Magellan AI Announces Expanded Partnership with iHeartMedia to Bring Broadcast Radio Attribution to Advertisers

Magellan AI (IHRT) expanded its partnership with iHeartMedia on April 30, 2026 to add broadcast radio attribution for advertisers.

Rhea-AI Summary

Magellan AI (IHRT) expanded its partnership with iHeartMedia on April 30, 2026 to add broadcast radio attribution for advertisers.

The integration uses iHeartMedia simulcast data to map broadcast listeners to measurable outcomes, and attribution reporting will be available exclusively to advertisers working with iHeartMedia, joining existing podcast, streaming audio, and CTV measurement.

Positive

• Broadcast radio attribution added to Magellan AI measurement suite
• Exclusive reporting available to advertisers working with iHeartMedia
• Unified cross-channel view combining broadcast radio, podcasts, streaming audio, and CTV

Negative

• Access limited to advertisers tied to iHeartMedia due to exclusive reporting
• Reliance on iHeart simulcast data means measurement depends on a single data source

Argus Apr 30 session

+17.06% close to close Open Argus

Details

News Market Reaction – IHRT

On Apr 30, the day this news came out, IHRT closed 17.06% above the previous close.

Data tracked by StockTitan Argus for the Apr 30 session.

Key Figures

Publication date: April 30, 2026

Publication date

April 30, 2026

Press release announcement date

Historical Context

5 past events · Latest: Apr 28

5 events

1. Apr 28

   Audio study results

   24h Move

   +1.7%

   Study with Omnicom showed new audio formats drive strong full‑funnel gains.

2. Apr 22

   Earnings date set

   24h Move

   -4.1%

   Announced Q1 2026 results release and conference call on May 11, 2026.

3. Mar 19

   Awards show promo

   24h Move

   -3.0%

   Highlighted Taylor Swift’s special appearance and multiple honors at awards show.

4. Mar 11

   Awards performers set

   24h Move

   -6.3%

   Announced performers and honorees for 2026 iHeartRadio Music Awards broadcast.

5. Mar 02

   Earnings release

   24h Move

   -5.0%

   Reported Q4 and 2025 results with podcast growth and 2026 EBITDA guidance.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

attribution, connected TV, simulcast data

3 terms

attribution technical

"Magellan AI has been a preferred attribution partner for iHeartMedia"

Attribution is the breakdown of why an investment or portfolio produced a given return by assigning portions of the gain or loss to causes such as overall market moves, industry exposure, or specific stock choices. It matters to investors because it acts like a post-game analysis or recipe check—showing which decisions added value, which hurt performance, and whether results reflect manager skill, luck, or broader market trends, guiding future decisions and risk assessment.

connected TV technical

"across podcasts, streaming audio, connected TV, and other digital media"

A connected TV is a television that can access the internet and run online apps, streaming services, and digital content directly on the screen, much like a giant tablet or computer. For investors, it matters because it represents a shift in how people consume media, opening new opportunities for advertising, content creation, and revenue growth in the entertainment industry.

simulcast data technical

"platform will leverage iHeartMedia's simulcast data, which maps listeners"

Simulcast data is a live feed of market information—prices, trades, and quotes—sent out to many users and platforms at the same time so everyone receives the same updates together. For investors this matters because equal, simultaneous access to pricing information helps ensure fairer trading, clearer price discovery, and reduced advantage for those who would otherwise get faster or exclusive updates; think of it like a stadium scoreboard that shows the same score to everyone at once.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Expanded collaboration brings new visibility into how broadcast radio drives outcomes across the modern media mix

NEW YORK, April 30, 2026 /PRNewswire/ -- Magellan AI, the leader in audio advertising intelligence and measurement, today announced an expanded partnership with iHeartMedia, America's most listened-to audio provider, to bring broadcast radio attribution to advertisers.

Magellan AI has been a preferred attribution partner for iHeartMedia across podcasts, streaming audio, connected TV, and other digital media. This expansion extends measurement capabilities to broadcast radio, enabling advertisers to evaluate performance across audio and digital channels within a unified framework.

Magellan AI's platform will leverage iHeartMedia's simulcast data, which maps listeners exposed to broadcast radio to measurable outcomes. Attribution reporting powered by that data will be available exclusively to advertisers working with iHeartMedia.

Advertisers using the solution will gain deeper insights into how radio campaigns deliver full funnel results, including web visits, form fills, leads and purchases. By combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.

"Advertisers want clearer insight into how every channel contributes to outcomes," said Cameron Hendrix, CEO and Co-Founder of Magellan AI. "Our expanded partnership with iHeartMedia brings broadcast radio into the same attribution framework as digital audio and other media, giving brands a more complete view of campaign performance."

"iHeartMedia has always focused on helping advertisers understand the power of audio," said Lainie Fertick, President, iHeartMedia Insights. "By combining Magellan AI's attribution technology with our proprietary in-market simulcast data, we're providing brands with deeper visibility into how broadcast radio works alongside podcasts, streaming audio, connected TV, and other channels to drive meaningful results."

For more information about iHeartMedia and Magellan AI, visit iHeartMedia.com and magellan.ai.

About Magellan AI

Magellan AI is the all-in-one platform for audio advertising intelligence, media planning, and measurement. Advertiser and agency media buyers rely on Magellan AI's audio media planning and measurement platform to discover, connect with, and analyze the performance of broadcast radio, podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow audio ad sales with intelligence and performance measurement, powered by the world's largest database of podcast advertising data, covering over 60,000 podcasts. Learn more at magellan.ai.

About iHeartMedia, Inc.

iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to both Podtrac and Triton, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, has the highest-reach and most engaged influencers, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.

Media contact: measurement@magellan.ai

View original content:https://www.prnewswire.com/news-releases/magellan-ai-announces-expanded-partnership-with-iheartmedia-to-bring-broadcast-radio-attribution-to-advertisers-302757723.html

SOURCE Magellan AI

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Magellan AI announce about broadcast radio attribution on April 30, 2026 for IHRT?

Magellan AI announced an expanded partnership with iHeartMedia to add broadcast radio attribution, available exclusively to iHeart advertisers. According to Magellan AI, the integration maps simulcast listeners to outcomes so advertisers can measure radio alongside podcasts, streaming audio, and CTV.

How will iHeartMedia advertisers access the new broadcast radio attribution from Magellan AI (IHRT)?

iHeartMedia advertisers will receive exclusive access to attribution reporting through the expanded partnership with Magellan AI. According to iHeartMedia, the reporting leverages proprietary simulcast data to link broadcast radio exposures to web visits, form fills, leads, and purchases.

What outcomes can advertisers measure with Magellan AI's broadcast radio attribution for IHRT?

Advertisers can measure full-funnel outcomes including web visits, form fills, leads, and purchases tied to radio exposure. According to Magellan AI, the platform maps listeners from simulcast data to those measurable actions across audio and digital channels.

Does the Magellan AI and iHeartMedia expansion include other audio and video channels for IHRT measurement?

Yes. The expanded partnership brings broadcast radio into the same attribution framework used for podcasts, streaming audio, and connected TV. According to the companies, this provides a single framework to evaluate campaign performance across the modern media mix.

Will Magellan AI's broadcast radio attribution be available to non-iHeart advertisers (IHRT)?

No. Attribution reporting powered by iHeartMedia simulcast data will be available exclusively to advertisers working with iHeartMedia. According to the announcement, that exclusivity limits access to the reporting to iHeart-affiliated advertisers.