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iQIYI Unveils the Trailer of Its First Full-Length Hybrid AI Multi-Season Drama “Immortals Over Mortal Love”

iQIYI showcases its NadouPro AI production platform with a three-season hybrid AI drama slated to start streaming in late 2026.

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iQIYI (IQ) has released the trailer for its first full-length hybrid AI multi-season drama, “Immortals Over Mortal Love”, which blends generative AI production with live-action performances. The series will span three seasons, with Season 1 scheduled to premiere in the fourth quarter of 2026, featuring 16 episodes of about 20 minutes each and following a concurrent review and broadcast model.

The drama is produced entirely on NadouPro, iQIYI’s proprietary studio-grade AI production platform. The company said NadouPro improves production efficiency and cost optimization while maintaining professional standards, and supports a creator ecosystem that includes a Talent Hub, Commissions Marketplace, Digital Asset Marketplace, and Script Marketplace.

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Market Context

IQ shares declined 3.64% on May 27, when a NadouPro update reported more than 10,000 creators and ov...
Analysis

IQ shares declined 3.64% on May 27, when a NadouPro update reported more than 10,000 creators and over 100 supported originals, supplying prior platform-scale context for this drama's production disclosure.

Key Figures

Seasons: 3 seasons Episodes: 16 episodes Episode duration: around 20 minutes +1 more
Seasons
3 seasons
Full-length hybrid AI drama
Episodes
16 episodes
First season
Episode duration
around 20 minutes
Each episode in the first season
Premiere timing
Fourth quarter of 2026
First season

Previous AI Reports

1 past event · Latest: May 27
Same Type 1 event
  1. May 27

    AI platform milestone

    24h Move
    -3.6%

    NadouPro surpassed 10,000 creators and supported over 100 iQIYI original productions.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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BEIJING, Sept. 23, 2026 (GLOBE NEWSWIRE) -- iQIYI, Inc. (Nasdaq: IQ) (“iQIYI” or the “Company”), a leading provider of online entertainment video services in China, today unveiled the trailer of its first full-length hybrid AI multi-season drama “Immortals Over Mortal Love”. The series combines cutting-edge AI filmmaking with outstanding live-action performances by professional actors. “Immortals Over Mortal Love” comprises three seasons. The first season is slated to premiere in the fourth quarter of 2026, featuring 16 episodes of around 20 minutes each and following a concurrent review and broadcast model. The entire series is produced on NadouPro, iQIYI's proprietary studio-grade production platform.

“Our upcoming first full-length hybrid AI multi-season drama will open a new chapter for iQIYI and the broader industry. As a major player in the industry, we are pioneering commercial long-form video content that seamlessly integrates live-action and generative AI. Leveraging NadouPro, our proprietary studio-grade production platform, we have achieved meaningful improvements in production efficiency and cost optimization while maintaining professional-grade production standards. This is not only a technological breakthrough, but also a paradigm shift in content creation. AI is empowering iQIYI's content creation across the board, enhancing the efficiency of premium live-action production, expanding the boundaries of long-form AIGC, improving content creation efficiency, enriching the ecosystem, and delivering more diverse entertainment experiences to users,” said Mr. Yu Gong, Founder, Director, and Chief Executive Officer of iQIYI.

Please visit the links below to watch the trailer for “Immortals Over Mortal Love”:
iQIYI: https://www.iqiyi.com/v_235yoeh1s28.html 
iQIYI International: https://www.iq.com/play/280fmg39uz0

About NadouPro
NadouPro is our studio-grade production platform, powered by both public and self-deployed large models. We have transformed years of industry know-how in long-form video into AI agents and combined them with our core IP portfolio, digital assets, and creator community, making professional-grade production capabilities accessible to every creator. NadouPro offers one-stop services, from content creation to operations and commercial collaboration. Building on these production capabilities, NadouPro has expanded into a full creator ecosystem, with a Talent Hub, a Commissions Marketplace, a Digital Asset Marketplace, and most recently a Script Marketplace. These developments further integrate the end-to-end AI content value chain, from content creation to monetization, and advance the platform's evolution from a production tool into a comprehensive creator ecosystem. NadouPro now offers more than 1,600 digital assets, 150 voice assets, and 6,600 IP titles, providing creators with extensive creative resources and commercialization infrastructure to streamline the path for premium content from ideas to finished works, and on to commercial value.

Please visit the links below for NadouPro:
NadouPro: https://nadoupro.iqiyi.com/
NadouPro Global Version: https://www.nadou.ai/

About iQIYI, Inc.
iQIYI, Inc. is a leading provider of online entertainment video services in China. It combines creative talent with technology to foster an environment for continuous innovation and the production of blockbuster content. It produces, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content in a variety of formats. iQIYI distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. Over time, iQIYI has built a massive user base and developed a diversified monetization model including membership services, online advertising services, content distribution, online games, talent agency, experience business, etc.

For more information, please contact:
Investor Relations
iQIYI, Inc.
ir@qiyi.com


FAQ

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Where can viewers watch the trailer for “Immortals Over Mortal Love”?

The trailer is available on the iQIYI mainland platform at https://www.iqiyi.com/v_235yoeh1s28.html and on iQIYI International at https://www.iq.com/play/280fmg39uz0.

What is NadouPro and how does it support content creation?

NadouPro is iQIYI’s studio-grade production platform powered by public and self-deployed large models. It turns long-form video know-how into AI agents and combines them with core IP, digital assets, and a creator community to offer one-stop services from content creation to operations and commercial collaboration.

What resources does NadouPro currently provide to creators?

NadouPro offers more than 1,600 digital assets, 150 voice assets, and 6,600 IP titles, along with a Talent Hub, Commissions Marketplace, Digital Asset Marketplace, and Script Marketplace to support creation and monetization.

Where can creators access NadouPro and its global version?

Creators can visit NadouPro at https://nadoupro.iqiyi.com/ and the NadouPro Global Version at https://www.nadou.ai/.

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