At IBC 2025, InterDigital to Showcase Codec Innovation Underpinning Authentic, High-Quality Video Streaming
InterDigital (NASDAQ:IDCC) will showcase its latest video streaming innovations at the International Broadcasting Convention (IBC) in Amsterdam from September 12-15, 2025. The company will demonstrate its advanced Versatile Video Coding (VVC/H.266) technology enhanced with Film Grain preservation capabilities.
The presentation will highlight VVC's significant advantages, including up to 50% bitrate reduction compared to HEVC while maintaining quality. The technology is specifically designed for high-resolution formats like 4K, 8K, 360-degree, and 3D content. InterDigital's demonstration will take place at the Ultra HD Forum booth (Hall 14 - 14.C11), showcasing how their codec innovations preserve image integrity throughout content delivery.
InterDigital (NASDAQ:IDCC) presenterà le sue ultime innovazioni per lo streaming video alla International Broadcasting Convention (IBC) ad Amsterdam, dal 12 al 15 settembre 2025. L'azienda mostrerà la sua avanzata tecnologia Versatile Video Coding (VVC/H.266) con funzionalità di conservazione del film grain.
La dimostrazione metterà in luce i principali vantaggi di VVC, tra cui una riduzione del bitrate fino al 50% rispetto a HEVC mantenendo la qualità. La tecnologia è studiata per formati ad alta risoluzione come 4K, 8K, contenuti a 360 gradi e 3D. InterDigital sarà presente allo stand dell'Ultra HD Forum (Hall 14 - 14.C11) per mostrare come il suo codec preservi l'integrità dell'immagine durante la distribuzione dei contenuti.
InterDigital (NASDAQ:IDCC) presentará sus últimas innovaciones en streaming de vídeo en la International Broadcasting Convention (IBC) en Ámsterdam, del 12 al 15 de septiembre de 2025. La compañía demostrará su avanzada tecnología Versatile Video Coding (VVC/H.266) con capacidades para preservar el film grain.
La presentación destacará las ventajas de VVC, incluyendo una reducción de bitrate de hasta el 50% frente a HEVC manteniendo la calidad. La tecnología está pensada para formatos de alta resolución como 4K, 8K, contenidos en 360 grados y 3D. InterDigital realizará la demostración en el stand del Ultra HD Forum (Hall 14 - 14.C11), mostrando cómo sus innovaciones en códecs mantienen la integridad de la imagen durante la entrega de contenidos.
InterDigital (NASDAQ:IDCC)는 2025년 9월 12일부터 15일까지 암스테르담에서 열리는 International Broadcasting Convention (IBC)에서 최신 비디오 스트리밍 혁신 기술을 선보일 예정입니다. 회사는 필름 그레인 보존 기능이 강화된 첨단 Versatile Video Coding (VVC/H.266) 기술을 시연합니다.
이번 발표에서는 VVC의 주요 이점, 즉 품질을 유지하면서 HEVC 대비 최대 50%의 비트레이트 절감 효과를 강조합니다. 이 기술은 4K, 8K, 360도 및 3D 같은 고해상도 포맷을 위해 설계되었습니다. InterDigital의 시연은 Ultra HD Forum 부스(Hall 14 - 14.C11)에서 진행되며, 콘텐츠 전달 과정에서 이미지 무결성을 어떻게 유지하는지 보여줄 예정입니다.
InterDigital (NASDAQ:IDCC) présentera ses dernières innovations en streaming vidéo lors de la International Broadcasting Convention (IBC) à Amsterdam, du 12 au 15 septembre 2025. La société démontrera sa technologie avancée Versatile Video Coding (VVC/H.266) avec des capacités de préservation du film grain.
La présentation mettra en avant les atouts de VVC, notamment une réduction du débit pouvant atteindre 50% par rapport au HEVC tout en conservant la qualité. La technologie est conçue pour des formats haute résolution tels que le 4K, le 8K, le 360 degrés et le 3D. La démonstration d'InterDigital se tiendra au stand de l'Ultra HD Forum (Hall 14 - 14.C11), illustrant comment leurs innovations de codec préservent l'intégrité de l'image tout au long de la distribution des contenus.
InterDigital (NASDAQ:IDCC) präsentiert seine neuesten Video-Streaming-Innovationen auf der International Broadcasting Convention (IBC) in Amsterdam vom 12. bis 15. September 2025. Das Unternehmen demonstriert seine fortschrittliche Versatile Video Coding (VVC/H.266)-Technologie mit Funktionen zur Erhaltung des Filmkorns.
Die Präsentation hebt die wesentlichen Vorteile von VVC hervor, darunter eine Bitratenreduzierung von bis zu 50% gegenüber HEVC bei gleichbleibender Qualität. Die Technologie ist speziell für hochauflösende Formate wie 4K, 8K, 360-Grad- und 3D-Inhalte konzipiert. InterDigitals Demonstration findet am Stand des Ultra HD Forum (Hall 14 - 14.C11) statt und zeigt, wie ihre Codec-Innovationen die Bildintegrität während der Inhaltsbereitstellung bewahren.
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InterDigital to spotlight optimized streaming when Film Grain preservation meets VVC performance
WILMINGTON, Del., Sept. 03, 2025 (GLOBE NEWSWIRE) -- InterDigital, Inc. (Nasdaq: IDCC), a mobile, video and AI technology research and development company, will showcase state-of-the-art video innovation at the International Broadcasting Convention (IBC), taking place in Amsterdam from September 12 – 15, 2025. InterDigital will demonstrate at IBC alongside MC-IF partners at the Ultra HD Forum booth, spotlighting the benefits of Versatile Video Coding (VVC, also known as H.266) enhanced with Film Grain preservation, to deliver premium, cinema-grade streaming experiences.
VVC with Film Grain: Preserving Artistic Intent with Cutting-Edge Efficiency
Film grain is a powerful cinematic tool that conveys texture and authenticity in storytelling. However, preserving film grain detail during compression and streaming poses a significant challenge. At IBC 2025, InterDigital will showcase an innovative framework that combines Film Grain Analysis and Synthesis with the next-generation compression performance of VVC to optimize streaming quality without sacrificing artistic intent.
VVC, finalized in 2020, represents the next milestone in video delivery. Offering up to
By pairing VVC’s powerful efficiency with advanced film grain preservation, InterDigital enables content creators and distributors to deliver cinema-quality authenticity alongside the practical benefits of seamless, bandwidth-efficient streaming.
Experience Streaming Excellence at the Ultra HD Forum booth
At the Ultra HD Forum booth in Hall 14 — 14.C11, InterDigital will demonstrate how its codec innovations maintain image integrity throughout the end-to-end delivery process, giving content owners greater control over video quality. Together with colleagues and contributors from the Media Coding Industry Forum (MC-IF), InterDigital will highlight how the industry is embracing VVC as the foundation for next-generation video delivery at scale.
To register and learn more about IBC, please click here.
About InterDigital ®
InterDigital is a global research and development company focused primarily on wireless, video, artificial intelligence (“AI”), and related technologies. We design and develop foundational technologies that enable connected, immersive experiences in a broad range of communications and entertainment products and services. We license our innovations worldwide to companies providing such products and services, including makers of wireless communications devices, consumer electronics, IoT devices, cars and other motor vehicles, and providers of cloud-based services such as video streaming. As a leader in wireless technology, our engineers have designed and developed a wide range of innovations that are used in wireless products and networks, from the earliest digital cellular systems to 5G and today’s most advanced Wi-Fi technologies. We are also a leader in video processing and video encoding/decoding technology, with a significant AI research effort that intersects with both wireless and video technologies. Founded in 1972, InterDigital is listed on Nasdaq.
InterDigital is a registered trademark of InterDigital, Inc.
For more information, visit: www.interdigital.com.
InterDigital Contact:
Roya Stephens
Email: roya.stephens@interdigital.com
+1 (202) 349-1714
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