Jeffs’ Brands: Fort Submits Android Version of AI-Based Pest Control App to Google Play

Rhea-AI Summary

Jeffs' Brands (Nasdaq: JFBR) announced that its subsidiary, Fort Products , has submitted the Android version of its AI-powered pest control mobile application to Google Play for review. The app, which has completed development and internal testing, uses artificial intelligence to help users identify pests and recommend targeted treatments based on species, infestation severity, and user preferences.

The application includes curated product suggestions, featuring Fort's proprietary pest control solutions. Following successful internal testing across various Android devices, the app is designed for optimal usability, performance, and cross-device compatibility. This development aligns with Jeffs' Brands' strategy to expand its direct-to-consumer offerings and establish new digital channels for its owned brands.

Positive

• Development of new AI-powered digital product expanding company's technological capabilities
• Creation of new direct-to-consumer sales channel
• Potential for increased product sales through app-based recommendations

Negative

• App still pending Google Play approval with uncertain timeline
• No revenue or user adoption metrics available yet

News Market Reaction

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On the day this news was published, JFBR declined NaN%, reflecting a moderate negative market reaction.

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Tel Aviv, Israel, April 21, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announced today that its wholly-owned subsidiary, Fort Products Limited (“Fort”), has submitted the Android version of its artificial intelligence (AI)-powered pest control mobile application for review on Google Play. This follows the successful completion of the development and internal testing of the mobile app, marking a major milestone as Fort transitions from internal validation towards commercial rollout. 

The application harnesses AI to help users identify pests and recommends tailored treatments based on species, infestation severity, and user preferences. It also features curated product suggestions, including Fort’s proprietary pest control solutions.

*Fort App, screenshot

“Our goal was to create a digital solution that empowers users to take immediate, informed action when facing pest problems—and the Google Play submission moves us closer to delivering on that promise,” said Victor Hakmon, Chief Executive Officer of Jeffs’ Brands. “The app represents a powerful intersection of AI technology and our expertise in pest control products.”

Following successful internal testing across a range of Android devices, the app is designed for smooth usability, fast performance, and cross-device compatibility. It is expected to become available for download shortly after receiving Google’s approval.

Fort continues to align its technology initiatives with Jeffs’ Brands’ broader strategy to expand its direct-to-consumer offerings and build new digital channels for its owned brands.

About Jeffs’ Brands Ltd

Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the Fulfillment by Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when we discuss the successful completion of the internal testing and fine-tuning stage of the AI powered mobile app, the approval of the app by Google and its availability for use by customers on Google Play; and our strategy to expand our direct-to-consumer offerings and build new digital channels for our owned brands.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com

FAQ

What features does Fort's new AI pest control app on Android offer?

The app uses AI to identify pests, provide tailored treatment recommendations based on species and infestation severity, and offers curated product suggestions including Fort's proprietary pest control solutions.

When will Fort's pest control app be available on Google Play?

The app has been submitted for Google Play review and is expected to become available for download shortly after receiving Google's approval.

How does the new JFBR pest control app align with the company's strategy?

The app aligns with Jeffs' Brands' strategy to expand direct-to-consumer offerings and build new digital channels for its owned brands.

What testing has been completed for Fort's Android pest control application?

The app has completed development and internal testing across various Android devices, focusing on usability, performance, and cross-device compatibility.