IturanMob and Griiip to Offer Real-Time Telemetry and AI-Powered Insights to Race and Track-Day Drivers

Rhea-AI Summary

Ituran (NASDAQ: ITRN) partnered with Griiip to integrate IturanMob telemetry with Griiip's AI analytics, enabling real-time collection and cloud analysis of vehicle performance.

The agreement names IturanMob as Griiip's official IoT provider and targets connecting thousands of motorsport vehicles by end of 2026, expanding accessibility from professional series to amateur track-day drivers.

Positive

• Official IoT provider status for Griiip expands Ituran market role
• Thousands of vehicles by end of 2026 target increases scale and data volume
• Real-time telemetry to AI enables instant performance insights for drivers and teams
• Enhanced processing precision through combined IturanMob and Griiip platforms

Negative

• None.

News Market Reaction – ITRN

+0.55%

1 alert

+0.55% News Effect

On the day this news was published, ITRN gained 0.55%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Reality Check

Price: $48.76 Vol: Volume 60,201 is 0.62x th...

low vol

$48.76 Last Close

Volume Volume 60,201 is 0.62x the 20-day average of 96,453, indicating below-normal activity before this AI partnership news. low

Technical Shares at 47.44 are trading above the 200-day MA of 39.14 and sit 1.43% below the 52-week high of 48.13.

Peers on Argus

ITRN gained 1.58% while peers showed mixed moves: FARO +0.43%, KNW +0.47%, MLAB ...

ITRN gained 1.58% while peers showed mixed moves: FARO +0.43%, KNW +0.47%, MLAB +0.33%, MVIS +7.19%, and VPG -5.27%. With no peers in momentum scanners and no same-day peer headlines, the reaction appears stock-specific to this motorsport AI telemetry partnership.

Historical Context

5 past events · Latest: Feb 09 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 09	Earnings call scheduling	Neutral	+2.7%	Announced Q4 and FY 2025 results release and Zoom conference details.
Nov 24	OEM partnership	Positive	+5.4%	Signed three-year telematics service agreement with Renault in Latin America.
Nov 19	Anniversary event	Neutral	-1.7%	Planned Nasdaq opening bell ceremony for 30th anniversary and 20 years listed.
Nov 18	Q3 2025 earnings	Positive	-0.6%	Reported record Q3 2025 revenue, subscriber growth, dividend and buyback.
Oct 28	Operational milestone	Positive	+0.0%	Highlighted recovery of >200,000 vehicles worth >$3B with ~80% success rate.

Pattern Detected

Recent news has generally been positive or strategic, yet price reactions have been mixed, with both gains and declines following strong operational updates.

Recent Company History

Over the past few months, Ituran has reported record Q3 2025 results with revenue of $92.3M and 2,588,000 subscribers, alongside strong stolen-vehicle recovery statistics exceeding $3B in value. Strategic moves included a new three-year OEM agreement with Renault in Latin America and preparations for Q4 and full-year 2025 earnings on March 5, 2026. Today’s AI-focused motorsport partnership extends the company’s telematics and data analytics reach into a new performance-driven niche.

Market Pulse Summary

This announcement highlights an expansion of Ituran’s telematics capabilities into motorsport, pairi...

Analysis

This announcement highlights an expansion of Ituran’s telematics capabilities into motorsport, pairing IturanMob’s real-time telemetry with Griiip’s AI analytics to serve both professional and track-day drivers. It follows a series of growth-oriented moves, including record Q3 2025 results and a new Renault OEM agreement. Investors may watch how many vehicles become connected by 2026, how the partnership scales across categories, and whether this new vertical contributes meaningfully to future earnings updates.

Key Terms

telemetry, ai-powered analytics, iot, cloud platform

4 terms

telemetry technical

"Ituran's telemetry solution with Griiip's AI-powered analytics platform"

Telemetry is the automatic collection and transmission of measurements from remote devices, systems, or patients to a central system for monitoring and analysis—like a car sending engine, speed and location data back to a dashboard. For investors it matters because telemetry provides real-time evidence of product performance, safety and user behavior, helping assess revenue potential, operational risk, regulatory compliance and whether a product is meeting market demand.

ai-powered analytics technical

"Ituran's telemetry solution with Griiip's AI-powered analytics platform"

AI-powered analytics uses artificial intelligence tools to sift through large, varied datasets and surface patterns, trends, forecasts or unusual signals that would be hard for humans to spot on their own. For investors, it speeds research and highlights potential risks or opportunities earlier—like giving a financial detective a faster magnifying glass—helping inform quicker, more data-driven buy, sell, or risk-management decisions.

iot technical

"IturanMob becomes Griiip's official IoT technology provider"

The Internet of Things (IoT) describes a network of everyday devices—such as appliances, vehicles, and equipment—that are connected to the internet and can share data automatically. For investors, IoT represents a growing trend that can drive efficiency and innovation across many industries, potentially creating new opportunities for growth and value. Its expansion influences how companies operate and compete in a digitally connected world.

cloud platform technical

"transmits performance data in real time to the GriiipPerformance cloud platform"

A cloud platform is an online service that lets businesses run software, store data, and access computing power over the internet instead of using their own servers—think of it as renting space and tools in a shared, remote office or utility grid. For investors, it matters because cloud platforms often create steady, repeatable revenue, enable rapid growth with lower upfront cost, and concentrate risks around security, outages and customer lock-in that can affect a company’s profitability and valuation.

AI-generated analysis. Not financial advice.

Ituran's telemetry solution with Griiip's AI-powered analytics platform, expands real-time analysis capabilities to accelerates the digital transformation of the motorsport sector;

Partnership aims to connect thousands of vehicles by the end of 2026;

AZOUR, Israel, Feb. 17, 2026 /PRNewswire/ -- Ituran Location and Control Ltd. (NASDAQ: ITRN), a global leader in vehicle telematics, today announced that its smart-mobility platform, IturanMob is partnering with Griiip, a leader in motorsport data analysis. Under this agreement, IturanMob becomes Griiip's official IoT technology provider, enabling real-time data collection and processing of vehicle performance across all motorsport categories.

This new implementation is expected to reach thousands of connected motorsport vehicles in 2026, marking a significant advancement in high-performance motorsport data collection and analysis.

Commented Eyal Sheratzky, CEO of Ituran, "Ituran's technology raises the bar for global motorsport. With our onboard telemetry, we can process critical information instantly and with high precision, and deliver it to the Griiip AI platform for analysis. All drivers, whether professional or enthusiasts, will now be able to use professional-level analysis tools."  

"This partnership is a perfect synergy. IturanMob's technology allows us to reach every track driver and deliver the data insights they need to improve their driving experience and unlock their full potential. Simply install the IturanMob device, register on the GriiipPerformance platform, drive, and every insight you need is delivered directly to you. This level of accessibility represents a new standard in motorsport," said Tamir Plachinsky, founder and CEO of Griiip.

The telemetry system developed by IturanMob, collects, processes, and transmits performance data in real time to the GriiipPerformance cloud platform, enabling detailed analysis of acceleration, braking, cornering, driving behavior, and critical events such as mistakes and anomalies. The data is presented through intelligent, intuitive web-based dashboards that help drivers of any level - as well as teams and engineers - access advanced insights directly on their mobile devices, instantly and in real time, and improve performance using accurate, continuous metrics.

Griiip, founded in Israel and operating globally, is one of the most innovative companies in the motorsport technology sector. Backed by Porsche Ventures and working with Manthey - a world leader in racing performance and engineering - as a technical partner, Griiip is recognized for transforming raw telemetry into actionable insights for drivers and instructors. With IturanMob's technology, Griiip expands its processing and analysis capabilities, achieving higher levels of precision while increasing accessibility and scalability across all motorsport categories - from professional series to amateur track-day drivers.

Please view this video about the IturanMob technology in use: https://youtu.be/0w3x4xpWIBM

About Ituran

Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services for the connected-car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management & control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers. Ituran is the largest OEM telematics provider in Latin America. Its products and applications are used by customers in over 20 countries. Ituran is also the founder of the Tel-Aviv based DRIVE startup incubator to promote the development of smart mobility technology.

Ituran's subscriber base has been growing significantly since the Company's inception to over 2.5 million subscribers using its location-based services with a market leading position in Israel and Latin America. Established in 1995, Ituran has approximately 2,800 employees worldwide, with offices in Israel, Brazil, Argentina, Mexico, Ecuador, Columbia, India, Canada and the United States.

For more information, please visit Ituran's website, at: www.ituran.com

Company Contact
Udi Mizrahi
udi_m@ituran.com 
Deputy CEO and VP Finance, Ituran
(Israel) +972 3 557 1348

International Investor Relations
Ehud Helft
ituran@ekgir.com 
EK Global Investor Relations
(US) +1 212 378 8040   

Logo: https://mma.prnewswire.com/media/1972820/Ituran_logo.jpg 

 

View original content:https://www.prnewswire.com/news-releases/ituranmob-and-griiip-to-offer-real-time-telemetry-and-ai-powered-insights-to-race-and-track-day-drivers-302689346.html

SOURCE Ituran Location and Control Ltd.

FAQ

What did Ituran (ITRN) announce in its February 17, 2026 partnership with Griiip?

Ituran became Griiip's official IoT technology provider to feed real-time telemetry into Griiip's AI platform. According to the company, the integration will collect, process, and transmit vehicle performance data to GriiipPerformance for cloud analysis and driver dashboards.

How many motorsport vehicles will IturanMob and Griiip connect in 2026 under the ITRN deal?

The partnership targets connecting thousands of motorsport vehicles by the end of 2026. According to the company, this rollout spans professional series and amateur track-day drivers to scale data collection and analysis.

What performance data will IturanMob send to GriiipPerformance for ITRN users?

IturanMob will stream acceleration, braking, cornering, driving behavior, and critical events in real time. According to the company, these metrics appear on intelligent web dashboards for drivers, teams, and engineers.

How does the Ituran (ITRN) and Griiip partnership affect accessibility for amateur track-day drivers?

The deal increases accessibility by offering professional-level analysis to all drivers via an install-and-register workflow. According to the company, users install IturanMob, register on GriiipPerformance, and receive instant AI-powered insights.

Which partners back Griiip and how does that support the ITRN collaboration?

Griiip is backed by Porsche Ventures and works with Manthey as a technical partner, enhancing credibility. According to the company, these relationships support advanced telemetry-to-AI processing and higher precision in insights.