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Allison Worldwide (Stagwell: STGW) announced the appointment of Hank Kosinski as Chief Creative Officer and Chief Marketing Officer, effective Oct. 1, 2025. Kosinski joins from WPP's VML and brings over two decades of global creative leadership working on brands such as Microsoft, Nike, Coca-Cola, Lego, Heineken, Ferrero, Mercedes Benz, Verizon, and Pfizer.
He will lead creative, client-work ideation, agency marketing, and thought leadership, reporting to CEO Jonathan Heit. Allison executive chair Ray Day highlighted Kosinski's track record in turning creative into business results, and Kosinski said he aims to help accelerate the agency's next chapter of growth.
Allison Worldwide (Stagwell: STGW) ha annunciato la nomina di Hank Kosinski come Chief Creative Officer e Chief Marketing Officer, con effetto dal 1 ottobre 2025. Kosinski arriva da VML di WPP e porta con sé oltre due decenni di leadership creativa globale lavorando su marchi come Microsoft, Nike, Coca-Cola, Lego, Heineken, Ferrero, Mercedes Benz, Verizon e Pfizer.
Dirigerà la creatività, l’ideazione del lavoro per i clienti, il marketing dell’agenzia e la thought leadership, riferendo al CEO Jonathan Heit. Ray Day, presidente esecutivo di Allison, ha sottolineato la capacità di Kosinski di trasformare la creatività in risultati di business, e Kosinski ha dichiarato di voler contribuire ad accelerare il prossimo capitolo di crescita dell’agenzia.
Allison Worldwide (Stagwell: STGW) anunció el nombramiento de Hank Kosinski como Chief Creative Officer y Chief Marketing Officer, con vigencia a partir del 1 de octubre de 2025. Kosinski se incorpora desde VML de WPP y aporta más de dos décadas de liderazgo creativo global trabajando en marcas como Microsoft, Nike, Coca-Cola, Lego, Heineken, Ferrero, Mercedes Benz, Verizon y Pfizer.
Dirigirá la creatividad, la ideación de trabajos para clientes, el marketing de la agencia y el liderazgo de pensamiento, reportando al CEO Jonathan Heit. Ray Day, presidente ejecutivo de Allison, destacó el historial de Kosinski para convertir la creatividad en resultados de negocio, y Kosinski dijo que tiene como objetivo ayudar a acelerar el próximo capítulo de crecimiento de la agencia.
Allison Worldwide (Stagwell: STGW)가 Hank Kosinski 를 최고 창의 책임자(CCO) 겸 최고 마케팅 책임자(CMO)로 임명했고, 발효일은 2025년 10월 1일입니다. Kosinski는 WPP의 VML에서 합류했으며 Microsoft, Nike, Coca-Cola, Lego, Heineken, Ferrero, Mercedes-Benz, Verizon 및 Pfizer와 같은 브랜드에서 글로벌 크리에이티브 리더십을 20년 이상 쌓아 왔습니다.
그는 창의성, 고객 작업 아이데이션, 에이전시 마케팅 및 사고 리더십을 이끌고 CEO Jonathan Heit에 보고합니다. Allison의 실행 의장 Ray Day는 Kosinski의 창의성을 비즈니스 결과로 전환하는 실적을 강조했고, Kosinski는 대행사의 다음 성장 챕터를 가속화하는 데 기여하겠다고 말했습니다.
Allison Worldwide (Stagwell: STGW) a annoncé la nomination de Hank Kosinski au poste de Chief Creative Officer et Chief Marketing Officer, à compter du 1er octobre 2025. Kosinski rejoint VML, filiale de WPP, et apporte plus de deux décennies de leadership créatif mondial ayant œuvré sur des marques telles que Microsoft, Nike, Coca-Cola, Lego, Heineken, Ferrero, Mercedes-Benz, Verizon et Pfizer.
Il dirigera la créativité, l’idéation du travail pour les clients, le marketing de l’agence et le leadership éclairé, en reportant au PDG Jonathan Heit. Ray Day, président exécutif d’Allison, a souligné le parcours de Kosinski pour transformer la créativité en résultats commerciaux, et Kosinski a déclaré qu’il visait à aider à accélérer le prochain chapitre de la croissance de l’agence.
Allison Worldwide (Stagwell: STGW) kündigte die Ernennung von Hank Kosinski zum Chief Creative Officer und Chief Marketing Officer an, gültig ab dem 1. Oktober 2025. Kosinski kommt von WPPs VML und bringt über zwei Jahrzehnte globale kreative Führung mit, die er bei Marken wie Microsoft, Nike, Coca-Cola, Lego, Heineken, Ferrero, Mercedes-Benz, Verizon und Pfizer ausgeübt hat.
Er wird Kreativität, die Ideenfindung für Kundenarbeiten, Agenturmarketing sowie Thought Leadership leiten und direkt an CEO Jonathan Heit berichten. Ray Day, Executive Chair von Allison, hob Kosinskis Bilanz hervor, Kreativität in Geschäftsergebnisse umzuwandeln, und Kosinski sagte, er wolle dem Unternehmen helfen, die nächste Wachstumsphase der Agentur zu beschleunigen.
Allison Worldwide (Stagwell: STGW) أعلنت تعيين هانك كوسينسكي كمدير إبداعي أول ومدير تسويق أول، اعتباراً من 1 أكتوبر 2025. ينضم كوسينسكي من VML التابعة لـ WPP ويحمل أكثر من عقدين من القيادة الإبداعية العالمية عمل فيها لعلامات تجارية مثل مايكروسوفت، نايكي، كوكا-كولا، ليغو، هاينكن، فيريرو، مرسيدس-بنز، فريزون وفايزر.
سيرتكز على قيادة الإبداع، واستخراج أفكار العمل للعملاء، وتسويق الوكالة والقيادة الفكرية، مع تقارير مباشرة إلى الرئيس التنفيذي جوناثان هايت. أبرز راي داي، الرئيس التنفيذي لشركة ألـيسون، سجل كوسينسكي في تحويل الإبداع إلى نتائج تجارية، وقال كوسينسكي إنه يهدف إلى المساعدة في تسريع الفصل التالي من نمو الوكالة.
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An award-winning global creative leader, Kosinski brings more than two decades of experience in developing iconic campaigns and shaping brand positioning for some of the world's leading companies, including Microsoft, Nike, Coca-Cola, Lego, Heineken, Ferrero, Mercedes Benz, Verizon, Pfizer – among many others.
Kosinski joins Allison on Oct. 1 from WPP's VML, where he served as executive creative director. He also previously was a partner and executive creative director at Gardner Nelson + Partners in
"Hank is a proven force who knows how to help clients turn creative into business results and transformative narratives into strong engagement with audiences worldwide," said Ray Day, Allison executive chair and Stagwell vice chair. "His addition to Allison Worldwide is another example of our dedication to every client's success with a world-class team delivering world-class results."
At Allison, he will lead all creative, client-work ideation and agency marketing and thought-leadership, reporting to Allison CEO Jonathan Heit.
"I'm thrilled to join Allison Worldwide at such a pivotal moment," said Kosinski. "The agency's commitment to uniting creativity with innovation is inspiring, and I look forward to collaborating with this talented team to turbocharge our next chapter of growth."
About Allison Worldwide
Allison Worldwide is a digital-first, data-led and future-focused communications agency helping clients see around corners and be ahead of what's next. Not too big and not too small, Allison provides end-to-end global communications, PR, influencer, analytics and marketing support to clients from the Fortune 500 to start-ups. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest-growing and most influential marketing and communications networks in the world.
Contact
Kara Gelber
pr@stagwellglobal.com
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SOURCE Stagwell Inc.
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