Inspired Launches Virtual NFLA Lottery Product End Zone Cash With the Pennsylvania Lottery
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The introduction of End Zone Cash by Inspired Entertainment in collaboration with the NFL Alumni could potentially open up new revenue streams for both organizations. The game's integration into the Pennsylvania Lottery's offerings is particularly notable due to its wide accessibility in over 10,000 retail locations. This strategic move taps into the existing lottery infrastructure, leveraging the popularity of football and the allure of NFL legends to attract a diverse demographic of players.
From a market research perspective, the use of multipliers and jackpots aligns with current gaming trends that emphasize interactive and rewarding experiences. The appeal of these game mechanics may enhance player engagement and retention, contributing to increased sales and, by extension, higher commission revenues for retailers. The game's frequent play cycle, with matches every four minutes, creates a consistent and compelling reason for repeat visits to retail locations, driving foot traffic and ancillary sales.
However, the long-term success of End Zone Cash will depend on its ability to maintain player interest amidst a competitive landscape of gaming options. The novelty of using NFL Alumni could wear off if not supported by continuous marketing efforts and game updates to keep the experience fresh and exciting for players.
The launch of End Zone Cash signifies a strategic expansion for Inspired Entertainment into the North American virtual sports market. Financially, this move represents an investment in product diversification and market penetration. The partnership with VEEPIO grants exclusive rights to NFL Alumni likenesses, which could be a strong differentiator in the virtual gaming space and may contribute to brand loyalty and recognition.
For investors, the key metrics to watch following this launch will be the quarterly revenue growth from the virtual sports segment, the performance of the Pennsylvania Lottery's Xpress Virtual Sports lineup and any subsequent market share gains within the virtual sports domain. Additionally, it will be important to monitor customer acquisition costs and the return on investment from marketing campaigns associated with the launch.
While the immediate revenue impact may be modest relative to the company's overall financials, the strategic implications are significant. The success of End Zone Cash could pave the way for further expansion into other states and lotteries, potentially leading to a sizable cumulative effect on Inspired's revenue stream over time.
The partnership between Inspired Entertainment and the NFL Alumni through VEEPIO's technology represents a fusion of sports entertainment and gaming industries. This collaboration allows Inspired to leverage the NFLA's brand equity and fan base, which can be a powerful catalyst for user acquisition and engagement within the gaming sector.
In the context of the broader gaming industry, the integration of real-life sports elements into virtual gaming is a burgeoning trend, as it provides a familiar touchpoint for sports fans who may be new to gaming. The game's availability across a vast retail network could position it as a leader in the virtual sports niche, potentially influencing competitors to seek similar partnerships or innovate in their own product offerings.
However, the sustainability of such a game will hinge on its ability to adapt to evolving consumer preferences and technological advancements. The company will need to ensure that the game mechanics and technological infrastructure can support a high-quality and uninterrupted gaming experience to meet the expectations of a discerning customer base.
NEW YORK, March 22, 2024 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware and services, today announced the launch of End Zone Cash, featuring NFL Alumni (“NFLA”) players. The game will be available to play through the Pennsylvania Lottery in more than 10,000 retail locations throughout the state.
End Zone Cash brings favorite retired football legends back to the field, features 16 teams with eight matchups, and is available seven days a week, every four minutes. In addition to featuring recognized players, End Zone Cash displays team matchups, a touchdown count, and a touchdown multiplier. End Zone Cash will be launched across the Pennsylvania Lottery’s entire retail estate and will be shown on monitors in more than 2,000 retailers.
Inspired has an exclusive worldwide deal with VEEPIO, the mobile technology arm of the NFLA, for commercial use of names, brands, images, personas and likenesses of NFLA members in Virtual football games. The NFLA is one of the oldest and best-known retired player organizations in professional sports, composed of thousands of former players, coaches, team staff members and associates.
“North America is a key market for Inspired, and we are proud to offer our Virtual Sports products in Pennsylvania, New Jersey, Washington, D.C., and Ontario. The Pennsylvania Lottery was the first to introduce our Virtual Sports products in North America, and we are thrilled now to introduce End Zone Cash to their Xpress Virtual Sports lineup,” said Brooks Pierce, Inspired President, and Chief Executive Officer. “End Zone Cash includes exciting new game mechanics like multipliers and jackpots, which are familiar to lottery players and will provide them with an enhanced opportunities and a richer game play experience. This is important in attracting U.S. lottery players who may be new to Virtual Sports, while also providing the Pennsylvania Lottery with a dynamic new opportunity for revenue growth.”
“We are delighted to be the first in North America to bring Inspired’s ultra-realistic Virtual Products to our valued lottery players,” said Drew Svitko, Executive Director of the Pennsylvania Lottery. "These games are a testament to our ongoing commitment to modernize our operations and generate additional funds to support the well-being of older Pennsylvanians."
To learn more about Inspired’s Virtuals, visit: https://inseinc.com/virtuals/
About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, Virtual Sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals. Additional information can be found at www.inseinc.com.
About the Pennsylvania Lottery
The Pennsylvania Lottery remains the only state lottery to direct all proceeds to programs that benefit older residents. Since ticket sales began in 1972, it has contributed more than
Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired’s management’s current expectations and beliefs, as well as a number of assumptions concerning future events.
Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended December 31, 2022, and in subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at www.sec.gov and on Inspired’s website at www.inseinc.com.
Contacts:
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FAQ
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