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Instacart customers! You can help Kellogg give back this December

Kellogg Company partners with Instacart to donate meals this holiday season.

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Kellogg Company partners with Instacart to donate meals this holiday season. From December 4 to December 18, for every Instacart purchase over $25 of Kellogg's products, 10 meals (up to 400,000 meals) will be donated to No Kid Hungry. Participating brands include Eggo, Pringles, and Rice Krispies. This initiative aligns with Kellogg's commitment to 'Better Days,' aiming to help 375 million people by 2030, particularly addressing food insecurity worsened by COVID-19.

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Positive

  • Partnership with Instacart enhances brand visibility and sales potential during the holiday season.
  • Donation of up to 400,000 meals strengthens corporate social responsibility and community engagement.

Negative

  • None.
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BATTLE CREEK, Mich., Dec. 9, 2020 /PRNewswire/ -- The holiday season is upon us. A time to spread goodwill and cheer. TJ Hanel, Kellogg Company Senior Manager of e-Commerce, shares how Kellogg is providing an easy way for people to do just that this December with our friends at Instacart.

From December 4 through December 18, we will donate 10 meals (up to 400,000 meals) to No Kid Hungry for every Instacart purchase nationwide containing $25 or more of Kellogg's products. Participating brands include Eggo®, Club® crackers, Pringles®, MorningStar Farms® and Rice Krispies®, among others.

Social K – Kellogg Company Blog
By TJ Hanel
Senior Manager, e-Commerce

Instacart is a same-day grocery delivery and pickup service across the US and Canada that allows customers to order groceries from participating retailers, with a shopper doing the actual shopping. 

The partnership with Instacart is one more way we're working to create Better Days for 3 billion people by the end of 2030. This includes a commitment to feeding 375 people in need during that same timeframe.

Your matched gift will help No Kid Hungry – a long-time partner to Kellogg – fulfill their mission of ensuring kids have access to the meals they need to succeed. This is more important than ever, as COVID-19 has closed schools on and off nationwide, and millions of children may be losing access the school meals they depend on every day.

So, toss in a couple extra of your favorite Kellogg's products on your next Instacart order and know that you've done your part to help kids who need it most.

Happy Holidays!

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/instacart-customers-you-can-help-kellogg-give-back-this-december-301189798.html

SOURCE Kellogg Company

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What is Kellogg's partnership with Instacart?

Kellogg partners with Instacart to donate meals during the holiday season, providing 10 meals to No Kid Hungry for every $25 purchase of Kellogg products from December 4 to December 18.

How many meals is Kellogg donating through Instacart?

Kellogg will donate up to 400,000 meals to No Kid Hungry through their partnership with Instacart.

What brands are participating in Kellogg's donation program?

Participating brands include Eggo, Club crackers, Pringles, MorningStar Farms, and Rice Krispies.

How does Kellogg's initiative support food insecurity?

The initiative aims to address food insecurity, particularly for children affected by school closures due to COVID-19.

What is Kellogg's long-term commitment regarding community support?

Kellogg aims to create Better Days for 3 billion people by 2030, which includes a commitment to feeding 375 million people in need.

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