Disguise Renews Global Rights to Minecraft Costumes
Disguise (NASDAQ: JAKK) renewed a multi-year global licensing agreement to design, develop and distribute Minecraft costumes and accessories worldwide.
Rhea-AI Summary
Disguise (NASDAQ: JAKK) renewed a multi-year global licensing agreement to design, develop and distribute Minecraft costumes and accessories worldwide.
The renewal follows strong 2025 growth driven by A Minecraft Movie and supports ongoing product rollouts ahead of a second film slated for release in 2027.
Positive
- Multi-year renewal of global Minecraft licensing agreement
- Minecraft delivered exceptional growth in 2025 following the film
- Continued global distribution of costumes and accessories
- Official second film slated for 2027, sustaining franchise demand
Negative
- None.
Details
News Market Reaction – JAKK
On Mar 5, the day this news came out, JAKK closed 0.43% below the previous close.
Data tracked by StockTitan Argus for the Mar 5 session.
Key Figures
- Strong growth year
- 2025
- Year in which Minecraft delivered exceptional growth for Disguise
- First Minecraft movie
- April 2025
- Release timing of A Minecraft Movie that boosted costume demand
- Second Minecraft movie
- 2027
- Planned release year for the next A Minecraft Movie installment
Historical Context
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New Ironmouse merchandise deal across figures, plush, tech and cosplay.
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Extended Aniplex partnership to expand Demon Slayer toys and collectibles.
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New Naruto toy and costume agreement with VIZ Media for 2027 debut.
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Crunchyroll partnership covering multiple anime properties and collectibles.
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hololive merchandise line deal targeting North American fans and events.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
POWAY, Calif., March 05, 2026 (GLOBE NEWSWIRE) -- Disguise, Inc., the top licensed costume manufacturer and global costume division of leading toy and consumer products company JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced a multi-year renewal of its global licensing agreement for Minecraft costumes and costume accessories. The extension reinforces the company’s long-standing partnership with one of the most influential gaming brands in the world and solidifies Minecraft’s position as a top-performing license within Disguise’s portfolio.
Minecraft continues to be a powerhouse for Disguise, delivering exceptional growth in 2025 following the successful release of A Minecraft Movie in April. The film’s global impact fueled heightened fan engagement and demand for authentic character costumes, further elevating the brand across retail channels worldwide.
Tara Cortner, President and GM of Disguise, said, “Minecraft continues to be a cornerstone of our overall success. Our long-term partnership with Minecraft has allowed us to bring its world to life through costumes that resonate with fans of all ages. The excitement around A Minecraft Movie last year took that connection to an entirely new level and we look forward to several more years of delivering high quality costumes to support this amazing brand as well as a new movie to come in 2027.”
The momentum behind the franchise is expected to continue rising. Earlier this year, the official A Minecraft Movie Instagram account confirmed that a second film is currently in development and slated for release in 2027, signaling sustained demand and long-term opportunities for franchise expansion. With the renewed agreement, Disguise will continue to design, develop, and distribute innovative Minecraft costumes and accessories globally, delivering products that capture the creativity, adventure, and imagination that define the beloved franchise.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include Disguise®, Fly Wheels®, Charming™, Kidtopia™, Moose Mountain®, Maui®, ReDo® Skateboard Co., Sky Ball®, and Xtreme Power Dozer® as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through their products and charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys), YouTube (@JAKKSPacific), Facebook (@jakkspacific.toys) and LinkedIn (JAKKS Pacific).
©2026 JAKKS Pacific, Inc. All rights reserved
About Disguise Inc.
Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the world’s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive licensed dress up collection, please visit www.disguise.com and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).
MEDIA CONTACT:
PR@Disguise.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7be86598-8ade-4b14-bd2f-567ad04296aa
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