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Identiv Partners with Tag-N-Trac to Market IoT Solutions for Cold Chain Tracking and Compliance

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Identiv (NASDAQ: INVE) has announced a strategic partnership with Tag-N-Trac to develop and market IoT solutions for cold chain tracking in the pharmaceutical industry. The collaboration combines Identiv's BLE smart labels with Tag-N-Trac's RELATIVITY™ SaaS platform to provide real-time supply chain visibility and traceability.

The integrated solution enables continuous monitoring of ambient conditions like temperature and humidity for pharmaceutical products, ensuring compliance and integrity across the cold chain. Identiv's smart labels capture environmental data throughout product transit, while Tag-N-Trac's platform converts this into real-time analytics for tracking location, condition, and chain-of-custody status.

The partnership aims to address growing regulatory requirements and patient safety concerns in pharmaceutical cold chain management, particularly for temperature-sensitive products like vaccines and biologics.

Identiv (NASDAQ: INVE) ha annunciato una partnership strategica con Tag-N-Trac per sviluppare e commercializzare soluzioni IoT per il tracciamento della catena del freddo nell'industria farmaceutica. La collaborazione unisce le etichette intelligenti BLE di Identiv con la piattaforma SaaS RELATIVITY™ di Tag-N-Trac per offrire visibilità e tracciabilità in tempo reale della supply chain.

La soluzione integrata consente il monitoraggio continuo delle condizioni ambientali come temperatura e umidità dei prodotti farmaceutici, garantendo conformità e integrità lungo tutta la catena del freddo. Le etichette smart di Identiv rilevano i dati ambientali durante il trasporto, mentre la piattaforma di Tag-N-Trac li trasforma in analisi in tempo reale per tracciare posizione, condizioni e stato della catena di custodia.

La partnership mira a rispondere alle crescenti normative e alle preoccupazioni per la sicurezza dei pazienti nella gestione della catena del freddo farmaceutica, in particolare per prodotti sensibili alla temperatura come vaccini e biologici.

Identiv (NASDAQ: INVE) ha anunciado una alianza estratégica con Tag-N-Trac para desarrollar y comercializar soluciones IoT para el seguimiento de la cadena de frío en la industria farmacéutica. La colaboración combina las etiquetas inteligentes BLE de Identiv con la plataforma SaaS RELATIVITY™ de Tag-N-Trac para ofrecer visibilidad y trazabilidad en tiempo real de la cadena de suministro.

La solución integrada permite la monitorización continua de las condiciones ambientales como temperatura y humedad de los productos farmacéuticos, asegurando el cumplimiento y la integridad a lo largo de toda la cadena de frío. Las etiquetas inteligentes de Identiv capturan datos ambientales durante el transporte, mientras que la plataforma de Tag-N-Trac los convierte en análisis en tiempo real para rastrear la ubicación, condición y estado de la cadena de custodia.

La alianza busca responder a los crecientes requisitos regulatorios y preocupaciones de seguridad del paciente en la gestión de la cadena de frío farmacéutica, especialmente para productos sensibles a la temperatura como vacunas y biológicos.

Identiv (NASDAQ: INVE)는 제약 산업의 콜드체인 추적을 위한 IoT 솔루션 개발 및 마케팅을 위해 Tag-N-Trac과 전략적 파트너십을 발표했습니다. 이번 협력은 Identiv의 BLE 스마트 라벨과 Tag-N-Trac의 RELATIVITY™ SaaS 플랫폼을 결합하여 실시간 공급망 가시성과 추적성을 제공합니다.

통합 솔루션은 제약 제품의 온도 및 습도와 같은 주변 환경 조건을 지속적으로 모니터링하여 콜드체인 전반에 걸쳐 규정 준수와 무결성을 보장합니다. Identiv의 스마트 라벨은 제품 운송 중 환경 데이터를 수집하며, Tag-N-Trac의 플랫폼은 이를 실시간 분석으로 전환해 위치, 상태 및 관리 상태를 추적합니다.

이번 파트너십은 특히 백신과 생물학적 제제처럼 온도에 민감한 제품을 위한 제약 콜드체인 관리에서 증가하는 규제 요구사항과 환자 안전 문제를 해결하는 것을 목표로 합니다.

Identiv (NASDAQ : INVE) a annoncé un partenariat stratégique avec Tag-N-Trac pour développer et commercialiser des solutions IoT de suivi de la chaîne du froid dans l'industrie pharmaceutique. Cette collaboration associe les étiquettes intelligentes BLE d’Identiv à la plateforme SaaS RELATIVITY™ de Tag-N-Trac afin d’offrir une visibilité et une traçabilité en temps réel de la chaîne d’approvisionnement.

La solution intégrée permet une surveillance continue des conditions ambiantes telles que la température et l’humidité des produits pharmaceutiques, garantissant ainsi la conformité et l’intégrité tout au long de la chaîne du froid. Les étiquettes intelligentes d’Identiv capturent les données environnementales pendant le transport, tandis que la plateforme de Tag-N-Trac les transforme en analyses en temps réel pour suivre la localisation, l’état et la chaîne de responsabilité.

Ce partenariat vise à répondre aux exigences réglementaires croissantes et aux préoccupations de sécurité des patients dans la gestion de la chaîne du froid pharmaceutique, en particulier pour les produits sensibles à la température comme les vaccins et les produits biologiques.

Identiv (NASDAQ: INVE) hat eine strategische Partnerschaft mit Tag-N-Trac bekannt gegeben, um IoT-Lösungen für die Überwachung der Kühlkette in der Pharmaindustrie zu entwickeln und zu vermarkten. Die Zusammenarbeit kombiniert Identivs BLE-Smart-Labels mit der RELATIVITY™ SaaS-Plattform von Tag-N-Trac, um eine Echtzeit-Transparenz und Rückverfolgbarkeit der Lieferkette zu gewährleisten.

Die integrierte Lösung ermöglicht die kontinuierliche Überwachung von Umgebungsbedingungen wie Temperatur und Luftfeuchtigkeit bei pharmazeutischen Produkten und sichert die Einhaltung von Vorschriften sowie die Integrität der Kühlkette. Identivs Smart-Labels erfassen Umweltdaten während des Transports, während die Plattform von Tag-N-Trac diese in Echtzeit-Analysen zur Verfolgung von Standort, Zustand und Eigentumskette umwandelt.

Die Partnerschaft zielt darauf ab, den wachsenden regulatorischen Anforderungen und Sicherheitsbedenken im Bereich des pharmazeutischen Kühlkettenmanagements gerecht zu werden, insbesondere bei temperaturempfindlichen Produkten wie Impfstoffen und Biologika.

Positive
  • Strategic partnership expands Identiv's presence in the growing pharmaceutical cold chain market
  • Integration of BLE smart labels with RELATIVITY platform creates comprehensive IoT solution
  • Addresses increasing regulatory compliance requirements in pharmaceutical industry
Negative
  • None.

Insights

Identiv's pharmaceutical cold chain partnership combines BLE smart labels with analytics to meet critical regulatory requirements.

This strategic partnership between Identiv and Tag-N-Trac addresses a significant market need in pharmaceutical supply chain management. By combining Identiv's BLE smart labels with Tag-N-Trac's RELATIVITY SaaS platform, the solution creates continuous monitoring capabilities for temperature-sensitive pharmaceuticals throughout their distribution journey.

The technical integration offers pharmaceutical companies real-time visibility into product conditions - capturing environmental data like temperature and humidity that directly impacts product integrity. This is particularly valuable for high-stakes products such as vaccines and biologics where maintaining specific environmental conditions is non-negotiable.

What makes this solution technically distinctive is its unified approach for both "in warehouse" and "in transit" monitoring through a single platform. Traditional systems often struggle with this continuity, creating potential blind spots in condition tracking. The integrated system transforms raw environmental data into actionable analytics for location, condition, and chain-of-custody verification.

From a market perspective, this partnership positions Identiv within a pharmaceutical segment driven by regulatory compliance requirements rather than optional technology adoption. As regulations around pharmaceutical distribution continue to evolve, solutions that provide documented evidence of proper handling become increasingly essential for pharmaceutical manufacturers and distributors.

Partnership delivers item-level cold chain visibility for pharmaceuticals, addressing regulatory compliance while reducing product integrity risks.

In pharmaceutical distribution, temperature excursions represent a critical risk factor that can compromise product efficacy, patient safety, and regulatory compliance. This partnership between Identiv and Tag-N-Trac targets these challenges by enabling continuous environmental monitoring throughout the distribution process.

The solution's focus on item-level traceability with ambient condition monitoring represents a significant advancement over shipment-level tracking. This granularity allows pharmaceutical companies to verify the integrity of individual products rather than making assumptions based on container-level data, potentially reducing waste and enhancing quality assurance.

For temperature-sensitive medications like vaccines and biologics, maintaining proper conditions is particularly crucial. Even brief deviations outside acceptable ranges can render products ineffective or unsafe. The continuous monitoring capability provides pharmaceutical companies with real-time analytics and documentation needed to demonstrate regulatory compliance while taking proactive measures when conditions approach threshold limits.

The pharmaceutical industry faces increasing pressure to digitize supply chains for both safety and efficiency. This partnership addresses both concerns by providing the data intelligence necessary to manage cold chain products "safely, efficiently, and in full compliance" - three priorities that drive technology adoption in pharmaceutical logistics. As regulatory requirements continue to evolve, solutions offering comprehensive documentation of proper handling will become standard practice rather than competitive advantage.

New condition monitoring IoT solution enhances supply chain visibility for pharmaceutical companies

SANTA ANA, Calif., April 24, 2025 /PRNewswire/ -- Identiv, Inc. (NASDAQ: INVE), a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, today announced a strategic business development and marketing partnership with Tag-N-Trac, a full stack IoT platform provider for real-time supply chain visibility and traceability. This new partnership will initially focus on developing and commercializing specialized IoT solutions for cold chain tracking within the pharmaceutical industry supply chain.

The partnership combines Identiv's advanced BLE smart labels with Tag-N-Trac's RELATIVITY™ SaaS platform, an integrated IoT solution that delivers item-level visibility and actionable insights from origin to delivery. The RELATIVITY IoT platform brings together connectivity and data collection to deliver real-time visibility and traceability along with monitoring of ambient conditions such as item temperature and humidity, ensuring integrity and compliance for temperature sensitive products across the cold chain. The RELATIVITY platform is an industry-first single platform for "In warehouse" and "In transit" across globe visibility and traceability using purpose built smart labels and tags.

"As regulatory requirements and patient safety concerns grow, real-time data and visibility into the pharmaceutical cold chain have become critical," said Kirsten Newquist, CEO at Identiv. "Our strategic partnership with Tag-N-Trac supports pharmaceutical customers with smart, scalable IoT solutions that meet rigorous regulatory standards while optimizing operational efficiency."

Identiv's smart labels continuously capture raw environmental data throughout a product's journey to delivery. Tag-N-Trac's platform transforms this data into real-time analytics for monitoring location, condition, and chain-of-custody status, making the technology platform well suited for high-value products such as vaccines, biologics, and other temperature-sensitive medications.

"Cold chain visibility is one of the most complex and vital challenges in pharmaceutical distribution and logistics," said Venu Gutlapalli, CEO of Tag-N-Trac. "Together with Identiv, we're delivering a comprehensive digital solution that gives pharmaceutical companies the confidence and data intelligence to manage temperature-sensitive products safely, efficiently, and in full compliance."

This strategic partnership reaffirms both companies' commitment to building a smarter, more connected pharmaceutical supply chain through specialized IoT solutions.

For more information about Identiv's IoT solutions, please reach out to iotsales@identiv.com.

About Identiv
Identiv's RFID- and BLE-enabled IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. Its solutions, integrated into over 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging, and more. For additional information, visit identiv.com.

About Tag-N-Trac
Tag-N-Trac is building a modern, IoT-driven logistics tech stack solution by integrating multiple modes of hardware, software, and data technology that together can solve complex supply change and inventory management challenges. The founding team consists of senior executives with engineering leadership experience in Wi-Fi, Bluetooth, sensors, and positioning technologies. For more information visit https://www.tagntrac.com/.

RELATIVITY™ is a trademark of Tag-N-Trac, Inc., used with permission.

Identiv Media Contact:
press@identiv.com

Tag-N-Trac Media Contact:
contact@tagntrac.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/identiv-partners-with-tag-n-trac-to-market-iot-solutions-for-cold-chain-tracking-and-compliance-302436603.html

SOURCE Identiv

FAQ

What is the purpose of Identiv's partnership with Tag-N-Trac for pharmaceutical cold chain tracking?

The partnership combines Identiv's BLE smart labels with Tag-N-Trac's RELATIVITY platform to provide real-time monitoring of temperature-sensitive pharmaceuticals, ensuring compliance and product integrity throughout the supply chain.

How does INVE's cold chain monitoring solution work for pharmaceutical tracking?

Identiv's smart labels continuously capture environmental data, while Tag-N-Trac's RELATIVITY platform converts this into real-time analytics for monitoring location, temperature, humidity, and chain-of-custody status.

What types of pharmaceutical products will benefit from INVE's cold chain tracking solution?

The solution is particularly suited for high-value temperature-sensitive products such as vaccines, biologics, and other medications requiring strict environmental control.

What capabilities does Tag-N-Trac's RELATIVITY platform offer to INVE customers?

The RELATIVITY platform provides item-level visibility, real-time traceability, and monitoring of ambient conditions through a single platform for both 'In warehouse' and 'In transit' tracking globally.
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