MR. PEANUT Shelling out $5 Million to Reward Little Acts of Extraordinary Substance Starting Big Game Week
A year after MR. PEANUT’s death and rebirth as Baby Nut, the 105-year-old legume is officially back with a new purpose to pay it forward to put more substance into the world. MR. PEANUT will diligently search out the good … the people that through everyday actions are making someone’s day brighter and the world a little better. Beginning this week, MR. PEANUT will use all
![MR. PEANUT is officially back with a new purpose to pay it forward to put more substance into the world. (Photo: Business Wire)](https://mms.businesswire.com/media/20210201005631/en/856026/4/Mr._Peanut_Fully_Body.jpg)
MR. PEANUT is officially back with a new purpose to pay it forward to put more substance into the world. (Photo: Business Wire)
From the Chicago couple who donated their cancelled wedding’s catering to those in need on Thanksgiving to the Florida man who paid his neighbors’ past-due utility bills, MR. PEANUT will champion unsung heroes doing good in communities across the country.
“PLANTERS nuts pack way more substance than empty snacks like potato chips, so when we show up - including with a Big Game activation - it’s going to fill people up,” said Sanjiv Gajiwala, U.S. Chief Growth Officer at Kraft Heinz. “This year, we’re walking the talk by launching the PLANTERS ‘A Nut Above’ campaign, which celebrates making better choices in life and in snacking. In total, MR. PEANUT will give away
“Throughout the year, we’ll be engaging and interacting with our fans in real time, listening to what inspires them, and applauding the moments they care about,” continued Gajiwala. “It’s just one more way we’re staying consumer-obsessed.”
MR. PEANUT’s first act will recognize the owners of Hook Hall in Washington, D.C. – they went #ANutAbove and gave free meals and supplies to hospitality workers despite their own struggles to stay afloat. MR. PEANUT will give
To pay it forward, MR. PEANUT will give away an additional
Fans can nominate their beloved locally owned bar on Twitter by sharing why it’s so important to the community and including #ANutAbove and #contest. MR. PEANUT will award
To follow along with MR. PEANUT’s journey this year to highlight and reward little acts of extraordinary substance, check him out on Twitter (@MrPeanut).
* NO PURCHASE NECESSARY. Legal residents of the 50 U.S. (D.C.), 21+ can enter. Enter Contest by: 2/7/21. See Official Rules, for nomination rules & restrictions, visit https://bit.ly/3j2ZejR . Void where prohibited.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2019 net sales of approximately
View source version on businesswire.com: https://www.businesswire.com/news/home/20210201005631/en/