JAKKS Pacific Announces Toy Line for DC x Sonic the Hedgehog Crossover Event Hitting Shelves Fall 2025
JAKKS Pacific (NASDAQ: JAKK) has announced a new licensing partnership to produce toys for the DC x Sonic the Hedgehog crossover event. The toy line, launching in Fall 2025, will feature characters from both franchises, including Sonic, Shadow, Tails, and DC's Justice League members Superman, Batman, and Wonder Woman.
The collection will include articulated action figures, vehicles, and plush items. This launch follows the March 2025 kickoff of a five-issue comic book series, written by Ian Flynn and illustrated by Adam Bryce Thomas, where the Justice League and Team Sonic unite to battle Darkseid across dimensions.
JAKKS Pacific (NASDAQ: JAKK) ha annunciato una nuova partnership per la licenza che prevede la produzione di giocattoli per l'evento crossover DC x Sonic the Hedgehog. La linea di giocattoli, in uscita nell'autunno 2025, presenterà personaggi di entrambi i franchise, tra cui Sonic, Shadow, Tails e i membri della Justice League di DC come Superman, Batman e Wonder Woman.
La collezione comprenderà action figure articolate, veicoli e peluche. Questo lancio segue l'inizio a marzo 2025 di una serie a fumetti di cinque numeri, scritta da Ian Flynn e illustrata da Adam Bryce Thomas, in cui la Justice League e il Team Sonic si uniscono per combattere Darkseid attraverso le dimensioni.
JAKKS Pacific (NASDAQ: JAKK) ha anunciado una nueva alianza de licencias para producir juguetes para el evento crossover DC x Sonic the Hedgehog. La línea de juguetes, que se lanzará en el otoño de 2025, contará con personajes de ambas franquicias, incluyendo a Sonic, Shadow, Tails y los miembros de la Liga de la Justicia de DC: Superman, Batman y Wonder Woman.
La colección incluirá figuras de acción articuladas, vehículos y peluches. Este lanzamiento sigue al inicio en marzo de 2025 de una serie de cómics de cinco números, escrita por Ian Flynn e ilustrada por Adam Bryce Thomas, donde la Liga de la Justicia y el Equipo Sonic se unen para enfrentar a Darkseid a través de dimensiones.
JAKKS Pacific (NASDAQ: JAKK)가 DC x Sonic the Hedgehog 크로스오버 이벤트를 위한 장난감 제작 라이선스 파트너십을 발표했습니다. 2025년 가을에 출시될 이 장난감 라인에는 소닉, 섀도우, 테일즈와 DC의 저스티스 리그 멤버인 슈퍼맨, 배트맨, 원더우먼 등 양쪽 프랜차이즈의 캐릭터들이 포함됩니다.
컬렉션에는 관절이 움직이는 액션 피규어, 차량, 봉제 인형이 포함될 예정입니다. 이번 출시 이전인 2025년 3월에는 이안 플린이 글을 쓰고 아담 브라이스 토마스가 그림을 그린 5부작 만화 시리즈가 시작되었으며, 저스티스 리그와 소닉 팀이 차원을 넘나들며 다크사이드와 맞서는 이야기를 담고 있습니다.
JAKKS Pacific (NASDAQ : JAKK) a annoncé un nouveau partenariat de licence pour produire des jouets pour l'événement crossover DC x Sonic the Hedgehog. La gamme de jouets, prévue pour l'automne 2025, présentera des personnages des deux franchises, notamment Sonic, Shadow, Tails ainsi que les membres de la Justice League de DC : Superman, Batman et Wonder Woman.
La collection comprendra des figurines articulées, des véhicules et des peluches. Ce lancement fait suite au début, en mars 2025, d'une série de bandes dessinées en cinq numéros, écrite par Ian Flynn et illustrée par Adam Bryce Thomas, où la Justice League et l'équipe Sonic s'unissent pour combattre Darkseid à travers les dimensions.
JAKKS Pacific (NASDAQ: JAKK) hat eine neue Lizenzpartnerschaft angekündigt, um Spielzeug für das DC x Sonic the Hedgehog Crossover-Event herzustellen. Die Spielzeuglinie, die im Herbst 2025 auf den Markt kommt, wird Charaktere beider Franchises enthalten, darunter Sonic, Shadow, Tails sowie DCs Justice League-Mitglieder Superman, Batman und Wonder Woman.
Die Kollektion umfasst bewegliche Actionfiguren, Fahrzeuge und Plüschartikel. Dieser Start folgt auf den Beginn einer fünfteiligen Comicserie im März 2025, geschrieben von Ian Flynn und illustriert von Adam Bryce Thomas, in der die Justice League und Team Sonic sich zusammenschließen, um Darkseid über Dimensionen hinweg zu bekämpfen.
- New licensing partnership with major entertainment brands (SEGA and Warner Bros. Discovery)
- Builds on JAKKS' existing successful relationship with the Sonic brand
- Multi-platform product launch aligned with comic book series release
- None.
Insights
JAKKS secures dual-franchise license combining Sonic and DC properties, expanding their portfolio with Fall 2025 product launch.
This licensing agreement for the DC x Sonic crossover represents JAKKS Pacific's continuing strategy of securing recognizable entertainment properties. The company will produce action figures, vehicles, and plush toys featuring characters from both franchises, creating multiple product categories and price points. The Fall 2025 release timing strategically positions these products for the holiday shopping season when toy sales typically peak.
This announcement builds upon JAKKS' existing relationship with SEGA for Sonic merchandise, adding Warner Bros. Discovery's DC characters to the mix. Crossover products typically generate enhanced consumer interest by appealing to multiple fan bases simultaneously, potentially widening the addressable market beyond standalone franchise products.
The toy line benefits from the narrative foundation established through the DC Comics five-issue series launching March 2025, creating built-in storytelling for product design and marketing materials. The comic series runs through July 2025, with toys following several months later, demonstrating coordinated merchandising planning.
While no financial projections are provided, licensed products typically command premium pricing over generic alternatives, though profitability depends on undisclosed royalty rates and sales performance. This partnership reflects JAKKS' ongoing emphasis on secured licenses as a core business strategy in the competitive toy marketplace.
Strategic crossover combines complementary gaming and superhero franchises, leveraging existing comic storyline with multi-category product approach.
This partnership exemplifies strategic IP synergy by combining Sonic's gaming audience with DC's superhero fanbase. The crossover leverages complementary brand attributes—Sonic's speed and energy with DC's heroic themes—creating natural product integration opportunities while maintaining both brands' core identities.
The partnership's structure follows proven licensing best practices by establishing the narrative foundation first through comics (March-July 2025) before extending into consumer products. This approach builds anticipation and storytelling framework before product launch, typically resulting in stronger consumer engagement compared to merchandise without narrative context.
JAKKS benefits from what appears to be comprehensive category rights across figures, vehicles, and plush, allowing for cohesive product development rather than fragmented licensing across multiple toy companies. The "historic entertainment crossover" framing positions the line as a collectible opportunity for fans of both franchises.
Multi-platform licensing programs typically generate stronger consumer recognition than single-medium releases. The comic series featuring writer Ian Flynn (already known to Sonic fans) provides character integration already resonating with core audiences before toys arrive in market.
The partnership demonstrates JAKKS' ability to secure competitive licenses in the character-based toy segment, where such arrangements often determine market position relative to larger competitors like Mattel and Hasbro.
SANTA MONICA, Calif., May 05, 2025 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK), a leading designer and marketer of toys and consumer products, is thrilled to announce its latest licensing partnership that brings together the iconic Sonic the Hedgehog™ and DC’s Justice League. In collaboration with SEGA of America and Warner Bros. Discovery Global Consumer Products, JAKKS Pacific will produce an all-new toy line inspired by the DC x Sonic the Hedgehog crossover event.
The toy line will feature fan-favorite characters from both franchises, including Sonic, Shadow, Tails, alongside members of DC’s Justice League including Superman, Batman, and Wonder Woman, reimagined in bold, action-packed crossover designs. From articulated action figures to vehicles and plush, this dynamic collection will celebrate the heroic energy and visual excitement of both brands.
"JAKKS is honored to be at the forefront of producing toys for this historic entertainment crossover," said Kevin Feely, Vice President of Marketing at JAKKS Pacific. "The fusion of Sonic’s speed and style with DC’s legendary Super Heroes allows us to create products that are innovative, collectible, and incredibly fun for audiences of all ages. Sonic and DC fans are in for something truly special!"
The DC x Sonic the Hedgehog toy line will debut this fall with products set to hit shelves and online retailers in Fall 2025. This latest launch builds on JAKKS Pacific’s continued success with the Sonic brand and represents a new milestone in the company’s commitment to delivering top-tier, story-driven toy experiences.
DC x Sonic the Hedgehog, a multi-platform release and crossover partnership, officially kicked off March 2025 when DC Comics launched the eponymous, five-issue comic book series. The storyline features DC’s Justice League and Team Sonic teaming up after DC Super-Villain, Darkseid, crosses dimensions to invade the world of Sonic the Hedgehog. Written by Ian Flynn (writer of “Sonic the Hedgehog” comic book series) with art by Adam Bryce Thomas, the series publishes monthly through July 2025.
For more information, sneak peeks, and product updates, visit www.jakks.com or follow @JAKKSToys on social media.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans®, Disguise®, Fly Wheels®, JAKKS Wild Games®, Moose Mountain®, Maui®, Perfectly Cute®, ReDo® Skateboard Co., Sky Ball®, SportsZone™, Xtreme Power Dozer®, WeeeDo®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys) and Facebook (@jakkspacific.toys).
©2025 JAKKS Pacific, Inc. All rights reserved
About SEGA of America, Inc.:
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative experiences for console, PC, mobile and other emerging platforms. SEGA is the first publisher to rank #1 three separate times (2016, 2020, and 2024) in Metacritic’s Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Total War™, Like a Dragon™, Football Manager™, Virtua Fighter™, and Crazy Taxi™, along with Atlus' Persona™ series and the critically acclaimed new IP, Metaphor: ReFantazio™. The company is also expanding its transmedia strategy, with numerous film and TV projects underway across multiple franchises. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.
©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA and SONIC THE HEDGEHOG are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.
ABOUT WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
DC and all related characters and elements © & ™ DC and Warner Bros. Entertainment Inc.
Media Contacts:
Jessica Kavanaugh
JAKKS Pacific, Inc.
PublicRelations@JAKKS.net
Thalia Piedra
SEGA of America, Inc.
thalia.piedra@segaamerica.com
Mario-Jose Gonzalez
Warner Bros. Discovery
mario-jose.gonzalez@wbd.com
Clark Bull
Warner Bros. Discovery
clark.bull@dc.com
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