Kroger Unveils Customer's 2025 Yearly Checkout
Rhea-AI Summary
Kroger (NYSE: KR) introduced its Yearly Checkout feature, letting customers view personalized 2025 summaries of annual savings, shopping habits, and most‑purchased items.
Customers can access Yearly Checkout by logging into loyalty accounts on the Kroger app or Kroger.com from now through February 28, 2026. The company said customers saved billions in 2025 and highlighted that Kroger directed 518 million meals to communities in 2025 and more than 3.9 billion meals since 2017 under Zero Hunger | Zero Waste. Kroger also noted several Our Brands products won 2025 editorial awards.
Positive
- Launched Yearly Checkout personalized savings feature
- Customers reportedly saved billions in 2025
- Directed 518 million meals to communities in 2025
- Zero Hunger | Zero Waste total: 3.9 billion meals since 2017
- Our Brands products won multiple 2025 editorial awards
Negative
- None.
News Market Reaction
On the day this news was published, KR declined 3.98%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Sector moves were mixed: ACI -1.04%, SFM -3.74%, GO -3.35% while TGT +2.15% and WMK +1.21%, suggesting today’s Kroger news is more company-specific than a broad grocery move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 30 | Health initiative launch | Positive | -0.1% | Harris Teeter health and nutrition initiative across stores and digital channels. |
| Dec 29 | Food access program | Positive | -0.8% | Verified Savings Program with produce discounts for assistance recipients. |
| Dec 29 | Brand partnership | Positive | -0.8% | Tempo ready-meals partnership promoted by Maria Sharapova. |
| Dec 23 | Share repurchase boost | Positive | +0.0% | Board approved additional <b>$2.0B</b> buyback, lifting remaining authorization. |
| Dec 10 | Holiday product campaign | Positive | -2.6% | Murray’s Cheese holiday program featuring award-winning products and gifting. |
Recent company news has generally been positive while near-term price reactions have often been flat to negative, indicating frequent divergence between news tone and next-day moves.
Over the past month, Kroger-related news emphasized customer value and brand building. On Dec 10, Murray’s Cheese holiday offerings highlighted award-winning products. On Dec 23, the Board approved an additional $2.0 billion share repurchase authorization, lifting total capacity to about $2.9 billion. Late December news focused on nutrition initiatives and expanded discounts for government-assistance customers, plus a Tempo partnership for ready-to-heat meals. Despite these initiatives, short-term price reactions mostly showed small declines, similar to the modest move around today’s savings-focused announcement.
Market Pulse Summary
This announcement centers on Kroger’s 2025 customer savings and engagement, with the Yearly Checkout feature summarizing individual spending patterns and discounts. It also underscores the Zero Hunger | Zero Waste plan, which directed 518 million meals to communities in 2025 and more than 3.9 billion since 2017. In context with recent initiatives around health, nutrition, and share repurchases, investors may watch how these programs influence loyalty, traffic, and future financial disclosures.
AI-generated analysis. Not financial advice.
Customers can access household annual savings in retailer's Yearly Checkout feature
"In 2025, we offered our customers record savings across the store on the everyday items that matter the most to their families and even more discounts during those special moments throughout the year," said Mary Ellen Adcock, Executive Vice President and Chief Merchant and Marketing Officer. "With everyday low prices, weekly savings opportunities and fuel points, at Kroger we are committed to helping customers save in all areas of their budget."
Customers can reveal their personalized savings from last year, as well as fast facts like most purchased products, total grocery trips and more by logging into their loyalty accounts on the Kroger app or Kroger.com and clicking Yearly Checkout from now through February 28.
In 2025, Kroger's Our Brands products earned widespread recognition. Trusted by customers and honored by top food publications, the following items took home awards this year:
- Kroger Spicy Dill Pickle Potato Chips—Included in SELF 2025 Pantry Awards for its bold taste and spicy kick.
- Kroger Limited Edition Chili Cheese Bratwurst—Named a top refrigerated staple, these fresh sausages landed a spot on Simply Recipes 2025 Grocery Awards.
- Kroger Scramble Creamy Chorizo Breakfast Bowl—This breakfast staple took home a 2025 Golden Cart Award from Allrecipes in the "Best On-the-Go Breakfast" category.
In addition to delivering savings, Kroger directed 518 million meals to communities in 2025 through its Zero Hunger | Zero Waste impact plan. Since launching the plan in 2017, the company has directed more than 3.9 billion meals to communities.
At Kroger, customers do not have to choose between a good meal and a good deal. That means customers can get the products they need, want and love for their families with clear savings right at the shelf. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-Commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.
FAQ
What is Kroger's Yearly Checkout feature and how do I access it for 2025?
How long can Kroger customers view their 2025 Yearly Checkout summary (NYSE: KR)?
How many meals did Kroger direct to communities in 2025 under Zero Hunger | Zero Waste?
What cumulative impact has Kroger reported for Zero Hunger | Zero Waste since 2017?
Which Kroger Our Brands products won awards in 2025?
Does the Yearly Checkout show specific metrics like number of grocery trips for 2025?
