illumin Forecasting, Smarter campaign planning with greater clarity
illumin Holdings Inc. (ILLMF) has launched its new Forecasting tool, integrated within the illumin platform, designed to enhance marketers' campaign planning capabilities. The groundbreaking tool enables marketers to plan across multiple channels simultaneously, including CTV, DOOH, and native advertising, while maintaining granular control. Unlike competitors offering limited channel-specific forecasting, illumin's solution provides a unified end-to-end projection of total campaign impact.
The tool's key features include cross-channel forecasting in a single view, precise audience targeting parameters for each touchpoint, real-time budget and CPM adjustments for scenario testing, and unified campaign vision. According to Rachel Kapcan, Chief Product Officer, the tool empowers marketers with enhanced flexibility and foresight in the planning process.
illumin Holdings Inc. (ILLMF) ha lanciato il suo nuovo strumento di previsione, integrato all'interno della piattaforma illumin, progettato per migliorare le capacità di pianificazione delle campagne dei marketer. Questo innovativo strumento consente ai marketer di pianificare simultaneamente su più canali, tra cui CTV, DOOH e pubblicità nativa, mantenendo un controllo dettagliato. A differenza dei concorrenti che offrono previsioni limitate a singoli canali, la soluzione di illumin fornisce una proiezione unificata e completa dell'impatto totale della campagna.
Le caratteristiche principali dello strumento includono la previsione cross-channel in una vista unica, parametri precisi di targeting del pubblico per ogni punto di contatto, regolazioni in tempo reale di budget e CPM per testare diversi scenari, e una visione unificata della campagna. Secondo Rachel Kapcan, Chief Product Officer, lo strumento offre ai marketer maggiore flessibilità e lungimiranza nel processo di pianificazione.
illumin Holdings Inc. (ILLMF) ha lanzado su nueva herramienta de pronóstico, integrada en la plataforma illumin, diseñada para mejorar las capacidades de planificación de campañas de los mercadólogos. Esta innovadora herramienta permite planificar simultáneamente en múltiples canales, incluyendo CTV, DOOH y publicidad nativa, manteniendo un control detallado. A diferencia de los competidores que ofrecen pronósticos limitados a canales específicos, la solución de illumin proporciona una proyección unificada y completa del impacto total de la campaña.
Las características clave de la herramienta incluyen pronósticos multicanal en una sola vista, parámetros precisos de segmentación de audiencia para cada punto de contacto, ajustes en tiempo real de presupuesto y CPM para probar escenarios, y una visión unificada de la campaña. Según Rachel Kapcan, Directora de Producto, la herramienta brinda a los mercadólogos mayor flexibilidad y previsión en el proceso de planificación.
illumin Holdings Inc. (ILLMF)는 마케터의 캠페인 계획 역량을 강화하기 위해 illumin 플랫폼 내에 통합된 새로운 예측 도구를 출시했습니다. 이 혁신적인 도구는 CTV, DOOH, 네이티브 광고 등 여러 채널을 동시에 계획할 수 있으면서도 세밀한 제어가 가능합니다. 제한된 채널별 예측만 제공하는 경쟁사와 달리, illumin의 솔루션은 전체 캠페인 영향에 대한 통합된 종합 예측을 제공합니다.
이 도구의 주요 기능으로는 단일 뷰에서의 교차 채널 예측, 각 접점별 정확한 타겟팅 파라미터, 시나리오 테스트를 위한 실시간 예산 및 CPM 조정, 통합된 캠페인 시각화가 포함됩니다. 최고 제품 책임자인 Rachel Kapcan에 따르면, 이 도구는 마케터에게 계획 과정에서 향상된 유연성과 통찰력을 제공합니다.
illumin Holdings Inc. (ILLMF) a lancé son nouvel outil de prévision, intégré à la plateforme illumin, conçu pour améliorer les capacités de planification des campagnes des marketeurs. Cet outil innovant permet aux marketeurs de planifier simultanément sur plusieurs canaux, notamment CTV, DOOH et publicité native, tout en conservant un contrôle précis. Contrairement aux concurrents qui proposent des prévisions limitées à certains canaux, la solution d'illumin offre une projection unifiée et complète de l'impact total de la campagne.
Les principales fonctionnalités de l'outil incluent une prévision multi-canaux en une seule vue, des paramètres précis de ciblage pour chaque point de contact, des ajustements en temps réel du budget et du CPM pour tester différents scénarios, ainsi qu'une vision unifiée de la campagne. Selon Rachel Kapcan, Chief Product Officer, cet outil offre aux marketeurs une plus grande flexibilité et une meilleure anticipation dans le processus de planification.
illumin Holdings Inc. (ILLMF) hat sein neues Prognosetool vorgestellt, das in die illumin-Plattform integriert ist und darauf abzielt, die Kampagnenplanungsfähigkeiten von Marketern zu verbessern. Das bahnbrechende Tool ermöglicht es Marketern, gleichzeitig über mehrere Kanäle hinweg zu planen, darunter CTV, DOOH und Native Advertising, und dabei eine detaillierte Kontrolle zu behalten. Im Gegensatz zu Wettbewerbern, die nur kanalbezogene Prognosen anbieten, liefert die Lösung von illumin eine einheitliche, durchgängige Projektion der gesamten Kampagnenwirkung.
Zu den Hauptmerkmalen des Tools gehören kanalübergreifende Prognosen in einer einzigen Ansicht, präzise Zielgruppeneinstellungen für jeden Kontaktpunkt, Echtzeit-Anpassungen von Budget und CPM für Szenariotests sowie eine einheitliche Kampagnenübersicht. Laut Rachel Kapcan, Chief Product Officer, bietet das Tool Marketern erweiterte Flexibilität und Voraussicht im Planungsprozess.
- First-of-its-kind tool offering unified cross-channel campaign forecasting
- Real-time budget and CPM adjustment capabilities for better scenario planning
- Granular control over individual media elements while maintaining unified campaign view
- None.
TORONTO and NEW YORK, May 29, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (“illumin” or the “Company”), an advertising technology company, announced the launch of its groundbreaking Forecasting tool, designed to help marketers plan smarter, see further, and take action with confidence.
Fully embedded within the illumin platform, Forecasting gives marketers a clear, data-driven view of campaign potential before launch. Unlike other platforms that offer limited forecasting by channel or tactic, illumin allows marketers to plan across multiple tactics and channels simultaneously—from CTV to DOOH to native and beyond—while maintaining complete control at the most granular level. Model impact for each media element individually, then instantly roll them up into a single, cohesive campaign forecast. illumin is the only platform that combines this depth of control with a unified end-to-end projection of total impact. The result is unmatched clarity into audience reach, spend allocation, and strategic performance.
Key benefits:
- Plan smarter, faster: Forecast across channels in a single, connected view.
- Target with precision: Define unique audience parameters for each touchpoint to maximize relevance.
- Plan in real-time: Adjust budgets and CPMs directly in-platform to test and refine campaign scenarios.
- Unify your vision: Understand how each media element contributes to the overall campaign with one cohesive forecast.
“With illumin Forecasting, we’re giving marketers the power to forecast with clarity and control—from the individual element to the entire campaign,” said Rachel Kapcan, Chief Product Officer at illumin. “It introduces a new level of flexibility and foresight to the planning process, empowering teams to move forward with confidence.”
This launch underscores illumin’s commitment to transforming programmatic advertising by equipping marketers with the tools and insights they need to succeed in a more connected, data-driven media landscape.
For more information, please contact:
Bridget Westerholz
SVP, Marketing
illumin Holdings Inc.
416-218-9888
bridget.westerholz@illumin.com
Steve Hosein
Investor Relations
illumin Holdings Inc.
416-218-9888 x5313
investors@illumin.com
David Hanover
Investor Relations – U.S.
KCSA Strategic Communications
212-896-1220
dhanover@kcsa.com
About illumin
illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel—connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic, and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, the Company does not intend and undertakes no obligation to update any forward-looking statements to reflect, in particular, new information or future events.
For more complete information about the Company, please read our disclosure documents filed on SEDAR+ at www.sedarplus.com.
FAQ
What is illumin's new Forecasting tool and how does it work?
How does illumin's Forecasting tool differ from competitors?
What are the key benefits of illumin's (ILLMF) new Forecasting tool?
Who is the target audience for illumin's Forecasting tool?
