Eggo® Unveils Three New Protein Waffle and Pancake Flavors, Expanding Its Line with the Same Great Taste Fans Love

Rhea-AI Summary

Kellanova (NYSE:K) has expanded its Eggo® product line with three new protein-rich breakfast options: Buttermilk Vanilla Protein Waffles, Vanilla Protein Pancakes, and Blueberry Protein Pancakes. Each serving provides 20% of the daily recommended protein value, making Eggo the only leading waffle brand offering this level of protein content.

The new products, priced at $5.99 for either a 10-pack of waffles or 12-pack of pancakes, are now available nationwide. These additions complement last year's successful launch of Chocolate Chip Brownie and Strawberry Delight Protein Waffles, offering complete, high-quality protein while maintaining Eggo's signature taste.

Positive

• First major waffle brand to offer 20% daily value of protein per serving
• Product line expansion with three new protein-rich varieties
• Contains complete, high-quality protein with all essential amino acids
• Competitive pricing at $5.99 for multi-pack servings

Negative

• Higher price point compared to regular Eggo products
• Limited initial flavor variety in protein line

The only leading waffle brand with 20% of your daily value of protein, Eggo® fuels mornings with the taste everyone agrees on

The First Bite:

• Eggo expands its protein lineup with three new flavors: Buttermilk Vanilla Protein Waffles, Vanilla Protein Pancakes and Blueberry Protein Pancakes – giving fans a wholesome, tasty way to fuel their mornings with 20% of the recommended daily value of protein in every serving.
• Fuel your morning without sacrificing great taste. Eggo Protein Waffles are crispy on the outside and fluffy on the inside, while Eggo Protein Pancakes are golden, fluffy and delicious. Both offer complete, high-quality protein in every bite, delivering the same great Eggo taste you know and love.
• Available now nationwide for a suggested retail price of $5.99 (10-pack of waffles, 12-pack of pancakes). Eggo is bringing a protein-packed upgrade to the breakfast table.

CHICAGO, Aug. 27, 2025 /PRNewswire/ -- Protein never tasted this good. Eggo^® is changing the breakfast game with an expanded lineup of protein waffles and pancakes that deliver the same delicious taste you know and love in every fluffy bite. As the only leading waffle brand with 20% of your recommended daily value of protein in every serving, Eggo proves you don't have to sacrifice taste to fuel your morning.

Building on last year's popular debut of Chocolate Chip Brownie and Strawberry Delight Protein Waffles, Eggo is introducing three new crave-worthy flavors that bring more variety to the breakfast table. These new additions offer the tastiest way yet to get the protein your family needs.

Meet Your New Morning Staples:

• Buttermilk Vanilla Protein Waffles: Crispy on the outside and fluffy on the inside, these waffles deliver cozy buttermilk flavor with a touch of vanilla – an everyday favorite that parents can feel good about serving.
• Vanilla Protein Pancakes: These pancakes bring smooth vanilla flavor in every fluffy bite. The perfect way to fuel teens with the taste they crave.
• Blueberry Protein Pancakes: Bursting with juicy blueberry flavor, these pancakes turn a breakfast classic into the protein choice everyone agrees on.

"When getting the protein you need feels impossible, Eggo makes it irresistible," said Alicia Mosley, Vice President of Marketing, Frozen Foods at Kellanova. "We've focused on keeping taste first while delivering an excellent source of complete protein in every bite. Families are surprised that protein-packed waffles and pancakes can taste this good – but Eggo proves you can fuel your morning without giving up the taste everyone loves."

Eggo Protein Waffles and Pancakes deliver an excellent source of high-quality, complete protein, meaning they contain all the essential amino acids your body needs. In a category where many options are only a "good" source of protein, Eggo delivers more – without ever compromising on taste. These protein-packed waffles are delicious straight from the toaster or topped with syrup and fresh fruit. The pancakes deliver protein in every golden, fluffy bite and can be heated quickly in the microwave to fuel busy mornings with great taste.

The new Eggo Protein Waffles and Pancakes are available now at retailers nationwide for a suggested retail price of $5.99 for a 10-pack of waffles or a 12-pack of pancakes.

For all the latest Eggo news, check us out on TikTok, Instagram, Facebook or visit leggowitheggo.com.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles^®, Cheez-It^®, Pop-Tarts^®, Kellogg's Rice Krispies Treats^®, RXBAR^®, Eggo^®, MorningStar Farms^®, Special K^®, Coco Pops^®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

Kellanova's Media Hotline
(269) 961-3799
media.hotline@kellanova.com

Weber Shandwick
Lisa VanCleave
(309) 582-6709
lhvancleave@webershandwick.com

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SOURCE Kellanova

FAQ

What are the new Eggo protein waffle and pancake flavors from Kellanova (NYSE:K)?

The new flavors are Buttermilk Vanilla Protein Waffles, Vanilla Protein Pancakes, and Blueberry Protein Pancakes.

How much protein do the new Eggo protein waffles and pancakes contain?

Each serving contains 20% of the daily recommended value of protein, making Eggo the only leading waffle brand with this protein content.

What is the price of Kellanova's new Eggo protein waffles and pancakes?

The products are available for a suggested retail price of $5.99 for either a 10-pack of waffles or a 12-pack of pancakes.

Where can consumers buy the new Eggo protein products?

The new Eggo Protein Waffles and Pancakes are available now at retailers nationwide.

What type of protein is used in the new Eggo products?

The products contain complete, high-quality protein with all essential amino acids your body needs.