Integral Ad Science Holding Corp. - IAS STOCK NEWS

Publica, a prominent CTV ad platform owned by Integral Ad Science (Nasdaq: IAS), has appointed Sean Galligan as Chief Revenue Officer to bolster its global growth strategies. Galligan, with over a decade of experience in enterprise and partnerships, previously led Twitter's Enterprise Sales for their developer platform, generating significant annual revenue. His role will focus on enhancing the adoption of Publica's CTV ad server and related products. With the increasing popularity of AVOD content, Galligan's appointment aligns with Publica's commitment to shaping the future of addressable TV.

Integral Ad Science (Nasdaq: IAS) has introduced significant enhancements to its IAS Signal reporting platform, enabling advertisers to obtain a unified view of global campaigns. Clients can now utilize custom filters for data analysis based on their campaign naming conventions. Additionally, new metrics like attention metrics, including time-in-view insights, enhance the evaluation of ad performance. This upgrade aims to foster transparency and optimize business outcomes for clients, reflecting IAS's commitment to providing essential tools for effective digital media strategies.

Integral Ad Science (Nasdaq: IAS) released its 16th Media Quality Report, analyzing digital media quality metrics from July to December 2021. Key findings show significant differences in media quality across various verticals and geographic locations. New metrics helped assess underperformance in brand risk, particularly in Travel & Entertainment and Auto sectors. Despite challenges in behavioral targeting due to tightened privacy rules, contextual strategies improved brand safety worldwide. Video viewability remains high, although some fluctuations were noted in North America, and desktop ad fraud has increased.

Integral Ad Science Holding Corp. (Nasdaq: IAS) reported strong financial results for Q4 and full-year 2021, with total revenue of $102.5 million in Q4, up 31% year-over-year, and $323.5 million for the year, a 34% increase. Programmatic revenue surged 43% to $42.3 million in Q4 and 54% to $134.4 million for the year. Despite increased revenues, IAS posted a net loss of $4.8 million in Q4 and $52.4 million for the year. The acquisition of Context enhances its media classification capabilities. For 2022, IAS anticipates revenue of $416-$424 million and adjusted EBITDA of $127-$135 million.

Integral Ad Science Holding Corp. (Nasdaq: IAS) announced their participation in two upcoming investor conferences. CEO Lisa Utzschneider and CFO Joe Pergola will engage in fireside chats at the BMO Digital Advertising Summit on March 4, 2022, at 12:00 PM ET, and the Morgan Stanley Technology, Media & Telecom Conference on March 9, 2022, at 4:10 PM PT / 7:10 PM ET. The sessions will be accessible via live webcast on the IAS investor relations website.

VlogBox has partnered with Publica to enhance connected TV (CTV) advertising through advanced technologies like header bidding and server-side ad insertion. This collaboration aims to improve ad revenue by connecting to over 30 supply-side platforms and increasing competition for ad demand. VlogBox's CEO, Nick Platonenko, emphasizes the potential for maximizing revenue through these innovations. Publica, owned by Integral Ad Science (IAS), serves billions of CTV ads monthly, positioning this partnership as a strategic move in the evolving CTV landscape.

Integral Ad Science (IAS) will report its Q4 and full-year 2021 financial results on March 3, 2022, after market close. A conference call and webcast is scheduled for 5:00 p.m. ET that day. IAS is a leader in digital media quality, ensuring ads are both viewable and in safe environments. The company aims to be the benchmark for trust in digital media, leveraging data-driven technologies for actionable insights. More information is available on their investor relations website.

Integral Ad Science (Nasdaq: IAS) published new research indicating that 59% of consumers hold social platforms accountable for ads next to unsafe content. The study, based on surveys of over 1,100 U.S. consumers, highlights a growing awareness of ads, trust issues, and the importance of context in social media marketing. With U.S. social ad spending expected to reach $82 billion by 2023, brands must leverage technology to ensure ad relevance and avoid unsuitable content. Results show that context significantly influences consumer perception and purchase intent.

Integral Ad Science (Nasdaq: IAS) has enhanced its IAS Signal reporting platform by launching a new CTV dashboard that provides live insights on media quality for campaigns. This innovative tool allows advertisers to measure media quality based on device, app, channel, genre, content category, and ratings, all while offering improved transparency. According to CEO Lisa Utzschneider, this advancement supports the shift of advertising dollars from linear TV to CTV. The dashboard includes features like real-time data access and media quality alerts, with plans for global expansion of these capabilities in 2022.