Kellogg Company, retailer Meijer invest to help build a strong pipeline of younger farmers in the Midwest

Kellogg Company (NYSE: K) and Meijer have partnered with The National Young Farmers Coalition to support the next generation of farmers through funding and advocacy efforts.

Rhea-AI Summary

Kellogg Company (NYSE: K) and Meijer have partnered with The National Young Farmers Coalition to support the next generation of farmers through funding and advocacy efforts. Funding will cover honorariums for 12 Midwest farmers, including five from Michigan, participating in the Young Farmers Land Advocacy Fellowship as part of the One Million Acres for the Future campaign. This initiative aims to improve access to land and financing for young farmers, especially those from diverse backgrounds. The collaboration aims to shape sustainable agriculture and support local farmers, underlining Kellogg's commitment to community engagement and equitable food systems.

Positive

• Collaboration with The National Young Farmers Coalition to support young farmers.
• Funding for 12 Midwest farmers, enhancing advocacy efforts.
• Focus on improving land access and financing for young farmers of color.

Negative

• None.

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Companies to provide funding to National Young Farmers Coalition

BATTLE CREEK, Mich., Feb. 21, 2023 /PRNewswire/ -- Kellogg Company and Meijer are proud to announce a partnership with The National Young Farmers Coalition. The average age of the American farmer is 60-years old, and many are nearing retirement. Many young farmers do not come from farming families, which means they do not automatically transition to farmland that is turnkey and ready for them. It has been increasingly difficult for young farmers to buy land and create successful farms.

The National Young Farmers Coalition (Young Farmers) works to shift power to and equitably resource the next generation of working farmers, particularly farmers of color, by uplifting their stories and needs into policy.

Funding from Kellogg and Meijer will help cover honorariums for 12 Midwest farmers, including five from Michigan, who participate in Young Farmers Land Advocacy Fellowship as part of their 2023 Farm Bill platform called the One Million Acres for the Future campaign. This funding will support farmers in the fellowship to advocate for themselves in Washington, D.C., by providing travel for them to participate in regional gatherings.

Funds will also underwrite the creation of online and in-store consumer communications that share the partnership between Kellogg, Meijer and The National Young Farmers Coalition.

"Kellogg's™ Better Days is our promise to advance sustainable and equitable access to food, creating better days for 3 billion people by the end of 2030," says Amy Davis, VP, Sales Accounts, Kellogg Company. "By investing in young farmer leaders and supporting their advocacy, Kellogg and Meijer can help shape the future of farming in the Midwest for generations to come. As two Michigan based companies, this is particularly important, as Michigan is the second most agriculturally diverse state in the country."

"Meijer has a longstanding commitment to our local growers, many of which we've worked with for decades," said Don Sanderson, Meijer Chief Merchandising & Marketing Officer. "But with any good business, it's vital to create pathways for the next generation. This partnership with The National Young Farmers Coalition will help young farmers, especially young farmers of color, while ensuring a strong supply chain in the future."

According to Young Farmers, the biggest challenge young farmers face is access to land – particularly if they do not come from farming families. Improving access to financing for young farmers of color is also a problem that Young Farmers seeks to address through their advocacy and work with the United States Department of Agriculture (USDA).

Since 2019, Kellogg Company and Meijer have collaborated to support Midwest farmers. This investment builds upon the collaboration to help shape the future of farming for generations to come.

"We greatly appreciate the support from Kellogg and Meijer," says Payge Lindow, Michigan Organizer for Young Farmers. "Uplifting farmer voices into policy advocacy while building a strong community of young farmers to support one another along the way is crucial as farming transitions into the hands of these young farmers."

About Kellogg Company 
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles^®, Cheez-It^®, Special K^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Eggo^®, Mini-Wheats^®, Kashi^®, RXBAR^®, MorningStar Farms^® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's^™ Better Days Promise ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 262 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

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SOURCE Kellogg Company

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Kellogg's partnership with Meijer about?

Kellogg's partnership with Meijer aims to support young farmers through funding and advocacy with The National Young Farmers Coalition.

How will the funding from Kellogg and Meijer be used?

The funding will cover honorariums for 12 farmers and support their travel for advocacy efforts in Washington, D.C.

What challenges do young farmers face according to Kellogg's press release?

Young farmers face challenges like access to land and financing, especially those who do not come from farming families.

What is the 'One Million Acres for the Future' campaign?

The campaign aims to advocate for young farmers by addressing land access and resources for sustainable farming.

When was this partnership announced?

The partnership was announced on February 21, 2023.