CHEEZ-IT® AND WENDY'S® STACK UP THE FLAVOR WITH LIMITED-EDITION BACONATOR® CRACKERS

Rhea-AI Summary

Cheez-It and Wendy's (WEN) have announced a groundbreaking collaboration launching the first-ever Cheez-It x Wendy's Baconator crackers nationwide in July 2025. The limited-edition snack combines Cheez-It's signature 100% real cheese crunch with Wendy's Baconator flavors, featuring Applewood smoked bacon taste. Consumers can get early access through CheezIt.com with a special bundle including a Wendy's Frosty keychain tag. The product launch includes a promotional offer of $2 off a Baconator sandwich through the Wendy's app. This partnership represents a strategic move by both brands to create an innovative snack product that brings the popular Baconator burger experience to the cracker aisle.

Positive

• Strategic brand collaboration between two well-known consumer brands
• Expansion into new product category with potential for increased market reach
• Cross-promotional marketing strategy with app integration and special bundle offers
• Leverages Wendy's popular Baconator brand for product extension

Negative

• Limited-time offering may restrict long-term revenue potential
• Success depends on consumer acceptance of flavor translation from burger to cracker

The Iconic Bold Flavors of Wendy's^® Baconator^® Meet the Cheesy Crunch of Cheez-It^® in a Crave-worthy Collab, Available Nationwide This July

CHICAGO, June 10, 2025 /PRNewswire/ -- When a snack craving hits, only an explosion of flavors can truly satisfy. That's why this summer, Cheez-It^® is teaming up with the fast-food innovators at Wendy's^® to serve up the ultimate craveable fix: the first-ever Cheez-It x Wendy's Baconator^® crackers. This limited-edition collaboration brings together the best of both worlds: mouthwatering Baconator flavor and the signature Cheez-It crunch. It's your go-to snack and your drive-thru must-have combined into an absurdly delicious bite.

"Cheez-It fans are known for their passionate love of our signature cheesy flavor, baked with 100% real cheese – and we're always looking for new ways to surprise them with bold, flavor-packed experiences," said Cara Tragseiler, Senior Brand Director for Cheez-It. "With Wendy's, we found the perfect partner to create something completely unexpected – a snack that brings the craveable flavor of the Baconator to the cracker aisle in a way only Cheez-It can."

The mouthwatering mashup combines the signature crunch and taste of Cheez-It with the layers of flavor that make Wendy's Baconator a fan-favorite. Each bite delivers the 100% real cheese taste Cheez-It is known for, amplified with savory Applewood smoked bacon flavor – bringing the full burger experience to snack time, no drive-thru required.

"This partnership with Cheez-It brings together two iconic brands for a savory, crunchy snack fans will love," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company. "We took our famous Baconator – a burger known for its irresistible, beefy, bacon-loaded flavor – and reimagined it with the unmistakable cheesy crunch of Cheez-It. The result is a one-of-a-kind bite that gives fans a fresh, new way to enjoy their Wendy's favorite anytime, anywhere."

The new Cheez-It x Wendy's Baconator Crackers will be hitting shelves nationwide this July for a limited time, but for those looking to get a first taste even sooner, the crackers will be available for purchase along with the ultimate Cheez-It x Wendy's Baconator bundle exclusively on CheezIt.com. The bundle features the craveable new crackers plus a Wendy's Frosty keychain tag. Snag it while supplies last – and get free shipping with code CHEEZBURGER. 

Fans can also scan the QR code on the back of the box for even more fun in the Wendy's app, including a Cheez-It exclusive $2 off a Baconator sandwich with purchase using the in-app offer*. 

Follow Cheez-It on Instagram, Facebook and TikTok and Wendy's on TikTok, Facebook and Instagram to keep up with all things bold, cheesy, and Baconator-worthy.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles^®, Cheez-It^®, Pop-Tarts^®, Kellogg's Rice Krispies Treats^®, RXBAR^®, Eggo^®, MorningStar Farms^®, Special K^®, Coco Pops^®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion. 

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

About Wendy's
The Wendy's Company (Nasdaq: WEN) and Wendy's^® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef**, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator^®, and the Frosty^® dessert. Wendy's supports the Dave Thomas Foundation for Adoption^®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook.

*Offer only available at participating U.S. Wendy's for a limited time.  Offer must be redeemed in the Wendy's App.  App download and account registration required.  See offer in the Wendy's App for further details.

**Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.

Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com

Weber Shandwick
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(617) 680-2937
SGiang@webershandwick.com

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SOURCE Kellanova

FAQ

When will Wendy's Baconator Cheez-It crackers be available in stores?

The limited-edition Baconator Cheez-It crackers will be available nationwide in July 2025

How can I get early access to Wendy's Baconator Cheez-It crackers?

Early access is available through CheezIt.com with a special bundle that includes a Wendy's Frosty keychain tag

What promotional offers are available with the Baconator Cheez-It launch?

Customers can get $2 off a Baconator sandwich through the Wendy's app by scanning the QR code on the back of the Cheez-It box

What flavors are included in the Wendy's Baconator Cheez-It crackers?

The crackers combine Cheez-It's 100% real cheese taste with Applewood smoked bacon flavor to recreate the Baconator taste experience

Is this the first collaboration between Wendy's and Cheez-It?

Yes, this is the first-ever collaboration between the brands creating Baconator-flavored Cheez-It crackers