PRINGLES® MAKES MUSTACHES FLY TO THE SNACKING RESCUE WITH THE HELP OF ADAM BRODY, NICK OFFERMAN, JAMES HARDEN AND ANDY REID FOR ITS 2025 BIG GAME SPOT

Rhea-AI Summary

Kellanova (NYSE: K) has unveiled its 2025 Big Game advertisement campaign featuring its Pringles brand, marking its eighth consecutive Super Bowl appearance. The campaign, titled 'Call of the Mustaches,' features celebrities Adam Brody, Nick Offerman, James Harden, and Andy Reid in a creative spot showcasing flying mustaches coming to the rescue during snacking emergencies.

The 30-second commercial will air during the second quarter's end and is supported by a comprehensive marketing campaign including PR, digital, retail marketing, and social media initiatives. Additionally, Pringles announced the launch of new game day-inspired flavors: Loaded Potato Skins and 7-Layer Dip available in February, followed by Miller Lite Beer Can Chicken in May.

Positive

• Launch of three new product flavors expanding market offering
• Continued investment in high-visibility marketing through Super Bowl advertising
• Strategic partnership with prominent celebrities enhancing brand visibility

Negative

• None.

It's a bird…It's a plane...No, it's mustaches! See what happens when the most iconic mustaches go missing to solve the ultimate game day snack emergency   

CHICAGO, Feb. 3, 2025 /PRNewswire/ -- With one of the most iconic mustached mascots in the game (looking at you, Mr. P), Pringles® knows mustaches are so much more than a facial feature. They're a statement-maker – for those who have them, admire them, or just love the iconic ones on the Pringles cans. That's why for the biggest snacking and sporting occasion of the year, Pringles and its mustached mascot, Mr. P, are back, bringing together the biggest mustached celeb cast the brand has ever had to help deliver big flavor to the Big Game with its eighth consecutive campaign, "Call of the Mustaches," brought to life by FCB New York. 

"With our iconic mascot Mr. P on every can, Pringles has the strongest mustache in the snack aisle," said Sarah Reinecke, Kellanova's U.S. Vice President of Marketing, Salty Snacking. "This year, we're harnessing the power of some of the most legendary mustaches in culture to take our crisps to new heights, literally. Fans everywhere are encouraged to 'Stache Up on their favorite Pringles while watching these glorious 'staches soar on game day and beyond."

Actor Adam Brody, facial-haired legends Nick Offerman and James Harden and Big Game legend Coach Andy Reid teamed up with Pringles to take fans into a wonderfully weird world where a simple call makes mustaches take flight – delivering an unforgettable and crave-worthy experience where Pringles comes to the snacking rescue. Watch the ad HERE.

"You can set your watch to it. Every year, when people all over the country have exhausted their precious supply of game day Pringles, the mustaches heed the call of Mr. P and take flight. We at FCB were incredibly fortunate to have our cameras ready to capture that magical migration for the world to witness and delight in – and laugh at," said Michael Aimette, FCB New York's Chief Creative Officer. 

Following the unveiling of Pringles' social teaser featuring four 'stached silhouettes, fans took to social media to share their best guesses of who would star in the brand's Big Game campaign. Three of the silhouettes were revealed to be Adam Brody, Nick Offerman and James Harden in teaser videos hinting at the ad's creative direction, keeping the fourth mustached star a mystery. With the reveal of Pringles' official ad spot today, the brand surprised football fans who may recognize the fourth and final familiar face as soon-to-be 7x Big Game coach Andy Reid who is taking his team to the Big Game again this year.

The spot brings to life a fantastical world where mustaches fly to the store to pick up more Pringles for a party in need of a serious snack restock. With actor Adam Brody discovering what happens when you're craving Pringles crisps and Nick Offerman, James Harden and Andy Reid shown in their element as their 'staches are summoned to make a snacking save, "Call of the Mustaches" proves that when you bring Pringles, you're bringing more than a snack – you're making a snacking statement.

"I know there are some things that everybody wants more of, like mustaches and snacks," said Adam Brody. "It was so fun to work alongside some of the most iconic mustaches in the game – Nick, James, Andy, Mr. Potato Head and Mr. P." 

The :30 second spot will air during the end of the second quarter. Beyond the ad, Pringles will 'Stache Up on every corner of the internet with a fully integrated campaign including PR, digital, retail marketing, influence and social media, all with 'staches at the center. Pringles and the ensemble cast also worked with creators such as Wishbone Kitchen founder and private chef, Meredith Hayden and celebrity barber and entrepreneur, Victor Fontanez of @VicBlends in December, amplifying the excitement and mustached moments leading up to the Big Game.

Pringles also announced two new and one returning game day-inspired flavors hitting shelves in February and May, so fans can enjoy the flavor of game day all year long. Snackers can get their hands on new Pringles Loaded Potato Skins and the returning Pringles 7-Layer Dip at retailers nationwide beginning in late February, with new Pringles x Miller Lite Beer Can Chicken at retailers nationwide beginning in May. Visit Pringles.com to find the flavors at a store near you and keep an eye out for more flavor news from Pringles this summer. 

Nobody wants to have to run to the store in the middle of the Big Game, so be sure to 'Stache Up on your favorite Pringles crisps for your game day and beyond. Follow @Pringles, #Pringles and our cast of superstars on your favorite social media platforms to experience every mustached moment ahead of the Big Game and tune in to see the ad live on Feb. 9.

About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion. 

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at  https://www.kellanova.com.

CONTACTS:  
Kellanova Media Hotline 
(269) 961-3799 
media.hotline@kellanova.com    

Weber Shandwick  
Shae Feldman  
(312) 988-2008 
SFeldman@webershandwick.com 

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SOURCE Kellanova

FAQ

What new Pringles flavors is Kellanova (K) launching in 2025?

Kellanova is launching Loaded Potato Skins and 7-Layer Dip in February 2025, followed by Miller Lite Beer Can Chicken flavor in May 2025.

Who are the celebrities featured in Kellanova's (K) 2025 Super Bowl Pringles commercial?

The commercial features Adam Brody, Nick Offerman, James Harden, and Andy Reid in the 'Call of the Mustaches' campaign.

When will Kellanova's (K) Pringles Super Bowl 2025 commercial air?

The 30-second commercial will air during the end of the second quarter of the 2025 Super Bowl.

What is the marketing strategy for Kellanova's (K) 2025 Pringles Super Bowl campaign?

The campaign includes a comprehensive marketing approach with PR, digital marketing, retail marketing, influencer partnerships, and social media initiatives centered around the mustache theme.