AI redesigns jobs, not cuts them: JLL study reveals business leaders expect workforce growth ahead
Rhea-AI Summary
JLL (NYSE: JLL) released findings from its 2026 Future of Work Survey of over 2,200 C‑suite and corporate real estate leaders in 21 countries, conducted between January and April 2026. According to JLL, 60% of senior leaders expect workforce growth and 60% expect AI to reinvent, rather than replace, human roles. The effect is most marked among more AI‑advanced organizations, which tend to favor full‑time hiring, invest in entry‑level talent and redesign roles to be enhanced by AI.
Only 15% of respondents are in the AI optimization phase, while 46% are monitoring AI trends and 40% are analyzing impacts on their real estate function. JLL highlights skills gaps in AI and analytics (36%), technology‑related portfolio risks such as cybersecurity (47%) and AI disruption (41%), and cost pressures as major barriers. The study outlines three main response strategies: operational optimization, strategic outsourcing and capability building.
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News Market Reaction – JLL
In the Jul 14 session, JLL declined 2.35%, reflecting a moderate negative market reaction. Argus tracked a peak move of +2.1% during that session. Our momentum scanner triggered 7 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Previous AI Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Oct 28 | AI survey findings | Negative | -1.2% | Survey highlighted rapid AI uptake but low maturity and scaling challenges. |
| Aug 13 | AI product launch | Positive | +4.6% | New Prism AI capabilities added to Prism platform to enhance operations. |
| May 28 | AI product launch | Positive | +1.2% | Launch of JLL Property Assistant AI solution for property performance. |
| Nov 12 | AI platform upgrade | Positive | -2.5% | Added AI capabilities to JLL Azara for data interaction and analysis. |
| Oct 29 | AI platform launch | Positive | -0.4% | Introduced JLL Falcon AI platform and enhancements to JLL GPT assistant. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-tagged announcements have produced mixed reactions, with generally modest average moves but several positive product launches met by selling pressure.
Key Terms
cybersecurity technical
data privacy regulatory
key performance indicator (kpi) financial
ai-driven workforce automation technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Global study finds organizations further in AI adoption anticipate workforce growth, prioritize full-time roles and focus on productivity
The biennial survey, conducted from January to April 2026, offers a comprehensive snapshot of the state of work through the lens of the key priorities, challenges and strategies of over 2,200 C-suite and CRE leaders across 21 countries. The 2026 survey found that despite
An Execution Barrier
While AI is generally expected to enhance human roles according to JLL's survey, most organizations are still examining the impacts on their organization, which leaves them in early stages of adoption. A small pool of respondents (
"The public conversation around AI has been dominated by its impact on jobs and our research reveals that most companies are focused on the opportunities that come with AI," said Neil Murray, CEO of Real Estate Management Services at JLL. "Most forward-thinking leaders aren't just buying technology; they are investing in their people. They are pursuing a strategy of human-machine enhancement to create additional roles, boost productivity and drive sustainable growth."
The Capability Concern
AI is also requiring new skills and expertise from CRE teams for them to make an impact on their organizations, with skills gaps in AI, analytics and emerging technologies (
This creates a "technology dilemma" that reflects the vulnerabilities of an increasingly connected and AI-driven business environment. Organizations must invest in advanced technology to achieve productivity goals, which is seen as a core CRE key performance indicator (KPI), beyond traditional cost metrics, according to C-suite respondents (
"We are seeing a fundamental shift in what defines a high-performing company. It's no longer just about market position, size and scale – it's about becoming an AI-powered enterprise with the adaptability and organizational readiness to transform effectively amid continuous disruption," said Peter Miscovich, Global Future of Work Leader at JLL. "Leading organizations are demonstrating deeper integration between real estate, HR and technology to support their business strategies. These companies leverage data-driven AI decision intelligence to reimagine their workplaces for greater human performance and to achieve superior business outcomes. This fully integrated approach is the new blueprint for building a resilient enterprise that can thrive amid continuous disruption."
Affordability Over Aspiration
Nearly all organizations have clarified their office attendance policy and with productivity as a key priority among business leaders, there is increased importance of frontier workplace technology capabilities. Critical infrastructure such as advanced technology and AI support (
This renewed focus appears to shift the CRE function's attention away from cost optimization toward capability enablement, yet leaders simultaneously cite the costs of executing these preferences as top concerns: AI-driven workforce automation (
This contradiction reveals three strategies for reconciling transformation ambitions with cost realities:
- Operational Optimization in markets or assets facing multiple constraints that will make transformation slow and uneven regardless of aspiration. When unavoidable costs materialize—rental rate increases, energy escalation, opex/CAM increases—organizations will cut discretionary investments despite stated preferences.
- Strategic Outsourcing when organizations recognize the gap between aspirations and internal capabilities—and choose to maintain strategic control while outsourcing execution.
- Capability Building for the leading organizations that will systematically resolve constraints before pursuing transformation. These organizations invest in upskilling, build change management capability, develop measurement tools and strengthen cross-functional collaboration. They accept that some capability investment may prove misaligned with eventual enterprise strategy but create adaptive capacity for the future.
For more news, videos and research resources on JLL, please visit JLL's newsroom.
About JLL
JLL (NYSE:JLL) is a leading global commercial real estate services and investment management company with annual revenue of
Contact: Allison Olp
Phone: +1 312 228 3128
Email: Allison.Olp@jll.com

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SOURCE JLL