illumin Forecasting, Smarter campaign planning with greater clarity

Rhea-AI Summary

illumin Holdings Inc. (ILLMF) has launched its new Forecasting tool, integrated within the illumin platform, designed to enhance marketers' campaign planning capabilities. The groundbreaking tool enables marketers to plan across multiple channels simultaneously, including CTV, DOOH, and native advertising, while maintaining granular control. Unlike competitors offering limited channel-specific forecasting, illumin's solution provides a unified end-to-end projection of total campaign impact.

The tool's key features include cross-channel forecasting in a single view, precise audience targeting parameters for each touchpoint, real-time budget and CPM adjustments for scenario testing, and unified campaign vision. According to Rachel Kapcan, Chief Product Officer, the tool empowers marketers with enhanced flexibility and foresight in the planning process.

Positive

• First-of-its-kind tool offering unified cross-channel campaign forecasting
• Real-time budget and CPM adjustment capabilities for better scenario planning
• Granular control over individual media elements while maintaining unified campaign view

Negative

• None.

TORONTO and NEW YORK, May 29, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (“illumin” or the “Company”), an advertising technology company, announced the launch of its groundbreaking Forecasting tool, designed to help marketers plan smarter, see further, and take action with confidence.

Fully embedded within the illumin platform, Forecasting gives marketers a clear, data-driven view of campaign potential before launch. Unlike other platforms that offer limited forecasting by channel or tactic, illumin allows marketers to plan across multiple tactics and channels simultaneously—from CTV to DOOH to native and beyond—while maintaining complete control at the most granular level. Model impact for each media element individually, then instantly roll them up into a single, cohesive campaign forecast. illumin is the only platform that combines this depth of control with a unified end-to-end projection of total impact. The result is unmatched clarity into audience reach, spend allocation, and strategic performance.

Key benefits:

• Plan smarter, faster: Forecast across channels in a single, connected view.
• Target with precision: Define unique audience parameters for each touchpoint to maximize relevance.
• Plan in real-time: Adjust budgets and CPMs directly in-platform to test and refine campaign scenarios.
• Unify your vision: Understand how each media element contributes to the overall campaign with one cohesive forecast.

“With illumin Forecasting, we’re giving marketers the power to forecast with clarity and control—from the individual element to the entire campaign,” said Rachel Kapcan, Chief Product Officer at illumin. “It introduces a new level of flexibility and foresight to the planning process, empowering teams to move forward with confidence.”

This launch underscores illumin’s commitment to transforming programmatic advertising by equipping marketers with the tools and insights they need to succeed in a more connected, data-driven media landscape.

For more information, please contact:

Bridget Westerholz
SVP, Marketing
illumin Holdings Inc.
416-218-9888
bridget.westerholz@illumin.com

Steve Hosein
Investor Relations
illumin Holdings Inc.
416-218-9888 x5313
investors@illumin.com

David Hanover
Investor Relations – U.S.
KCSA Strategic Communications
212-896-1220
dhanover@kcsa.com

About illumin
illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel—connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic, and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, the Company does not intend and undertakes no obligation to update any forward-looking statements to reflect, in particular, new information or future events.

For more complete information about the Company, please read our disclosure documents filed on SEDAR+ at www.sedarplus.com.

FAQ

What is illumin's new Forecasting tool and how does it work?

illumin's Forecasting tool is a campaign planning solution that allows marketers to forecast across multiple channels (CTV, DOOH, native) simultaneously while maintaining granular control. It enables real-time budget adjustments and provides unified end-to-end projections of total campaign impact.

How does illumin's Forecasting tool differ from competitors?

Unlike other platforms that offer limited forecasting by channel or tactic, illumin's tool uniquely combines detailed control with unified end-to-end projection across multiple channels simultaneously, providing comprehensive campaign forecasting in a single view.

What are the key benefits of illumin's (ILLMF) new Forecasting tool?

The key benefits include cross-channel forecasting in a single view, precise audience targeting for each touchpoint, real-time budget and CPM adjustments for scenario testing, and unified campaign vision showing how each media element contributes to overall performance.

Who is the target audience for illumin's Forecasting tool?

The tool is designed for marketers and advertising professionals who need to plan and forecast advertising campaigns across multiple channels while maintaining precise control over campaign elements and budget allocation.