Identiv and InPlay Introduce Next-Generation BLE-Enabled Smart Labels for Industrial IoT Applications
Identiv (NASDAQ: INVE) and InPlay have announced a collaboration to develop a new portfolio of Bluetooth Low Energy (BLE) enabled smart labels for industrial IoT applications. The smart labels, powered by InPlay's IN100 NanoBeacon™ SoC, will feature real-time tracking capabilities, sensor integration for temperature, humidity, and motion monitoring, and configurable form factors. Expected to launch in late 2025, the labels will be priced between $1-$2 per unit at high volumes.
The smart labels will offer extended read ranges compared to standard RFID labels, AES-EAX cryptography for security, and compatibility with BLE gateways and smartphones. The solution targets high-value applications in cold-chain compliance, pharmaceutical and food logistics, and asset tracking.
Identiv (NASDAQ: INVE) e InPlay hanno annunciato una collaborazione per sviluppare un nuovo portafoglio di etichette intelligenti abilitate Bluetooth Low Energy (BLE) per applicazioni industriali IoT. Le etichette intelligenti, alimentate dal SoC IN100 NanoBeacon™ di InPlay, offriranno funzionalità di tracciamento in tempo reale, integrazione di sensori per il monitoraggio di temperatura, umidità e movimento, e formati configurabili. Previsto il lancio per la fine del 2025, il prezzo delle etichette sarà compreso tra 1 e 2 dollari per unità a volumi elevati.
Le etichette intelligenti garantiranno una portata di lettura estesa rispetto alle etichette RFID standard, utilizzeranno la crittografia AES-EAX per la sicurezza e saranno compatibili con gateway BLE e smartphone. La soluzione è pensata per applicazioni ad alto valore come la conformità alla catena del freddo, la logistica farmaceutica e alimentare, e il tracciamento degli asset.
Identiv (NASDAQ: INVE) y InPlay han anunciado una colaboración para desarrollar una nueva gama de etiquetas inteligentes habilitadas con Bluetooth Low Energy (BLE) para aplicaciones industriales de IoT. Las etiquetas inteligentes, impulsadas por el SoC IN100 NanoBeacon™ de InPlay, contarán con capacidades de seguimiento en tiempo real, integración de sensores para monitoreo de temperatura, humedad y movimiento, y factores de forma configurables. Se espera su lanzamiento para finales de 2025, con un precio entre 1 y 2 dólares por unidad en grandes volúmenes.
Las etiquetas ofrecerán rangos de lectura extendidos en comparación con las etiquetas RFID estándar, criptografía AES-EAX para seguridad y compatibilidad con gateways BLE y smartphones. La solución está dirigida a aplicaciones de alto valor como el cumplimiento de la cadena de frío, logística farmacéutica y alimentaria, y seguimiento de activos.
Identiv (NASDAQ: INVE)와 InPlay가 산업용 IoT 애플리케이션을 위한 새로운 블루투스 저전력(BLE) 지원 스마트 라벨 포트폴리오 개발을 위해 협력한다고 발표했습니다. InPlay의 IN100 NanoBeacon™ SoC로 구동되는 이 스마트 라벨은 실시간 추적 기능, 온도, 습도, 모션 모니터링을 위한 센서 통합, 구성 가능한 폼 팩터를 특징으로 합니다. 2025년 말 출시 예정이며, 대량 생산 시 개당 1~2달러 가격이 책정될 예정입니다.
스마트 라벨은 기존 RFID 라벨보다 확장된 읽기 범위, 보안을 위한 AES-EAX 암호화, BLE 게이트웨이 및 스마트폰과의 호환성을 제공합니다. 이 솔루션은 콜드체인 준수, 제약 및 식품 물류, 자산 추적 등 고부가가치 애플리케이션을 대상으로 합니다.
Identiv (NASDAQ : INVE) et InPlay ont annoncé une collaboration pour développer une nouvelle gamme d'étiquettes intelligentes compatibles Bluetooth Low Energy (BLE) destinées aux applications industrielles IoT. Ces étiquettes intelligentes, propulsées par le SoC IN100 NanoBeacon™ d'InPlay, offriront des capacités de suivi en temps réel, une intégration de capteurs pour la surveillance de la température, de l'humidité et du mouvement, ainsi que des formats configurables. Leur lancement est prévu pour fin 2025, avec un prix estimé entre 1 et 2 dollars par unité en cas de volumes importants.
Les étiquettes proposeront une portée de lecture étendue par rapport aux étiquettes RFID standard, une cryptographie AES-EAX pour la sécurité, ainsi qu'une compatibilité avec les passerelles BLE et les smartphones. Cette solution cible des applications à forte valeur ajoutée telles que la conformité à la chaîne du froid, la logistique pharmaceutique et alimentaire, ainsi que le suivi des actifs.
Identiv (NASDAQ: INVE) und InPlay haben eine Zusammenarbeit zur Entwicklung eines neuen Portfolios von Bluetooth Low Energy (BLE) fähigen Smart Labels für industrielle IoT-Anwendungen angekündigt. Die Smart Labels, angetrieben vom IN100 NanoBeacon™ SoC von InPlay, bieten Echtzeit-Tracking, Sensorintegration zur Überwachung von Temperatur, Luftfeuchtigkeit und Bewegung sowie konfigurierbare Formfaktoren. Der Markteintritt ist für Ende 2025 geplant, der Preis liegt bei hohen Stückzahlen zwischen 1 und 2 US-Dollar pro Einheit.
Die Smart Labels bieten im Vergleich zu Standard-RFID-Etiketten eine erweiterte Lesereichweite, AES-EAX-Kryptografie für Sicherheit sowie Kompatibilität mit BLE-Gateways und Smartphones. Die Lösung richtet sich an hochwertige Anwendungen wie die Einhaltung der Kühlkette, pharmazeutische und Lebensmittel-Logistik sowie Asset-Tracking.
- Strategic partnership combining Identiv's RFID expertise with InPlay's BLE technology
- Competitive pricing at $1-$2 per smart label at high volumes
- Multiple advanced features including real-time tracking, sensor integration, and extended read ranges
- Addresses growing markets in cold-chain, pharmaceutical, and food logistics
- Product not commercially available until late 2025
- Requires high production volumes to achieve target pricing
Insights
Identiv-InPlay's BLE smart labels offer next-gen IoT tracking with sensor integration and extended range, available late 2025 at $1-2/unit scale pricing.
The Identiv-InPlay partnership represents significant advancement in industrial IoT tracking technology. The core innovation integrates InPlay's IN100 NanoBeacon™ SoC into specialized smart labels with active BLE broadcasting capabilities. This enables continuous, real-time asset visibility previously unattainable with passive RFID solutions.
The technical architecture delivers several key advantages:
- Enhanced read ranges compared to standard HF/UHF RFID
- Versatile sensor integration (temperature, humidity, motion)
- Configurable form factors for application-specific requirements
- AES-EAX cryptography for secure data transmission
- Compatibility with existing BLE infrastructure, including smartphones
The $1-2 per label pricing at scale indicates these are positioned for high-value tracking scenarios where condition monitoring justifies the investment. This price point reflects the technological sophistication while remaining accessible for specialized applications.
The late 2025 commercial timeline suggests substantial development work remains, positioning this as a forward-looking R&D announcement rather than an imminent product launch. The technology addresses genuine market needs in sectors requiring granular environmental monitoring and real-time location data.
New BLE smart labels target high-value logistics with real-time condition monitoring, addressing critical gaps in cold chain and pharmaceutical tracking.
This collaboration directly addresses persistent challenges in high-value supply chains where environmental condition breaches can destroy product value or compromise safety. The portfolio specifically targets cold chain compliance, pharmaceutical logistics, and food traceability applications – sectors facing increasing regulatory scrutiny and compliance requirements.
The technology offers significant operational advantages over current tracking solutions:
- Real-time condition visibility rather than checkpoint-based monitoring
- Continuous environmental parameter tracking without manual intervention
- Streamlined integration with existing BLE infrastructure
- Customizable form factors to accommodate diverse packaging requirements
At $1-2 per unit at scale, the pricing strategy aligns with high-value logistics applications where the per-unit monitoring cost represents a small fraction of the protected cargo value. This positions the solution for specialized segments rather than mass-market implementation.
The late 2025 availability timeframe suggests Identiv is making a strategic long-term investment in next-generation tracking technology. This timeline allows potential customers sufficient lead time for integration planning while indicating we're seeing early-stage product development rather than a completed solution.
Companies collaborate to develop high-performance, scalable BLE smart label portfolio for cold chain, logistics, and healthcare applications
This collaboration marks a shared commitment to delivering innovative, scalable solutions for high-value, specialized use cases, spanning cold-chain compliance, pharmaceutical and food logistics, and asset tracking. Currently in development, the BLE smart label portfolio is expected to be commercially available in late 2025.
"We're excited to collaborate with InPlay on this next-generation BLE smart label portfolio," said Kirsten Newquist, CEO of Identiv. "By combining Identiv's leadership in specialized RFID and BLE inlay and label design with InPlay's ultra-low-power BLE technology, we're developing innovative solutions that will offer real-time visibility and traceability for critical applications that require real time tracking and condition monitoring."
Next-Generation Technology, Smarter Data
The upcoming smart label portfolio will be powered by InPlay's IN100 NanoBeacon™, an ultra-low-power BLE System-on-Chip (SoC). The BLE smart labels will offer:
- Active broadcasting of BLE identifier, enabling real time tracking and visibility
- Integration with sensors to suit specific application needs, including temperature, humidity, and motion
- Configurable form factors to better fit specific application requirements
- Compatibility with low-cost BLE gateways and smartphones
- Extended read ranges compared to standard HF and UHF RFID labels and tags
- Encryption and message authentication with AES-EAX cryptography
"This new BLE smart label portfolio showcases InPlay and Identiv's ability as partners to develop specialized IoT solutions that are accessible and adaptable to a range of high-value applications," said Jason Wu, Co-founder and CEO of InPlay Inc. "Together, we're addressing real-world challenges with next-gen BLE labels that are secure, scalable, and smart."
Scalable, Cost-Effective Innovation
The Identiv–InPlay BLE smart label portfolio is being designed with scalability in mind. At high production volumes, pricing is expected to range between
Representatives from Identiv and InPlay will attend RFID Journal LIVE! 2025 in
For more information about Identiv and InPlay's BLE-enabled smart label portfolio, please contact Identiv IoT sales at iotsales@identiv.com.
About Identiv
Identiv's RFID- and BLE-enabled IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. Its solutions, integrated into over 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging, and more. For additional information, visit identiv.com.
About InPlay
InPlay Inc. is a pioneering technology company specializing in the development of advanced wireless communication solutions for the IIoT market. Our products are designed to deliver high performance, ultra-low power consumption, and robust security, addressing the most demanding requirements of industrial and consumer applications. With a commitment to innovation, InPlay continues to drive the evolution of wireless connectivity.
Note Regarding Forward-Looking Information
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding expectations for the smart label portfolio, including the anticipated commercial availability and pricing thereof. Forward-looking statements are subject to risks and uncertainties, many of which are outside Identiv's control, which could cause actual results to differ materially and adversely from those expressed in any forward-looking statements. Factors that could cause actual results to differ include, but are not limited to delays in developing, marketing or selling the smart labels; the ability to achieve anticipated cost targets per label; and the factors discussed in Identiv's Annual Report on Form 10-K for the year ended December 31, 2024 and subsequent reports Identiv files with the SEC.
Identiv Media Contact:
Sophie Pearson
Identiv, Inc.
spearson@identiv.com
InPlay Media Contact:
Serj Stepanian
InPlay Inc
serj.stepanian@inplay-tech.com
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SOURCE Identiv
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