Jones Soda, Bethesda Softworks Launch Vault-Tec Supply Pack, Sunset Sarsaparilla 4-Pack to Help Fans Celebrate Fallout™ Day

Rhea-AI Summary

Jones Soda (NASDAQ:JSDA) and Bethesda Softworks launched limited-edition Fallout-themed packs on Oct 28, 2025, including a 12-pack Vault-Tec Supply Pack sold at select Costco locations and a 4-pack Sunset Sarsaparilla sold online.

Early demand produced rapid sellouts at many Costco clubs, a single-day online sales record for Jones tied to Bethesda's Fallout Day broadcast (Oct 23), and a promotional sweepstakes where 1 in 12 Sunset Sarsaparilla caps is a Blue Star Cap. Jones and Costco are refreshing and expanding supply across regions.

Positive

• Single-day online sales record tied to Oct 23 Fallout Day broadcast
• Vault-Tec 12-packs sold out in many locations in less than a week
• 1 in 12 Sunset Sarsaparilla caps enroll buyers in a real-world sweepstakes

Negative

• Initial demand caused regional supply strain, requiring urgent restocking
• Availability limited to select Costco clubs and online initially, risking short-term stockouts

News Market Reaction

+7.84%

1 alert

+7.84% News Effect

On the day this news was published, JSDA gained 7.84%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

SEATTLE, Oct. 28, 2025 /PRNewswire/ - Jones Soda Co. and Bethesda Softworks have teamed up again to create a pair of limited-edition collector's packs that have fans filling shopping carts in-store and online. 

Online buzz about the Fallout-Themed Vault-Tec Supply Pack began building before pallets first hit the floor at select Costco locations in the Northeast. The multi-flavored 12-packs included three game-inspired soda flavors and were bundled with the kind of Fallout™ collectibles that the franchise's fans love. Costco members flocked to participating stores, selling out most of the packs in many locations in less than a week.

Then, as fans around the world tuned in for Bethesda's Fallout Day Broadcast on Thursday, October 23, Jones unveiled 4-packs of the new soda, Sunset Sarsaparilla, bundled with a custom carrier, and four "in-universe" postcards. Fans logged in to the Jones Soda website to show their love for the franchise and the soda, setting a single day online sales record for Jones. Excitement escalated among fans with the reveal that one in 12 caps of Sunset Sarsaparilla is a "Blue Star Cap," offering entry to a real world sweepstakes which pays homage to a soda promotion in the game.

Following the overwhelmingly positive response from early purchasers and fans online, Jones Soda has worked around the clock, in partnership with Costco, to refresh supply in many clubs in the Northeast and to expand to other regions. "The enthusiasm from Fallout fans has been incredible," said Scott Harvey, CEO at Jones Soda Co. "From the start, we knew the Vault-Tec Supply Pack and custom 4-Pack were something special. Seeing the early response only reinforces why we do what we do — creating products that fans genuinely get excited about and taste great."

Designed to celebrate the world of Fallout, the Vault-Tec Supply pack and Sunset Sarsaparilla artwork draw inspiration from the franchise's iconic sodas. Highlights of the launch include:

• 4 bottles of Sunset Sarsaparilla – a new smooth, root beer-like flavor with a hint of citrus, featured in the game as "The Most Popular Beverage In the West."
• 4 bottles of Nuka-Cola Quantum – Jones' iconic Berry Lemonade soda renamed as a game favorite that "glows with adventure."
• 4 bottles of Nuka-Grape – a bold, classic Jones grape soda with branding fitted from the Fallout "Wasteland."

Collectors will also find bonus items inside the Vault-Tec Supply pack:

• A limited-edition magnetized bottle opener featuring the Jones logo and Fallout's "Vault Boy" character.
• Three collectible bottle caps inspired by in-game Sunset Sarsaparilla, Nuka-Cola Quantum and Nuka Grape designs.

About Bethesda Softworks

Bethesda Softworks LLC, part of the ZeniMax Media Inc. group of companies, is a worldwide publisher of interactive entertainment software. Titles published under the Bethesda label include such blockbuster franchises as The Elder Scrolls™, Fallout™, DOOM™, QUAKE™, Wolfenstein™, Dishonored™, The Evil Within™, Prey™, RAGE™, DEATHLOOP™, Ghostwire™: Tokyo and Starfield™. Titles are registered trademarks or trademarks of the ZeniMax group of companies in the US and other jurisdictions. All rights reserved. For more information on Bethesda Softworks's products, visit www.bethesda.net.

About Jones Soda

Jones Soda Co.^® (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones^® Soda brand. Jones' mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Washington. For more information, visit www.jonessoda.com or www.myjones.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as well as applicable securities legislation in Canada.  Forward ‐looking statements are typically identified by words such as: "believe", "expect", "anticipate", "intend", "estimate", "postulate" and similar expressions, or are those, which, by their nature, refer to future events. The Company cautions readers that any forward ‐looking statements provided by the Company are not a guarantee of future results or performance and that such forward ‐looking statements are based upon a number of estimates and assumptions of management in light of management's experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this news release, including, without limitation,  that the Company will realize the expected benefits of the divestiture of its cannabis business, and that the sale of the Company's cannabis business will enable the Company to sharpen its strategic priorities and accelerate investment in its core soda, functional beverage, and adult beverage categories.  Forward ‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward ‐looking statements.  Readers are cautioned not to place undue reliance on these forward-looking statements. For a discussion of additional risks and uncertainties, please refer to the Company's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.  The forward ‐looking statements contained in this news release are made as of the date of this news release. The Company disclaims any intention or obligation to update or revise any forward ‐ looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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SOURCE Jones Soda Co.

FAQ

What did Jones Soda (JSDA) release for Fallout Day 2025?

Jones released a Vault-Tec 12-pack at select Costco locations and a Sunset Sarsaparilla 4-pack online tied to Fallout Day (Oct 23, 2025).

When did Jones Soda (JSDA) set its single-day online sales record?

Jones set a single-day online sales record during Bethesda's Fallout Day broadcast on Oct 23, 2025.

How rare is the Blue Star Cap in Sunset Sarsaparilla (JSDA) packs?

One in 12 Sunset Sarsaparilla caps is a Blue Star Cap, which enters buyers into a real-world sweepstakes.

Are Jones Soda Fallout-themed packs available at Costco nationwide?

They launched at select Costco clubs in the Northeast with ongoing restocking and expansion to additional regions.

What flavors are included in the Fallout-themed Jones Soda packs?

Packs include 4 bottles each of Sunset Sarsaparilla (root beer-like with citrus), Nuka-Cola Quantum (berry lemonade), and Nuka Grape.