iQIYI Launches First All-Immersive Entertainment Experience The Luoyang VR Project in Shanghai
The project marks the first attempt in the VR industry to integrate different elements from immersive theatre, VR, and original IP. The set construction, for instance, makes full use of and expands upon the physical space, while customizing the wall and ground structure according to the game content.
The project also leverages the "Inside-out Tracking" technology and other industry-leading, sensory-simulation techniques to "build in" cars, boats, carriages, and other props as well to simulate the physical experience of high winds, waterfall, and explosion—all within a physical space of 300 square meters. The upshot is a highly realistic environment that fully immerses the audience in the story.
ZHANG Hang, Vice President of iQIYI and head of iQIYI DREAMVERSE studio, said: "
Created by the iQIYI DREAMVERSE studio, the Project marks the latest addition to iQIYI Chinese Historic City Universe (iCHCU) of
iQIYI first entered the field of offline VR entertainment in 2018, and, in 2020, established the production studio DREAMVERSE to focus on curating VR projects and all-immersive experiences. DREAMVERSE has since launched a series of popular offline VR projects, and the
Third-party data reveals that in
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI