CHEEZ-IT® OPENS STUDIO CHEEZ, THE ULTIMATE PARTY EXPERIENCE, SATISFYING LATE NIGHT CRAVINGS AND SPINNING CLUB HITS IN NYC

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Cheez-It (NYSE: K) opens Studio Cheez, a 21+ immersive nightclub in NYC from Oct 9–11, 2025 at 324 Grand St., East Village, open 8 p.m.–2 a.m.

The pop-up features Cheez-It–infused cocktails and mocktails (Cheez-Tini, Smoked Gouda Old Fashioned, Hot & Spicy Cheezarita, Cheezy Spritz), late-night bar bites (Cheezy Bite Flight, Buffa-loaded Cheez Dip, Cheez Dog Tower) and a first-ever Cheez-It Tap dispensing crackers. Venue highlights include the Cheez-It Grooves Room, Disco Cube, DJ booth, exclusive merch and premium VICheez table reservations.

Some merch will be sold online at cheezit.com/studiocheez, and recipes/content will be shared on Cheez-It social channels.

The brand's latest immersive experience redefines nightlife with a one-of-a-kind nightclub serving Cheez-It-infused cocktails, late night bites and crackers straight from the Cheez-It Tap

KEY POINTS:

• Cheez-It opens Studio Cheez in NYC – a Cheez-It-inspired late night club for fans 21+ built to satisfy late night cravings.
• Studio Cheez features Cheez-It-infused cocktails and mocktails like the Cheez-Tini, crave-worthy bar bites and a Cheez-It Tap dispensing crackers.
• Fans can enjoy must-see elements like the Cheez-It Grooves Room with a light-up dance floor, the Cheez-It Disco Cube and exclusive merch.
• Studio Cheez will open its doors Thursday, Oct. 9 to Saturday, Oct. 11 from 8 p.m.-2 a.m. at 324 Grand St. in the heart of New York's East Village.

CHICAGO, Oct. 9, 2025 /PRNewswire/ -- We've all been there – it's midnight, the music's popping, the dance floor's packed and just as the night hits its peak...so does the craving for something delicious. What if those late night cravings didn't end the night, but instead turned it up? Introducing Studio Cheez: a one-of-a-kind Cheez-It® nightclub experience where late night cravings don't put an end to the party — they make it even more irresistible.

Located in New York, the city that never sleeps, Cheez-It is putting a bold, 100% real spin on nightlife – bringing its signature cheezy vibe to the club scene with a fully immersive late night party made for fans 21+. Last summer's Cheez-In Diner proved fans will go to absurd lengths for their favorite snack, and this year Cheez-It is meeting them when and where cravings hit the hardest — satisfying the irresistible need for a cheesy, crunchy snack and fueling the night so the party never has to end. This experience comes on the heels of the launch of the brand's latest campaign, "Cravings Can Happen Anywhere," serving as a delicious interpretation of the fun Cheez-It fuels when fans indulge in their favorite snack, no matter where they are.

"Cheez-It fans have shown us time and again just how far they'll go to satisfy their craving for that irresistible, cheesy crunch of Cheez-It crackers. This time, we're bringing the fun straight into the heart of the action in New York City," said Cara Tragseiler, Senior Brand Director for Cheez-It. "Studio Cheez is all about taking those cravings and turning them into the highlight of the night. We can't wait for fans to experience this next takeover inspired by our beloved snack, served up in an immersive, deliciously unforgettable way."

Offering a must-see and must-taste experience for late night snackers and partygoers alike, fans can expect the cheezified club experience to hit from the moment they step in. 

LATE NIGHT SIPS AND SNACKS JUST GOT CHEEZIER
Sure to satisfy fans' cravings, the Studio Cheez menu comes complete with bold twists on classic cocktails (with select available in mocktails) and midnight eats available for purchase that are sure to keep fans dancing all night long:

• Cheez-Tini: Yes, a vodka martini infused with the taste of Cheez-It Original crackers, artfully blended with vermouth and a splash of garlic-olive juice. Garnished with Cheez-It cracker and bleu cheese-stuffed olives, this savory delight delivers an absurdly satisfying flavor perfectly crafted for those who crave indulgence with a cheesy twist.
• Smoked Gouda Old Fashioned: Bourbon, black walnut bitters infused with Cheez-It Smoked Gouda crackers and apple-vanilla syrup.
• Hot & Spicy Cheezarita: Tequila, mezcal and Cheez-It Hot & Spicy cracker-infused syrup bring the heat, while lime and pineapple juice keep it fresh. Bold, spicy and totally irresistible. Available as a mocktail.
• Cheezy Spritz: A sparkling blend of champagne, rosemary syrup infused with Cheez-It White Cheddar crackers and a splash of grapefruit juice. Available as a mocktail.
• Pickle Back-It Up: Turn up the heat and let loose with this bold and zesty duo! A shot of Cheez-It Duoz Jalapeño & Cheddar Jack cracker-infused bourbon packs a savory, spicy punch, perfectly paired with a shot of Cheez-It Jalapeño cracker-infused pickle juice for a tangy, fiery kick.
• Jiggle-It: Bust out moves like never before with shots of champagne and Cheez-It Original cracker-infused orange gelatin, cubed and served on a Cheez-It Extra Big cracker.

Pair a drink with irresistible bar bites including:

• Cheezy Bite Flight: A variety of delicious Cheez-It crackers topped with perfectly paired bites including caprese, reuben, hummus and caviar for an elevated snack.
• Buffa-loaded Cheez Dip: Take a dive into the wild side with buffalo chicken dip spiked with Cheez-It Buffalo Wing cracker seasoning, topped with a Cheez-It Hot & Spicy cracker crumble and served with Cheez-It Snap'd Extra Crunchy Sharp White Cheddar chips.
• Lil Cheez Puffs: Give into your cheezy cravings with a savory pastry baked with Cheez-It Original crackers and Cheez-It Extra Cheesy seasoning, whipped goat cheese and cranberry.
• Cheez Dog Tower: Three-tier tower with mini "grilled cheez" dogs served on a bed of crackers, fries tossed in Cheez-It Original or Hot & Spicy seasoning and dipping sauces infused with a variety of Cheez-It seasonings and topped with corresponding cracker crumbles — say less, we're there.
• Cheezy Pizza Pocket: Finish the night off with a Cheez-It shaped pizza pocket of your dreams, baked with Cheez-It Original crackers and Cheez-It Extra Cheesy seasoning, stuffed with mozzarella and marinara.
• CheezMallow Treat: The mashup you didn't know you needed: melted marshmallow over crushed Cheez-It Original crackers and Cheez-It Extra Cheesy seasoning, cut into bite-sized cubes and served on a stick.

CHEEZ-FUELED NIGHT LIFE TURNED ALL THE WAY UP
Once fans grab a Cheez-It-infused cocktail or late night bar bite, it's time to dive into the full Studio Cheez experience. Every cheez-fueled detail is designed to keep the party going – from the Cheez-It Grooves Room with a light-up dance floor pulsing beneath the iconic Cheez-It Disco Cube, to bold neon signage lighting the way as the Cheez-It DJ booth spins tracks that keep the vibes high all night long. And when cravings strike again, fans can head over to the first-ever Cheez-It Tap for a fresh pour of Cheez-It Original crackers. These absurdly satisfying elements, paired with unexpected Cheez-It surprises to keep cravings satisfied all night long, are free to visitors.

For fans looking for a premium Studio Cheez experience, VICheez tables are available for reservation at the door on a first-come first-served basis. For a true club experience, Studio Cheez also offers Poppin' Boxes service, including a choice of wine or spirit and a box of Cheez-It crackers, with the sparkler fanfare it deserves. So, step inside and experience a night out only Cheez-It can deliver, where both fans and their favorite snack are VIPs.

To commemorate their trip to the world's cheeziest nightclub, fans can snag exclusive Studio Cheez merch, from crop tops and headscarves to trendy collectibles like a Cheez-It paper fan, sunglasses and more. While some items are reserved for partygoers and only available at Studio Cheez, fans nationwide can score select merch at cheezit.com/studiocheez to get a taste of the irresistibly cheezy vibe — no club entry required.

WHERE AND WHEN TO JOIN THE PARTY
Studio Cheez will open its doors Thursday, Oct. 9 to Saturday, Oct. 11 from 8 p.m.-2 a.m. at 324 Grand St. in the heart of New York's East Village, because cravings can happen anytime, anywhere. For fans who can't make it to the party, Cheez-It is bringing the experience home, sharing must-try recipes on Instagram, TikTok and at cheezit.com so everyone can sip, savor and dance like they're at Studio Cheez.

Be sure to follow @CheezIt on social media for more details and a peek inside the latest delicious nightlife experience.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

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FAQ

When and where is Studio Cheez by Cheez-It (K) open in NYC?

Studio Cheez is open Oct 9–11, 2025, 8 p.m.–2 a.m. at 324 Grand St., East Village, New York for guests 21+.

What food and drink items will Cheez-It (K) serve at Studio Cheez?

Menu highlights include Cheez-It–infused cocktails like the Cheez-Tini, Smoked Gouda Old Fashioned, mocktails, and late-night bites such as the Cheezy Bite Flight and Buffa-loaded Cheez Dip.

Is Studio Cheez by Cheez-It (K) open to minors and do drinks have nonalcoholic options?

Studio Cheez is for guests 21+, and several cocktails are available as mocktails per the announcement.

What experiential features does Cheez-It (K) promise at Studio Cheez?

The venue includes a light-up Cheez-It Grooves Room, a Cheez-It Disco Cube, DJ booth, the first-ever Cheez-It Tap, and on-site exclusive merchandise.

Can fans buy Studio Cheez merchandise if they don't attend the NYC pop-up?

Yes; select Studio Cheez items will be sold nationwide at cheezit.com/studiocheez, while some pieces are exclusive to the event.

Where can I find recipes and behind-the-scenes content from Cheez-It (K) Studio Cheez?

Cheez-It will share recipes and event content on its Instagram, TikTok and at cheezit.com for fans who can't attend.