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Keurig Dr Pepper Announces Secondary Offering of Common Stock by JAB

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Keurig Dr Pepper (NASDAQ: KDP) announced a significant secondary offering where JAB Holding Company will sell 73 million shares of KDP common stock, with an additional 30-day option for 10.95 million shares. Following the offering, JAB's ownership will decrease to approximately 10.7% of KDP's outstanding common stock, with remaining shares subject to a 90-day lock-up agreement.

As a result of JAB's reduced stake, three JAB-affiliated board members - Joachim Creus, Frank Engelen, and Olivier Goudet - will resign upon completion of the offering. This transaction marks KDP's evolution from a private company to a widely held public entity, now included in the S&P 500 and Nasdaq 100. J.P. Morgan is serving as the underwriter for this proposed secondary offering.

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Positive

  • Transition to widely held public company status
  • Inclusion in S&P 500 and Nasdaq 100 indices
  • Board restructuring opportunity for fresh perspective

Negative

  • Major shareholder (JAB) reducing stake significantly
  • Loss of three experienced board members
  • Potential share price pressure from large stock sale

Insights

JAB Holding Company's decision to sell 73 million shares of Keurig Dr Pepper (KDP) represents a watershed moment in KDP's corporate evolution. This secondary offering will reduce JAB's ownership stake from controlling shareholder to approximately 10.7% of outstanding shares, transforming KDP into a truly widely-held public company.

The offering's size—approximately 5.5% of KDP's outstanding shares based on current market cap—is substantial enough to potentially increase trading liquidity while creating short-term selling pressure. However, the 90-day lock-up agreement on JAB's remaining shares provides a stabilizing mechanism to prevent immediate additional dilution.

This ownership transition triggers significant governance changes with all three JAB-affiliated directors resigning upon completion. This board restructuring marks the final stage in KDP's transformation from private company to S&P 500/Nasdaq 100 public entity, likely leading to greater independence in strategic decision-making and potentially attracting institutional investors who previously had concerns about concentrated control.

For JAB, this represents portfolio rebalancing after what its CEO called "one of the largest and most successful investments in JAB's recent history." The timing suggests JAB is capitalizing on KDP's relatively stable valuation in a volatile market while retaining meaningful exposure through its remaining stake.

For KDP shareholders, this development likely signals continuity in operations under current management while creating opportunity for board refreshment with potentially more independent voices. The company's strong market position across multiple beverage categories positions it well for this transition, though investors should monitor whether strategic priorities shift following the governance changes.

KDP Board Composition to Evolve upon Completion of the Offering

BURLINGTON, Mass. and FRISCO, Texas, Feb. 26, 2025 /PRNewswire/ -- Keurig Dr Pepper (NASDAQ: KDP) (the "Company" or "KDP") announced today that a subsidiary of JAB Holding Company s.a.r.l. ("JAB") will sell an aggregate of 73,000,000 shares of KDP common stock through a proposed registered public offering. JAB has also granted the underwriter a 30-day option to purchase up to an additional 10,950,000 shares.

Following the completion of the offering, JAB will beneficially own approximately 10.7% of KDP's outstanding common stock. The remaining shares beneficially owned by JAB will be subject to a 90-day lock-up agreement with the underwriter.

In connection with the offering and in light of JAB's reduced ownership stake, Joachim Creus, Frank Engelen and Olivier Goudet, the three members of KDP's Board of Directors who are affiliated with JAB, notified KDP that they will resign from the Board, effective as of the completion of the offering.

Joachim Creus, CEO of JAB, commented, "We thank the KDP team for all their work and for delivering impressive results for our shareholders over the past decade. This investment has been one of the largest and most successful in JAB's recent history. We take immense pride in having supported the creation and growth of KDP into the leading beverage company it is today and have full confidence in the leadership and Board of KDP to continue its success."

Bob Gamgort, Executive Chairman of KDP, stated, "We have valued our partnership with JAB since their leadership role in the take-private transaction of Keurig Green Mountain in 2015. Ten years later, we are all the more confident in KDP's strong foundation and compelling future outlook as an advantaged beverage company. The transaction announced today marks an important milestone in KDP's transformation from private, to closely held, to a widely held public company, with inclusion in the S&P 500 and Nasdaq 100. We thank JAB for their vision and guidance throughout our journey and look forward to continued Board evolution and refreshment reflecting our progress as a public company."

J.P. Morgan is acting as the underwriter for the proposed secondary offering.

The offering will be made only by means of an effective registration statement and a prospectus. The Company has previously filed with the U.S. Securities and Exchange Commission (the "SEC") a registration statement (including a prospectus) on Form S-3 (File No. 333-266989) and a prospectus supplement, each dated August 19, 2022, as well as a preliminary prospectus supplement for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement, the accompanying prospectus supplements and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. The offering will be made only by means of a prospectus and a related prospectus supplement relating to the offering, copies of which may be obtained from J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, by telephone at 866-803-9204 or by email at prospectus-eq_fi@jpmchase.com. These documents can also be accessed through the SEC's website at www.sec.gov. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Investors:
Investor Relations
Keurig Dr Pepper
T: 888-340-5287 / IR@kdrp.com 

Media:
Katie Gilroy
Keurig Dr Pepper
T: 781-418-3345 / katie.gilroy@kdrp.com 

About Keurig Dr Pepper

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. With annual revenue of more than $15 billion, we hold leadership positions in beverage categories including carbonated soft drinks, coffee, tea, water, juice and mixers, and have the #1 single serve coffee brewing system in the U.S. and Canada. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and ready-to-drink coffee. Our brands include Keurig®, Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, Snapple®, 7UP®, Green Mountain Coffee Roasters®, GHOST®, Clamato®, Core Hydration® and The Original Donut Shop®. Driven by a purpose to Drink Well. Do Good., our 29,000 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities and the planet.

FORWARD-LOOKING STATEMENTS

Certain statements contained herein are "forward-looking statements" within the meaning of applicable securities laws and regulations. These forward-looking statements can generally be identified by the use of words such as "outlook," "guidance," "anticipate," "expect," "believe," "could," "estimate," "feel," "forecast," "intend," "may," "plan," "potential," "project," "should," "target," "will," "would," and similar words. Forward-looking statements by their nature address matters that are, to different degrees, uncertain. These statements are based on the current expectations of our management, are not predictions of actual performance, and actual results may differ materially.

Forward-looking statements are subject to a number of risks and uncertainties, including the factors disclosed in our Annual Report on Form 10-K, the prospectus supplements and subsequent filings with the SEC. We are under no obligation to update, modify or withdraw any forward-looking statements, except as required by applicable law.

(PRNewsfoto/Keurig Dr Pepper)

 

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SOURCE Keurig Dr Pepper

FAQ

How many shares is JAB selling in the KDP secondary offering?

JAB is selling 73 million shares with an option for additional 10.95 million shares within 30 days.

What will be JAB's ownership percentage in KDP after the offering?

JAB will beneficially own approximately 10.7% of KDP's outstanding common stock after the offering.

How many JAB-affiliated directors are resigning from KDP's board?

Three JAB-affiliated directors will resign: Joachim Creus, Frank Engelen, and Olivier Goudet.

What lock-up period applies to JAB's remaining KDP shares?

JAB's remaining shares will be subject to a 90-day lock-up agreement with the underwriter.

Who is the underwriter for KDP's secondary offering?

J.P. Morgan is acting as the underwriter for the proposed secondary offering.
Keurig Dr Pepper Inc

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Beverages - Non-Alcoholic
Beverages
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United States
BURLINGTON