JELL-O and Tower 28 Team Up to Launch the Limited Edition Lip Collection You’ve Been Craving
Kraft Heinz (KHC), through its JELL-O brand, is partnering with beauty company Tower 28 to launch a limited-edition lip collection inspired by JELL-O desserts.
JELL-O brings its iconic, fun-loving flavors to the beauty aisle with collection of Tower 28 lip glosses and treatments
Key Summary Bullets:
- JELL-O and Tower 28 are teaming up to launch the limited-edition Lip Jelly Duo & Lil' Pudding Snack Sets, combining JELL-O-inspired flavors with Tower 28’s best-selling lip products.
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The collection features two offerings: the Lip Jelly Duo (
$24 $32 $20 $32 - The Lip Jelly Duo features two full-size ShineOn Lip Jelly glosses in Strawberry and Lemon Lime flavors. The Lil' Pudding Snack Set includes four mini LipSoftie Tinted Lip Treatments inspired by JELL-O pudding flavors including Strawberry Cheesecake, Chocolate Vanilla Swirls, Banana Cream, and Pistachio. All flavors featured in the collection are exclusive to these sets.
- Available September 13 on Sephora.com and September 15 at Sephora stores nationwide, the limited-edition collection taps into the growing intersection of food and beauty culture.
JELL-O and Tower 28 Team Up to Launch the Limited Edition Lip Collection You’ve Been Craving
YOUR FAVORITE JELL-O FLAVORS REIMAGINED
The JELL-O x Tower 28 Lip Jelly Duo features two exclusive full-size ShineOn Lip Jelly glosses inspired by two classic JELL-O flavors:
- Strawberry: A sheer pink gloss with a pH-activated stain
- Lemon Lime: A crystal-clear gloss housed in a vibrant green tube
The Lil' Pudding Snack Set includes four mini LipSoftie Tinted Lip Treatments inspired by beloved JELL-O pudding flavors:
- Strawberry Cheesecake: A creamy pink shade with a sweet strawberry cheesecake flavor
- Chocolate Vanilla Swirls: A rich chocolate brown shade with a sweet chocolate-vanilla flavor
- Banana Cream: A clear lip treatment with a sweet banana cream flavor
- Pistachio: A clear lip treatment with a sweet, nutty pistachio flavor
Staying true to Tower 28's clean beauty promise, both collections are fragrance-free, formulated for sensitive lips and crafted with non-artificial,
“JELL-O has been adding brightness to everyday moments since 1897, creating one-of-a-kind treats that are as fun as they are delicious," said Kathryn O’Brien, Head of Marketing, Desserts at Kraft Heinz. "Today, JELL-O is bringing that same charisma to the beauty space with Tower 28, tapping into the growing intersection of food and beauty and giving fans a new way to add a jiggle of excitement to their day."
A COLLABORATION MADE FOR CULTURE
As food and beauty collaborations continue to resonate with consumers, JELL-O and Tower 28 are meeting fans at the intersection of nostalgia, self-expression and pop culture. Cross-category campaigns between food and cosmetics have increased
“Partnering with a true household name like JELL-O is a proud moment for me — not just professionally, but personally too," said Amy Liu, Founder and CEO of Tower 28. "Layered rainbow JELL-O was my mom’s favorite potluck dish, so launching a JELL-O collaboration inspired by those iconic flavors is especially meaningful.”
WHERE TO FIND THE COLLECTION
The JELL-O x Tower 28 collaboration launches September 13 on Sephora.com and will be available in-store on September 15 at Sephora locations nationwide. You can follow @jello and @tower28beauty on Instagram and TikTok for more information.
1 Statista, "Gen Z Online Beauty Shoppers," accessed July 2026, https://www.statista.com/topics/11849/gen-z-online-beauty-shoppers/#topicOverview
ABOUT THE KRAFT HEINZ COMPANY
Kraft Heinz (Nasdaq: KHC) is one of the world’s largest food and beverage companies, with approximately
ABOUT TOWER 28
Founder Amy Liu served for over 20 years as an executive at some of the fastest-growing beauty brands, but as an eczema sufferer, she couldn’t enjoy the best part: trying out products! So, in 2019, she launched Tower 28 as a beauty brand inclusive of all skin types, skin tones, budgets, and beauty philosophies. With the message #ItsOkayToBeSensitive, Tower 28’s award-winning SOS skincare line is the first to earn seals of approval from the National Psoriasis Foundation, National Rosacea Society, and National Eczema Association—a true testament to its commitment to skin-safe, effective formulations. It’s also the only beauty brand to fully adhere to the National Eczema Association’s Ingredient Guidelines across both skincare and color cosmetics, ensuring every product is free from all known skin irritants. Clean, vegan, and rigorously dermatologist-tested, Tower 28 has quickly become a trailblazer in the beauty industry, earning a loyal following among customers, tastemakers, and celebrities alike.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260909550806/en/
ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
THE KRAFT HEINZ COMPANY
media@kraftheinz.com
Source: The Kraft Heinz Company