Love At First Bite: Cheez-It® Introduces 'Loaded Popcorn' Packed With 100% Real Cheese Flavor For A Limited Time
02/24/2021 - 08:00 AM
BATTLE CREEK, Mich. , Feb. 24, 2021 /PRNewswire/ -- There is no doubt that popcorn is the quintessential movie snack. But what about those cheesy cinema and rom-com fans looking for a cheesier snack to match? Meet Cheez-It ® Loaded Popcorn – popcorn so packed with the distinctive taste of 100% real cheese, it might just be "the one."
Whether you're a hopeless romantic who just can't get enough cheese when it comes to your movie nights, or you prefer to keep the cheese to your snacks, we've got your perfect match: Cheez-It Loaded Popcorn, made with 100% real cheese. This snack perfectly complements your cheesy movie favorites and offers a new way to enjoy that Cheez-It flavor you know and love.
"Even though our Cheez-It Original crackers are a tried-and-true classic, our innovation team is always looking for new ways to bring our fans their favorite 100% real cheese flavor in different snack forms," said Jeff Delonis , Senior Director of Marketing for Cheez-It . "When it comes to popcorn, the team knew it was due for a cheesier plot twist and delivered with their newest flavor-filled creation."
Available for a limited time only, Cheez-It Loaded Popcorn brings the delicious taste of Cheez-It to the classic poppable snack. The product is available in two varieties:
Cheez-It Loaded Cheddar Popcorn : The distinctive flavor of 100% real cheese you know and love, now in the form of light and airy popcorn. What more could you want? Cheez-It Loaded White Cheddar Popcorn : Made with 100% real cheese that has been carefully aged for a smooth, creamy taste. There's no doubt this flavor will be a blockbuster hit.Who better to introduce us to the world's cheesiest popcorn than America's heartthrob and actor Jesse Metcalfe ? Metcalfe is celebrating his love of "Reel Cheez" by sharing why cheesy movies are his favorite genre and how Cheez-It Loaded Popcorn completes any movie night setup.
"There's nothing quite like the feeling you get while watching a cheesy movie," said Jesse Metcalfe . "With makeover montages, seemingly-unplanned-choreographed dance numbers and, of course, the promise of true love and a 'happily ever after,' the genre never disappoints. From pulling at my heartstrings to delighting my tastebuds, Cheez-It Loaded Popcorn is the perfect pairing for your next at-home movie screening."
Cheez-It Loaded Popcorn will be available on display at retailers nationwide for a limited time beginning February 2021 , while supplies last. Be sure to keep an eye out for a Reel Cheez Bingo game @CheezIt on Instagram , and check out @CheezIt on Twitter and Facebook.com/CheezIt .
About Kellogg Company At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles® , Cheez-It® , Special K® , Kellogg's Frosted Flakes® , Pop-Tarts® , Kellogg's Corn Flakes® , Rice Krispies® , Eggo® , Mini-Wheats ® , Kashi® , RXBAR ® , MorningStar Farms ® and more. Net sales in 2018 were approximately $13.5 billion , comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com .
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SOURCE Kellogg Company
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K Stock Data
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Breakfast Cereal Manufacturing
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Manufacturing
Tags
Consumer Non-Durables, Food: Major Diversified, Manufacturing, Breakfast Cereal Manufacturing
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United States
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Battle Creek
About K
driven by the legacy of our innovative founder, w.k. kellogg, the kellogg company is the world’s leading producer of cereal, and a leader in cookies, crackers, and savory snacks production. every day, our well-loved brands, delight families in more than 180 countries. with annual sales of more than $14 billion, our brands include cheez-it®, coco pops®, corn flakes®, eggo®, frosted flakes®, keebler®, kellogg’s®, mini-wheats®, pop-tarts®, pringles®, rice krispies®, special k®, and many more.