appointment of Thomas V. Joseph as Chief Technology Officer, effective August 8, 2022. Joseph brings over 20 years of experience from SiriusXM, Pandora, and Microsoft. In his new role, he will lead the engineering team to enhance product offerings and execute the company’s long-term vision. CEO Lisa Utzschneider highlighted Joseph's alignment with IAS's mission of digital media quality. This leadership change follows the recent hiring of Yannis Dosios as Chief Commercial Officer, reinforcing IAS's commitment to industry leadership.

Integral Ad Science (Nasdaq: IAS) announced an expansion of its integration with Mediaocean, enhancing campaign creation and month-end reconciliation processes for advertisers. This partnership automates linking insertion orders and metrics, allowing ad buyers to gain performance insights and streamline their workflow. Clients utilizing IAS's Signal dashboard and Mediaocean's Prisma will benefit from improved efficiency and reduced redundancy. The integration also supports auto-tagging via Google, facilitating enhanced campaign consistency for media planners.

Integral Ad Science (Nasdaq: IAS) has announced a partnership with Anzu to enhance media quality measurement for in-game advertising in mobile gaming. This collaboration enables advertisers to monitor Invalid Traffic (IVT) and Viewability through the IAS Signal platform, addressing challenges in verifying ad effectiveness across various devices and platforms. The mobile gaming industry, projected to generate $136 billion globally this year, will benefit from improved insights into ad campaign performance, ensuring greater transparency and quality in media investments.

Integral Ad Science (Nasdaq: IAS) will report its second quarter 2022 financial results on August 4, 2022, after market close. A conference call and webcast will take place at 5:00 p.m. ET to discuss these results. IAS aims to enhance digital media quality, ensuring ads are viewable and in safe environments, supporting key advertisers and publishers globally. With a mission to set the benchmark in trust and transparency, IAS utilizes data-driven technologies for real-time insights.

Integral Ad Science (Nasdaq: IAS) has launched its third-party ad measurement technology for digital audio on Pandora, enabling brands to directly measure audibility metrics and detect invalid traffic for mobile audio ads. This innovation addresses the growing need for transparency in digital audio advertising, particularly as 87% of media experts express concerns about ad fraud in this space. IAS aims to enhance media quality by providing actionable insights and verification tools for advertisers looking to engage with the millions of Pandora users.