IBM Debuts New AI-Powered Features for the Scuderia Ferrari App
IBM (NYSE: IBM) and Scuderia Ferrari launched new AI-powered features for the Scuderia Ferrari app on May 1, 2026, built with watsonx.
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Rhea-AI Summary
IBM (NYSE: IBM) and Scuderia Ferrari launched new AI-powered features for the Scuderia Ferrari app on May 1, 2026, built with watsonx. The update adds an AI Companion, a unified Game Center with timed quizzes and global leaderboards, enhanced Race Center telemetry, and Achievements shareable on social media.
Since the app relaunch in May 2025, IBM reports +35% cumulative downloads, +36% average monthly active users, and +56% average race active users; IBM will roll out more features across the 2026 season.
Positive
- Cumulative downloads +35% since May 2025
- Average Monthly Active Users +36%
- Average Race Active Users +56%
- Engagement: Views +62% and Engaged Sessions +35%
- AI Companion and watsonx integration for personalized fan interactions
Negative
- No financial guidance or revenue linkage disclosed
- Feature rollout described as ongoing without firm timelines
Details
News Market Reaction – IBM
On May 1, the day this news came out, IBM closed 0.53% above the previous close.
Data tracked by StockTitan Argus for the May 1 session.
Key Figures
- Ferrari fanbase
- nearly 400 million
- Global Scuderia Ferrari Tifosi audience referenced for app
- Download growth
- 35% increase
- Cumulative app downloads since relaunch in May 2025
- Average MAU growth
- 36% increase
- Average Monthly Active Users since May 2025 relaunch
- Race active users
- 56% increase
- Average Race Active Users since app relaunch
- Views growth
- 62% increase
- App Views growth in past year post-relaunch
- Engaged sessions lift
- 35% lift
- Increase in Engaged Sessions over past year
- Countdown quiz limit
- 60 seconds
- Time limit for new always-on Countdown Quiz mode
Previous AI Reports
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Launch of MIT-IBM Computing Research Lab focused on AI and quantum computing.
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Introduction of IBM Bob AI development partner for enterprise software workflows.
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AI-powered experience orchestration solutions launched with Adobe for key industries.
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Expansion of IBM-Illinois Discovery Accelerator Institute to advance AI and quantum research.
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10-year collaboration with ETH Zurich to develop algorithms for AI and quantum era.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Fan engagement accelerates one year after relaunch
Built with IBM watsonx, the enhanced AI Companion acts as a digital guide, helping fans uncover everything from race‑week insights to Scuderia Ferrari HP history in a more intuitive and personalized way. Conversation-style prompts can be used to ask questions about the team, the drivers, the race season and more (e.g. "How does the SF-26 differ from previous Ferrari and/or Formula 1 cars?"). Watsonx Orchestrate technology is then used to surface contextual responses grounded in current and historical Scuderia Ferrari HP data, as well as curated knowledge sources.
The new unified Game Center is a dynamic destination where fans can participate in race predictors, quizzes and challenges tied to live Grand Prix moments. With global leaderboards, digital achievements and badges, and social media based competition, the Game Center transforms each race weekend into a playful, shared experience for all Tifosi — deepening connections and driving repeat engagement across the season. Within the Game Center, the new always-on Countdown Quiz complements existing Daily and GP-specific quizzes with a timed format that challenges users to test their knowledge against a 60-second limit. The new Achievements tab – located in the Profile section – features digital badges that fans can unlock through participation, with functionality to easily share their accomplishments across social networks.
Across race weekends, the enhanced Race Center experience complements this interactivity by delivering deeper detailed session timelines as the action on track unfolds, improved real-time driver data, and curated insights that follow Scuderia Ferrari HP from practice through to race day.
"Fans today expect more than just access to information — they want to feel closer to the action, to the drivers, the teams, and to each other," said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "By putting AI at the core of the Scuderia Ferrari HP app experience, we are transforming how millions of Tifosi engage with the sport. It is a powerful example of how technology can turn data into meaningful, memorable experiences at scale."
As the Official Fan Engagement and Data Analytics Partner for Scuderia Ferrari HP, IBM worked closely with the team to redesign and redevelop their mobile app experience, putting watsonx AI at the core of the experience. Since relaunching in May 2025, monitoring has showed that the app has seen a
IBM will continue rolling out new features on the Scuderia Ferrari HP app throughout the 2026 season.
Download the redesigned Scuderia Ferrari mobile app, available for mobile devices, in the Apple App Store and the Google Play Store. Click here to learn more about IBM and the Scuderia Ferrari app.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media contact:
IBM
Paul Pettas
paulpettas@ibm.com
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SOURCE IBM
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