Get All the Tools for Back to School at Kroger
Rhea-AI Summary
Kroger (NYSE:KR) has launched its back-to-school campaign featuring a new online tool called Kroger Back to School List, allowing customers to access teacher-issued supply lists with one-click purchase functionality. The retailer is offering classroom supplies starting at 39 cents, with many items priced at $1 or less.
The company has introduced convenient shopping options for both classroom supplies and lunchroom essentials, including Big Deal! packs for lunches and a variety of fresh produce options. The new digital tool enables customers to enter their zip code, select their school, and add teacher-specific supplies directly to their cart alongside groceries for online or in-store shopping.
The initiative aligns with Kroger's strategy of providing affordable options while simplifying the shopping experience through lowered prices on thousands of items and streamlined promotions.Positive
- Introduction of new digital tool 'Kroger Back to School List' for streamlined shopping experience
- Competitive pricing strategy with supplies starting at 39 cents
- Integration of school supplies with grocery shopping for improved customer convenience
- Price reduction implemented on thousands of items across categories
Negative
- None.
News Market Reaction – KR
On the day this news was published, KR gained 0.37%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Retailer debuts teacher-issued supply lists with one-click purchase, making back-to-school shopping for class and the lunchroom easier than ever; school supplies for as little as
"Back to school is a busy time of year, and we do all that we can to make the shopping inexpensive and convenient," said Mike Murphy, Group Vice President of Center Store Merchandising at Kroger. "That means customers can easily get school supplies, lunch staples and dinner solutions all at Kroger, anyway they shop and at an incredible value. We've lowered prices on thousands of items that our customers love and need most—including school supplies—because shopping for your family should be easy and affordable."
With Kroger's Back to School List, customers can access specific supply list from the retailer's website or app. Whether shopping in-store or online for pickup or delivery, Kroger's Back to School List is an easier way to get classroom ready. To get started go to Kroger.com and follow these steps:
- Enter local zip code.
- Select the school from the list provided.
- Select class to see their teacher's specific list.
- Add items from the teacher's list directly to a shopping list (for in-store shopping) or directly to cart (for online shopping), right along with groceries.
Build kid-approved lunches that will fuel them all day long and save more with Kroger's Big Deal! packs:
- Kroger® Oven Roasted Turkey Breast or Black Forst Ham, 16 oz on Kroger® Brand Soft Wheat Sandwich Bread
- Kroger® Creamy Peanut Butter, 64 oz
- Kroger® Chewy Chocolate Chip Granola Bars, 36 count
- Simple Truth® No Sugar Added Freeze-Dried Strawberries, 2 oz
- Kroger® Potato Chip Variety Pack, 18 count
- Simple Truth Organic® Unsweetened Applesauce Cups, 18 count
- Kroger® Fruit Cups Three Flavor Variety Pack, 24 count
- Simple Truth Organic® Fruit Snacks, 20 count
Keep lunchtime fresh with these fuss-free fruits and veggies that come with a quality guarantee and kids will actually eat:
- Red Seedless Grapes
- Fresh Banana
- Kroger® Brand Carrots, Celery, Broccoli and Ranch Dip Snack Tray
- Kroger® Brand Honeycrisp Apples
- Fresh Blueberries and Strawberries
- Fresh Seedless Mandarin Clementine Oranges,
- Private Selection™ Mini Seedless Cucumbers
Shop must-have classroom supplies for
- Crayola® Colored Pencils—
$1 - Crayola® Classic Color Markers—
$1 - Top Flight Standards® College or Wide Ruled 1-Subject Notebook—39 cents
- Top Flight 2 Pocket Folders with Tangs—49 cents
- Elmer's® Disappearing Purple School Glue Stick—
$1 - Elmer's® Non-Toxic Washable School Glue—59 cents
- Paper Mate® Write Bros. Assorted Ballpoint Pens—
$1 - Office Works Kids' Blunt or Pointed Scissors—79 cents
Find even more back-to-school lunch and breakfast inspiration at Kroger's Blog, The Fresh Lane.
At Kroger, customers do not have to choose between a good meal and a good deal. That means customers can get the products they need, want and love for their families with clear savings right at the shelf. In addition to its everyday low prices, Kroger is simplifying promotions and has lowered prices on thousands of items from school supplies to most-loved staples. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.