Disguise Cooks Up Costume Fun With Hormel Foods SPAM®, SKIPPY® & CORN NUTS® Brands
Rhea-AI Summary
Disguise (NASDAQ: JAKK) announced a licensing partnership with Hormel Foods to create officially licensed costumes and accessories featuring SPAM®, SKIPPY® and CORN NUTS® brands.
Disguise will design, market, manufacture, and distribute the line, debuting at Target stores in the U.S. in 2026, with a wider seasonal collection rolling out in the U.S., Canada, U.K., EU, Mexico, Australia and other markets in 2027.
Positive
- Official licensing agreement with Hormel Foods for SPAM®, SKIPPY® and CORN NUTS® brands
- U.S. Target first-to-market debut scheduled in 2026
- Planned global seasonal expansion to multiple markets in 2027
- Company to design, manufacture, market and distribute the product line
Negative
- None.
News Market Reaction – JAKK
In the May 7 session, JAKK gained 1.09%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 30 | Q1 2026 earnings | Negative | +10.6% | Reported lower net sales and wider net loss but shares rose sharply. |
| Apr 16 | Earnings call notice | Neutral | -0.7% | Announced date and access details for upcoming Q1 2026 earnings call. |
| Mar 09 | SEGA Sonic deal | Positive | +1.4% | Multi-year global partnership for Sonic the Hedgehog 4 consumer products. |
| Mar 05 | Minecraft renewal | Positive | -0.4% | Renewed multi-year global rights for Minecraft costumes and accessories. |
| Mar 04 | KODANSHA partnership | Positive | +0.7% | New global licensing deal for anime toys and collectibles, including Attack on Titan. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent licensing and partnership news has generally seen small positive reactions, while one weak earnings report saw a strong upside move, indicating occasional positive divergence on fundamentally mixed results.
Over the past few months, JAKKS Pacific has combined financial updates with a series of brand and content partnerships. Q1 2026 results on Apr 30 showed lower net sales and a wider loss, yet the stock rose 10.57%. Earlier in March, new licensing deals with SEGA’s Sonic the Hedgehog 4 and KODANSHA anime properties, plus a Minecraft costume renewal, all supported the company’s strategy around licensed IP. Today’s Hormel Foods costume partnership extends that licensing-driven growth theme within Disguise.
AI-generated analysis. How Rhea-AI works. Not financial advice.
POWAY, Calif., May 07, 2026 (GLOBE NEWSWIRE) -- Disguise, Inc., the leader in the global costume industry and a subsidiary of JAKKS Pacific, Inc. (NASDAQ: JAKK), is thrilled to announce a new licensing partnership with Hormel Foods. This exciting collaboration will bring beloved Hormel Foods brands—including the SPAM® brand, SKIPPY® peanut butter, the CORN NUTS® brand, and more—to life in a fresh, fun way through officially licensed costumes and accessories.
Under the terms of the agreement, Disguise will design, market, manufacture, and distribute a unique range of costumes and accessories inspired by Hormel Foods iconic brands. The new product line is scheduled to launch in 2026, with a first-to-market debut at Target stores across the United States. An expanded collection of seasonal-themed costumes and accessories will subsequently be available in the U.S., Canada, the U.K., the European Union, Mexico, Australia, and other global markets in 2027.
“We’re always looking for unexpected and playful ways to connect with fans,” said Tara Cortner, President and General Manager for Disguise. “Partnering with Hormel Foods allows us to tap into the cultural love for these nostalgic, household-favorite brands in a completely new format. We anticipate the playful humor of these costumes will appeal to tweens and teens, helping overcome their usual reluctance to dress up and making Halloween more fun for all ages.”
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2026 JAKKS Pacific, Inc. All rights reserved
About Disguise Inc.
Since 1987, Disguise Inc. has been a global leader in the dress-up and costume industry, known for creating innovative, trend-setting costumes and accessories. Headquartered near San Diego, Disguise designs and manufactures millions of costumes annually, delivering joy and unforgettable memories to kids and adults alike. Disguise partners with many of the world’s most popular licensed brands and also offers an array of original, proprietary designs. Its products are distributed through major retailers, specialty shops, party stores, and seasonal pop-ups around the globe. To explore Disguise’s extensive licensed costume collection, visit www.disguise.com, and follow along on Instagram @disguise.costumes, X (formerly Twitter) @DisguiseInc, and Facebook Disguise Costumes.
About Hormel Foods
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over
MEDIA CONTACT:
PR@Disguise.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/14a47ab7-b2e3-40c5-a373-a1b683a4ec02
