Jewett Cameron Launches In-Store Fence Product Displays

Rhea-AI Summary

Jewett-Cameron Trading Company (NASDAQ: JCTCF) has successfully launched in-store merchandiser displays for their integrated steel framework for wood fences in major home improvement retailers. The displays, initially trialed in Southern California, have shown significant success, with Lifetime Steel Post® product sales outperforming year-over-year in participating stores. The company plans to expand into more regions during their first quarter starting September 1, 2024.

The new merchandisers strategically place Jewett Cameron's Adjust-A-Gate® and Lifetime Steel Post® products in the lumber aisle, allowing customers to access all necessary steel components for gate and wood fence construction in one location. This innovative approach has garnered positive responses from regional merchant managers, leading to increased demand for merchandiser installations across various regions.

Positive

• Successful launch of in-store merchandiser displays in major home improvement retailers
• Lifetime Steel Post® product sales outperformed year-over-year in stores with new displays
• Expansion plans for merchandiser installations in additional regions
• Strategic placement of products in lumber aisle increasing convenience for customers
• Positive response from regional merchant managers leading to increased demand for displays

Negative

• None.

Insights

Retail Marketing Analyst

The launch of in-store merchandiser displays for Jewett Cameron's integrated steel framework for wood fences is a strategic move with positive implications. The successful trial and rapid expansion indicate strong retailer acceptance and consumer interest. This point-of-sale innovation addresses a key challenge in the home improvement sector: bridging the gap between related products typically separated in stores.

The outperformance of Lifetime Steel Post® sales in stores with these displays suggests a significant boost in product visibility and consumer engagement. This could lead to increased revenue and market share in the competitive fencing industry. The demand-driven expansion to other regions is particularly promising, indicating potential for sustained growth and wider market penetration.

However, investors should monitor the costs associated with this rollout and its impact on margins. The true test will be in the long-term sales performance and whether this initiative can drive consistent growth across Jewett Cameron's product lines.

Financial Analyst

While specific financial figures are not provided, this development has positive implications for Jewett Cameron's revenue stream. The successful trial and expansion of in-store displays suggest a potential for increased sales volume, particularly for the Lifetime Steel Post® product. The strategic placement alongside wood fence materials could drive cross-selling opportunities and boost overall fence-related product sales.

Investors should look for quantitative results in upcoming financial reports, focusing on:

• Revenue growth in the fence product segment
• Changes in market share within the home improvement retail channel
• Impact on profit margins, considering potential increased costs for display production and installation

The company's ability to scale this initiative cost-effectively across regions will be important for translating increased visibility into improved financial performance. This move could potentially strengthen Jewett Cameron's competitive position in the fragmented fencing market.

NORTH PLAINS, Ore., Aug. 20, 2024 /PRNewswire/ -- Jewett-Cameron Trading Company Ltd. (NASDAQ: JCTCF) has successfully launched in-store merchandiser displays in major home improvement retailers for their integrated steel framework for wood fences.  These displays were successfully trialed during our fiscal third quarter, expanded into more stores throughout the summer, with additional regions scheduled to be added in a larger roll-out during our first quarter which begins September 1, 2024.  

In the spring of 2024, Jewett Cameron collaborated with major home center retailers to develop a merchandise display with enhanced point-of-sale messaging to be located in-aisle near wood fence materials.  The initial trial of these merchandisers in the Southern California region was so successful other stores quickly opted in. Lifetime Steel Post® product sales in participating stores with these merchandisers notably outperformed year over year.  Regional merchant managers in other areas took notice and requested merchandisers to be added to their stores.  Jewett Cameron currently has a number of other regions scheduled for merchandiser installation with additional region requests continuing to come in.

"Jewett Cameron has a history of providing innovative and high-quality fence solutions that meet the needs of both professionals and DIY enthusiasts," said Mike Siuda, Vice President of Sales and Marketing at Jewett Cameron. "The new in-store merchandisers are a testament to our commitment to customer satisfaction and product excellence. We are thrilled with the positive response and excited to continue expanding our reach." 

Jewett Cameron offers an array of innovative steel products designed to enhance wood fences and gates, including the Adjust-A-Gate® and Lifetime Steel Post®. These products are central to the Jewett Cameron Fence line and are crafted to simplify the construction of fences while ensuring durability and long-term performance. The Adjust-A-Gate® full steel frame gate has sold millions since its inception and the majority of them have been commercialized in their own custom merchandiser display.  The Lifetime Steel Post® was introduced around 7 years ago and sales growth continues year over year. Historically steel fence post products were sold alongside incompatible steel chain link fence products in a separate aisle. These new merchandisers are a notable innovation due to the strategic placement of these gate systems alongside Lifetime Steel Post® in the lumber aisle of major home centers. This placement allows both professionals and DIY enthusiasts to conveniently access all necessary steel components for gate and wood fence construction in one spot. 

About Jewett-Cameron Trading Company Ltd.

Jewett-Cameron Trading Company is a holding company that, through its subsidiaries, operates out of facilities located in North Plains, Oregon. Jewett-Cameron Company's business consists of the manufacturing and distribution of patented and patent pending specialty metal and sustainable bag products, and wholesale distribution of wood products. The Company's brands include Lucky Dog®, for pet products; Adjust-A-Gate™, Fit-Right®, Perimeter Patrol®, Infinity Euro Fence, and Lifetime Post™ for gates and fencing; MyEcoWorld® for sustainable bag products; and Early Start, Spring Gardner™, Greenline®, and Weatherguard for greenhouses.  Additional information about the Company and its products can be found the Company's website at www.jewettcameron.com.

Contact: Chad Summers, President & CEO, (503) 647-0110

View original content:https://www.prnewswire.com/news-releases/jewett-cameron-launches-in-store-fence-product-displays-302226785.html

SOURCE Jewett-Cameron Trading Company Ltd.

FAQ

What new product displays has Jewett Cameron (JCTCF) launched in 2024?

Jewett Cameron (JCTCF) has launched in-store merchandiser displays for their integrated steel framework for wood fences in major home improvement retailers.

How have Jewett Cameron's (JCTCF) Lifetime Steel Post® sales performed with the new displays?

Lifetime Steel Post® product sales in stores with the new merchandiser displays have notably outperformed year-over-year.

When is Jewett Cameron (JCTCF) planning to expand its new merchandiser displays?

Jewett Cameron (JCTCF) plans to expand its new merchandiser displays into more regions during their first quarter, which begins September 1, 2024.

What are the main products featured in Jewett Cameron's (JCTCF) new in-store displays?

The main products featured in Jewett Cameron's (JCTCF) new in-store displays are the Adjust-A-Gate® and Lifetime Steel Post®.