Greene Concepts' National Expansion Strategy Reaching Millions Nationwide

Rhea-AI Summary

Greene Concepts (OTCID:INKW) is accelerating its national expansion strategy for its premium bottled water brand Be Water™. The company, currently valued at a $2 million market cap with assets over $5.6 million, is expanding its distribution network across multiple states including AZ, CO, FL, GA, IL, LA, NC, and NM.

The company aims to achieve a coast-to-coast rollout across thousands of stores within two years, while also pursuing international opportunities in the Middle East & North Africa. Greene Concepts emphasizes its competitive advantage of having an unlimited artesian spring water source, contrasting with competitors like Essentia Water, which was acquired by Nestlé for an estimated $700 million.

The company is positioning itself in the U.S. bottled water market, which is projected to reach $66 billion by 2030, with the global market expected to hit $509 billion.

Positive

• Assets of $5.6 million significantly exceed current market cap of $2 million
• Expansion into multiple U.S. distribution centers across 8 states
• Ownership of unlimited aquifer source provides competitive advantage
• Strong e-commerce growth and repeat customer base indicating brand loyalty
• Strategic expansion into Middle East & North Africa market with high water stress

Negative

• Current market cap of only $2 million suggests limited market recognition
• Ambitious expansion plans may require significant capital investment
• Trading on OTCID market rather than major exchanges

News Market Reaction

%

1 alert

% News Effect

On the day this news was published, INKW declined NaN%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

MARION, NC / ACCESS Newswire / September 9, 2025 / Greene Concepts Inc.'s (OTCID:INKW) Be Water^™ is one of the fastest-emerging names in the premium bottled water sector. The Company is accelerating its national expansion strategy while making tremendous strides toward its goal of reaching tens of millions of people across the country. With a publicly traded market cap presently hovering in the $2 million range and assets of over $5.6 million, the Company and the public markets provide a unique and direct opportunity to participate in the Company's rapid Be Water retail rollout - which is expanding into new states, adding distribution centers, and targeting thousands of retail locations nationwide.

Lenny Greene, CEO of Greene Concepts, commented, "We have the product, the market demand, and the distribution partnerships to scale rapidly. We believe INKW offers a rare ground-floor opportunity in a high-growth, recession-resilient sector. INKW has assets of over $5.6 million, an unequaled and unlimited aquifer source in addition to a rapidly growing brand and as such I do not believe these factors are adequately being reflected in the $2 million market cap of the Company. To put things in perspective, in a fairly well-known acquisition, Nestlé's (now Blue Triton Brands) acquired Essentia Water in March 2021 and although details of the deal were not officially disclosed, industry sources provided estimates of nearly $700 million for the buy-out."

Mr. Greene continued, "By contrast, Essentia is a purified tap water brand whereas Be Water is an all-natural spring water and the aquifer source itself provides huge additional value to the Company to which no purified water brand can compare. We are in the early innings of a national and global expansion strategy. We believe that our growth curve will be tremendous as Be Water's retail footprint is expanding rapidly."

Major Market and Business Initiatives of INKW:

1. Aggressive Retail Expansion

• New purchase orders from major retailers are propelling Be Water into key growth markets and extending distribution into multiple U.S. distribution centers (AZ, CO, FL, GA, IL, LA, NC, NM).

• Strong momentum across Southeastern markets and targeting a coast-to-coast rollout across thousands of stores within the next two years.

2. Rising Sales & Brand Momentum

• Sustained e-commerce growth, repeat buyers, and glowing consumer reviews signal strong brand loyalty.

3. Made in America, Built for Scale

• Ethically sourced artesian spring water bottled in North Carolina aligns with health-conscious, eco-driven consumer trends.

4. Global Water Crisis Entry Point

• Strategic initiatives underway to supply sustainable water solutions to the Middle East & North Africa - a market where 83% of the population faces extreme water stress.

• Progress being made toward addressing critical water shortages affecting over 2 billion people worldwide.

5. Value Relative to Market Potential

• With the U.S. bottled water market expected to surpass $66 billion by 2030 (global: $509 billion), INKW's market cap does not appear to adequately reflect the Company's assets nor future growth.

The Company's stock, which trades under the symbol INKW, is available for trading at many online brokerage firms such as: Charles Schwab, E*TRADE, Vanguard, Webull, and Fidelity.

Follow Greene Concepts, Inc. on Social Media at: X - @GreeneConcepts, Facebook - @inkw2025, Instagram - @inkw2025

About Greene Concepts, Inc.

Greene Concepts, Inc. (https://www.greeneconcepts.com) is a publicly traded company whose purpose is to provide the world with high-quality, healthy and enhanced beverage choices that meet the nutritional needs of its consumers while refreshing their mind, body and spirit. The Company's flagship product, Be Water^™, is a premium artesian bottled water that supports total body health and wellness. Greene Concepts' beverage and bottling plant is located in Marion, North Carolina, and their water is ethically sourced from spring and artesian wells that are fed from a natural aquifer located deep beneath the Blue Ridge Mountains. Greene Concepts continues to develop and market premium beverage brands designed to enhance the daily lives of consumers.

Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a few uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, because of new information, future events or otherwise.

CONTACT:

Greene Concepts, Inc.
Investor Relations
IR@greeneconcepts.com

SOURCE: Greene Concepts Inc.

View the original press release on ACCESS Newswire

FAQ

What is Greene Concepts' (INKW) current market capitalization and asset value?

Greene Concepts currently has a market capitalization of $2 million with assets over $5.6 million.

How many states is Greene Concepts' Be Water brand expanding into?

Be Water is expanding its distribution centers across 8 states: Arizona, Colorado, Florida, Georgia, Illinois, Louisiana, North Carolina, and New Mexico.

What is the projected size of the U.S. bottled water market by 2030?

The U.S. bottled water market is expected to surpass $66 billion by 2030, while the global market is projected to reach $509 billion.

How does Greene Concepts' Be Water differ from Essentia Water?

Be Water is an all-natural spring water sourced from an unlimited aquifer, while Essentia is a purified tap water brand.

What is Greene Concepts' international expansion strategy?

The company is pursuing strategic initiatives to supply sustainable water solutions to the Middle East & North Africa, where 83% of the population faces extreme water stress.