Holiday Inn Express hotels unveils limited edition "Pancakesuits" with secret warming pocket

Rhea-AI Summary

Holiday Inn Express, an IHG Hotels & Resorts brand, has partnered with designer Mr. Eatwell to launch a custom streetwear collection called 'Pancakesuits' ahead of National Pancake Day on Sept. 26. The breakfast-inspired line includes a run with a hidden warming pocket designed for guests on the move. Each purchase of the set with the warming pocket comes with a bonus 50,000 IHG One Rewards points, redeemable for a one-night stay at most Holiday Inn Express hotels.

The collection features hoodie and crewneck styles in plush, cozy fabric, available for purchase via MrEatwell.com. On National Pancake Day, customers can use code PANCAKEMYDAY to receive 50 percent off their purchase. Adult sizes are priced at $99, with kid sizes at $50. The collaboration celebrates Holiday Inn Express's popular breakfast offering, which serves 28 million pancakes annually across U.S. and Canada locations.

Positive

• Launch of 'Pancakesuits' streetwear collection may increase brand visibility and engagement
• Bonus 50,000 IHG One Rewards points with purchase could drive customer loyalty
• Collaboration with designer Mr. Eatwell may attract new customers
• 50% discount promotion on National Pancake Day could boost sales

Negative

• None.

News Market Reaction

+2.70%

1 alert

+2.70% News Effect

On the day this news was published, IHG gained 2.70%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

IHG Hotels & Resorts' largest hotel brand releases first-ever streetwear line just in time for National Pancake Day

ATLANTA, Sept. 24, 2024 /PRNewswire/ -- When it comes to hotel breakfast, Holiday Inn Express – an IHG Hotels & Resorts brand – is reminding travelers nobody does it better. For years, Holiday Inn Express guests have come to enjoy a fresh, hot, and complimentary breakfast – a brand staple at over 3,000 locations worldwide. While the menu offerings have continued to evolve over the years, there is one timeless favorite our guests flip over at hotels across the U.S. – the brand's renowned pancakes.

Serving a staggering 28 million pancakes a year*, the Holiday Inn Express brand has teamed up with designer Mr. Eatwell to launch a custom streetwear collection of "Pancakesuits" ahead of National Pancake Day on Sept. 26. The breakfast-inspired streetwear line includes a limited run with a hidden warming pocket designed for guests on the move – mixing fashion and function. Each purchase of the set with the warming pocket comes with a bonus 50,000 IHG One Rewards points**, which can be redeemed for a one-night stay at most Holiday Inn Express hotels.

Justin Alexander, VP, Global Brand Management for Holiday Inn Express, Staybridge Suites & Candlewood Suites, said: "At Holiday Inn Express hotels, our breakfast is a cornerstone of our guest experience and a major reason why travelers choose to stay with us. The numbers say it all. Since rolling out our one-touch pancake machine at our Americas locations, we've served about 400 million pancakes. Clearly, we've mastered the art! As pancake experts, we partnered with Mr. Eatwell to create this exclusive collection as a thank you to travelers for making our breakfast a standout feature. Now guests can take our famous pancakes with them to enjoy long after their stay (literally and figuratively!)."

Matt Rebackoff, founder, Mr. Eatwell, said: "I started Mr. Eatwell with the vision of blending my love for comfort and food, so collaborating with the Holiday Inn Express brand on this collection of 'Pancakesuits' was a natural fit. The embroidered artwork playfully celebrates the brand's iconic, mouth-watering pancakes – and we hope it adds a touch of joy to your everyday."

Both hoodie and crewneck styles in the collection feature a plush, cozy fabric to keep you as warm as a stack of fluffy pancakes and are available for purchase via MrEatwell.com. On National Pancake Day, customers can use code PANCAKEMYDAY to receive 50 percent off their purchase.

The Holiday Inn Express x Mr. Eatwell collection is size inclusive to ensure that everyone can find a comfortable option that fits well and makes them feel confident. Adult sizes are available now for $99, with kid sizes available for $50.

To get your exclusive merch, visit MrEatwell.com, or redeem points via IHG One Rewards Access. To learn more about Holiday Inn Express, visit https://www.ihg.com/holidayinnexpress/hotels/gb/en/reservation.

*Figure accounts for pancakes served across U.S. and Canada locations.

**IHG One Rewards point vouchers ("Vouchers") will be awarded and honored according to the standard terms of the IHG One Rewards program ("the program"). See ihgrewardsclub.com/terms. Vouchers create no legal or contractual rights of Voucher holder against IHG Hotels & Resorts, its parent company, subsidiaries, affiliated or allied companies, franchises, agents, or owners of participating hotels. Vouchers have no cash or refund value to holder and are not redeemable for cash. Vouchers may not be transferred, sold, or bartered. Stolen, lost, defaced, or destroyed Vouchers will not be refunded or replaced.

About Holiday Inn Express
For travelers on the go, Holiday Inn Express provides more where it matters most – a great night's sleep with our Express Recharge program, focused service from genuine people, and the Express Start Breakfast™ included in the rate, all designed to help guests feel more than ready for their day. As the fastest growing brand for IHG Hotels & Resorts, Holiday Inn Express aims to enable real, human connections for our guests by providing a simple, smart travel experience. For more information, visit www.holidayinnexpress.com, and connect with us on Facebook, TikTok and Instagram.

About IHG Hotels & Resorts
IHG Hotels & Resorts [LON: IHG, NYSE: IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has more than 6,400 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.

• Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
• Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
• Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
• Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 375,000 people work across IHG's hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the new IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.

 

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SOURCE Holiday Inn Express

FAQ

What is the 'Pancakesuits' collection by Holiday Inn Express (IHG)?

The 'Pancakesuits' collection is a custom streetwear line launched by Holiday Inn Express in collaboration with designer Mr. Eatwell. It includes hoodies and crewnecks with a hidden warming pocket, inspired by the brand's popular pancake breakfast.

How many IHG One Rewards points come with the 'Pancakesuits' purchase?

Each purchase of the 'Pancakesuits' set with the warming pocket comes with a bonus 50,000 IHG One Rewards points, which can be redeemed for a one-night stay at most Holiday Inn Express hotels.

When is the National Pancake Day discount for 'Pancakesuits' available?

On National Pancake Day, September 26, customers can use code PANCAKEMYDAY to receive 50 percent off their 'Pancakesuits' purchase on MrEatwell.com.

How many pancakes does Holiday Inn Express (IHG) serve annually?

Holiday Inn Express serves approximately 28 million pancakes annually across its U.S. and Canada locations.