Jeffs’ Brands: Fort Technology Launches AI-Powered Pest Control App on Android, Completing Cross-Platform Rollout
Jeffs' Brands (Nasdaq: JFBR) said its majority-owned subsidiary Fort Technology launched the AI-powered Fort pest control mobile app on Google Play on October 16, 2025, completing a cross-platform rollout after an earlier iOS debut.
The app uses artificial intelligence to identify household pests, offers customized treatment recommendations by pest type and infestation severity, and provides curated product suggestions featuring Fort’s proprietary pest control solutions to drive engagement across Fort’s product ecosystem.
Jeffs' Brands (Nasdaq: JFBR) ha dichiarato che la sua controllata in maggioranza, Fort Technology, ha lanciato l'app per la gestione dei parassiti alimentata da intelligenza artificiale su Google Play il 16 ottobre 2025, completando un rollout multipiattaforma dopo l'esordio su iOS.
L'app utilizza l'intelligenza artificiale per identificare gli insetti domestici, propone raccomandazioni di trattamento personalizzate in base al tipo di parassita e alla gravità dell'infestazione, e fornisce suggerimenti di prodotto selezionati che includono le soluzioni proprietarie di Fort per stimolare l'engagement nell'ecosistema di prodotti Fort.
Jeffs' Brands (Nasdaq: JFBR) dijo que su subsidiaria, Fort Technology, de mayoría accionaria, lanzó la aplicación móvil de control de plagas impulsada por IA en Google Play el 16 de octubre de 2025, completando un despliegue multiplataforma tras su debut anterior en iOS.
La app usa inteligencia artificial para identificar plagas domésticas, ofrece recomendaciones de tratamiento personalizadas por tipo de plaga y severidad de la infestación, y proporciona recomendaciones de productos seleccionados que presentan las soluciones propietarias de control de plagas de Fort para impulsar la interacción a través del ecosistema de productos de Fort.
Jeffs' Brands (Nasdaq: JFBR)는 Fort Technology가 다수 지분을 소유한 자회사로서 구글 플레이에서 2025년 10월 16일에 AI 기반 Fort 해충 관리 모바일 앱을 출시했다고 말했다. 이는 초기 iOS 데뷔 이후 크로스플랫폼 롤아웃을 완료한 것이다.
이 앱은 인공지능을 이용해 가정용 해충을 식별하고 해충 유형과 침해 심각도에 따라 맞춤형 치료 권장 사항을 제공하며 Fort의 독점 해충 방제 솔루션을 특징으로 하는 큐레이티드 제품 제안을 제공하여 Fort의 제품 생태계 전반에서 참여를 촉진한다.
Jeffs' Brands (Nasdaq: JFBR) a déclaré que sa filiale majoritaire Fort Technology a lancé l'application mobile de lutte antiparasitaire alimentée par l'IA sur Google Play le 16 octobre 2025, clôturant le déploiement multiplateforme après une première présentation sur iOS.
L'application utilise l'intelligence artificielle pour identifier les nuisibles domestiques, propose des recommandations de traitement personnalisées par type de nuisible et niveau d'infestation, et fournit des suggestions de produits soigneusement sélectionnés présentant les solutions de lutte antiparasitaire propriétaires de Fort afin de stimuler l'engagement à travers l'écosystème de produits Fort.
Jeffs' Brands (Nasdaq: JFBR) gab bekannt, dass ihre Mehrheits-Tochter Fort Technology die von KI angetriebene Fort-Schädlingsbekämpfungs-App auf Google Play am 16. Oktober 2025 gestartet hat und damit eine plattformübergreifende Ausrollung nach dem ersten iOS-Debüt abgeschlossen wurde.
Die App setzt künstliche Intelligenz ein, um Haushalts-Schädlinge zu identifizieren, bietet maßgeschneiderte Behandlungsempfehlungen je Schädlingsart und Infektionsschwere und liefert kuratierte Produktvorschläge mit Forts eigenständigen Schädlingsbekämpfungslösungen zur Steigerung des Engagements im Fort-Produktökosystem.
Jeffs' Brands (Nasdaq: JFBR) ذكرت أن مصنعتها التابعة ذات الحصة الغالبة Fort Technology أطلقت تطبيق Fort لمكافحة الآفات المعزز بالذكاء الاصطناعي على Google Play في 16 أكتوبر 2025، مما أكمل طرحًا عبر الأنظمة بعد ظهوره السابق على iOS.
يستخدم التطبيق الذكاء الاصطناعي للتعرف على آفات المنازل، ويقدم توصيات علاج مخصصة حسب نوع الآفة وشدة الإصابة، ويعرض اقتراحات منتجات منقحة تتضمن حلول Fort الخاصة بمكافحة الآفات لزيادة التفاعل عبر النظام البيئي لمنتجات Fort.
Jeffs' Brands (纳斯达克：JFBR) 表示其控股子公司 Fort Technology 已在 Google Play 于 2025年10月16日 启动了由 AI 支持的 Fort 疾控应用程序，完成在 iOS 首发后的跨平台推广。
该应用使用人工智能来识别家庭害虫，按害虫类型和侵扰严重程度提供定制化的治疗建议，并提供精选的产品推荐，展示 Fort 的专有害虫控制解决方案，推动 Fort 产品生态系统的参与度。
- None.
- None.
Insights
Fort completed a cross-platform rollout by launching its AI pest‑identification app on Android, expanding direct‑to‑consumer reach.
The Android release completes Fort's iOS/Android availability and formally ties its AI identification tool to Fort's product catalog, creating a direct pathway from diagnosis to recommended purchases. This mechanism can increase user engagement and conversion if users adopt the app and follow product suggestions.
Key dependencies include actual user adoption, retention, and measurable conversion into product sales; these metrics will determine commercial value. Watch initial download counts, engagement rates, and any reported adoption figures over the next
Tel Aviv, Israel, Oct. 16, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announced today that its majority-owned subsidiary, Fort Technology Inc. (“Fort”) (TSXV: FORT), has officially launched its innovative artificial intelligence (“AI”)-powered pest control mobile application, the Fort app, on the Google Play Store. Following the successful debut on the Apple App Store earlier this year, the Android launch marks the completion of Fort’s cross-platform rollout and another key step in Jeffs’ Brands’ strategy to expand its direct-to-consumer digital presence.
The Fort app for Android is available for download here.
The Fort app empowers users to easily identify household pests using AI and offers customized treatment recommendations based on pest type, infestation severity, and user preferences. The app assists users in identifying household pests using AI and delivers customized treatment solutions based on pest type and infestation severity. Additionally, the app provides curated product suggestions, featuring Fort’s proprietary pest control solutions, enhancing user experience and driving engagement across Fort’s product ecosystem.
“The official launch of the Fort app on Android represents a major milestone in our digital transformation strategy,” said Eli Zamir, hief Executive Officer of Jeffs’ Brands. “With full availability across iOS and Android, Fort is now providing accessible, effective pest control solutions that strengthen our market leadership and accelerate growth in the e-commerce space.”
The Company is excited to see initial user feedback and engagement metrics following this dual-platform release and will provide further updates on adoption trends and performance.
About Jeffs’ Brands
Jeffs’ Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands visit https://jeffsbrands.com.
About Fort Technology
Fort Technology Inc. operates a business as an established manufacturer and seller specializing in a range of amateur and professional products for the pest control and remedial repair industry.
Forward-Looking Statement Disclaimer
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe the Company’s future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, the Company is using forward-looking statements when discussing its belief that the Android launch of the Fort app marks a major milestone in Jeffs’ Brands’ strategy to expand its direct-to-consumer digital presence, the belief that the launch across both iOS and Android platforms represents a significant step forward in the Company’s mission to deliver smart, accessible, and effective pest control tools directly to consumers, and the belief that Fort’s app positions the Company at the forefront of digital transformation in the pest control market. Instead, they are based only on the Company’s current beliefs, expectations and assumptions regarding the future of the Company’s business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. The Company’s actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause the Company’s actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the Company’s ability to adapt to significant future alterations in Amazon’s policies; the Company’s ability to sell its existing products and grow the Company’s brands and product offerings; the Company’s ability to meet its expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which the Company operates; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2024, filed with the U.S. Securities and Exchange Commission (“SEC”), on March 31, 2025, and the Company’s other filings with the SEC. The Company undertakes no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Investor Relations Contact:
Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com
FAQ
What did Jeffs' Brands (JFBR) announce on October 16, 2025?
How does the Fort app help users identify pests in the Fort app (JFBR)?
Will the Fort app recommend products from Fort (Nasdaq: JFBR)?
When did Fort complete its cross-platform rollout for the Fort app (JFBR)?
Where can users download the Fort app announced by Jeffs' Brands (JFBR)?
What metrics will Jeffs' Brands (JFBR) monitor after the Fort app launch?
