Disguise Cooks Up Costume Fun With Hormel Foods SPAM®, SKIPPY® & CORN NUTS® Brands

Disguise (NASDAQ: JAKK) announced a licensing partnership with Hormel Foods to create officially licensed costumes and accessories featuring SPAM®, SKIPPY® and CORN NUTS® brands.

Rhea-AI Summary

Disguise (NASDAQ: JAKK) announced a licensing partnership with Hormel Foods to create officially licensed costumes and accessories featuring SPAM®, SKIPPY® and CORN NUTS® brands.

Disguise will design, market, manufacture, and distribute the line, debuting at Target stores in the U.S. in 2026, with a wider seasonal collection rolling out in the U.S., Canada, U.K., EU, Mexico, Australia and other markets in 2027.

Positive

• Official licensing agreement with Hormel Foods for SPAM®, SKIPPY® and CORN NUTS® brands
• U.S. Target first-to-market debut scheduled in 2026
• Planned global seasonal expansion to multiple markets in 2027
• Company to design, manufacture, market and distribute the product line

Negative

• None.

Argus May 7 session

+1.09% close to close Open Argus

Details

News Market Reaction – JAKK

On May 7, the day this news came out, JAKK closed 1.09% above the previous close.

Data tracked by StockTitan Argus for the May 7 session.

Key Figures

Net sales: $106.7 million Net loss: $4.3 million Operating cash flow: $21.8 million +5 more

Net sales

$106.7 million

Quarter ended March 31, 2026 (Q1 2026 10-Q)

Net loss

$4.3 million

Quarter ended March 31, 2026 (Q1 2026 10-Q)

Operating cash flow

$21.8 million

Quarter ended March 31, 2026 (Q1 2026 10-Q)

Cash and restricted cash

$64.0 million

Quarter ended March 31, 2026 (Q1 2026 10-Q)

Working capital

$111.8 million

As reported in Q1 2026 10-Q

Shelf registration size

$150,000,000

Total securities under S-3/A shelf (filed 2026-04-29)

ATM common stock capacity

$75,000,000

Common stock under At Market Issuance Sales Agreement

Quarterly dividend

$0.25 per share

Declared for payment on June 29, 2026 (8-K, 2026-05-01)

Historical Context

5 past events · Latest: Apr 30

5 events

1. Apr 30

   Q1 2026 earnings

   24h Move

   +10.6%

   Reported lower net sales and wider net loss but shares rose sharply.

2. Apr 16

   Earnings call notice

   24h Move

   -0.7%

   Announced date and access details for upcoming Q1 2026 earnings call.

3. Mar 09

   SEGA Sonic deal

   24h Move

   +1.4%

   Multi-year global partnership for Sonic the Hedgehog 4 consumer products.

4. Mar 05

   Minecraft renewal

   24h Move

   -0.4%

   Renewed multi-year global rights for Minecraft costumes and accessories.

5. Mar 04

   KODANSHA partnership

   24h Move

   +0.7%

   New global licensing deal for anime toys and collectibles, including Attack on Titan.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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POWAY, Calif., May 07, 2026 (GLOBE NEWSWIRE) -- Disguise, Inc., the leader in the global costume industry and a subsidiary of JAKKS Pacific, Inc. (NASDAQ: JAKK), is thrilled to announce a new licensing partnership with Hormel Foods. This exciting collaboration will bring beloved Hormel Foods brands—including the SPAM® brand, SKIPPY® peanut butter, the CORN NUTS® brand, and more—to life in a fresh, fun way through officially licensed costumes and accessories.

Under the terms of the agreement, Disguise will design, market, manufacture, and distribute a unique range of costumes and accessories inspired by Hormel Foods iconic brands. The new product line is scheduled to launch in 2026, with a first-to-market debut at Target stores across the United States. An expanded collection of seasonal-themed costumes and accessories will subsequently be available in the U.S., Canada, the U.K., the European Union, Mexico, Australia, and other global markets in 2027.

“We’re always looking for unexpected and playful ways to connect with fans,” said Tara Cortner, President and General Manager for Disguise. “Partnering with Hormel Foods allows us to tap into the cultural love for these nostalgic, household-favorite brands in a completely new format. We anticipate the playful humor of these costumes will appeal to tweens and teens, helping overcome their usual reluctance to dress up and making Halloween more fun for all ages.”

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
©2026 JAKKS Pacific, Inc. All rights reserved

About Disguise Inc.

Since 1987, Disguise Inc. has been a global leader in the dress-up and costume industry, known for creating innovative, trend-setting costumes and accessories. Headquartered near San Diego, Disguise designs and manufactures millions of costumes annually, delivering joy and unforgettable memories to kids and adults alike. Disguise partners with many of the world’s most popular licensed brands and also offers an array of original, proprietary designs. Its products are distributed through major retailers, specialty shops, party stores, and seasonal pop-ups around the globe. To explore Disguise’s extensive licensed costume collection, visit www.disguise.com, and follow along on Instagram @disguise.costumes, X (formerly Twitter) @DisguiseInc, and Facebook Disguise Costumes.

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The Company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report and one of America’s most responsible companies by Newsweek, was recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information, visit hormelfoods.com.

MEDIA CONTACT:
PR@Disguise.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/14a47ab7-b2e3-40c5-a373-a1b683a4ec02

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Disguise (JAKK) announce about the Hormel Foods licensing deal?

Disguise announced a licensing partnership to create costumes using SPAM®, SKIPPY®, and CORN NUTS® brands. According to the company, Disguise will design, market, manufacture, and distribute the new product line.

When will the Disguise x Hormel Foods costumes launch in Target and other markets?

The product line will debut at Target stores in the U.S. in 2026. According to the company, an expanded seasonal collection will roll out across the U.S., Canada, U.K., EU, Mexico, Australia and other markets in 2027.

Will Disguise manufacture and distribute the Hormel-branded costumes for JAKK?

Yes. According to the company, Disguise will handle design, marketing, manufacturing, and distribution of the Hormel-branded costumes and accessories under the licensing agreement.

Which Hormel Foods brands are included in the Disguise licensing partnership with JAKK?

The partnership includes SPAM®, SKIPPY® peanut butter, and CORN NUTS® brands among others. According to the company, these brands will be adapted into officially licensed costumes and accessories.

Who is the target audience for the Disguise and Hormel Foods costume collection (JAKK)?

Disguise expects the costumes to appeal to tweens and teens and to encourage dressing up. According to the company, the designs aim to tap into nostalgia and playful humor to broaden costume participation.