Murray's Cheese Holiday Must-Haves
Rhea-AI Summary
Kroger (NYSE: KR) and Murray's Cheese launched a holiday program offering seasonal cheeses, gift ideas, premade and custom cheeseboards, recipes, and nationwide shipping through Kroger family stores.
Highlights include Murray's Cave Aged Original Stockinghall Cheddar, which won Best Cheddar, Best American Cheese and was ranked fifth overall at the World Cheese Awards; a new truffle-focused selection; in-store tastings; and year-round Murray's Cheese Clubs that ship five curated monthly experiences.
Positive
- None.
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus 1 Up
Peers showed mixed moves, with names like GO up 2.34% and SFM down 0.88%, while momentum scans only flagged DDL up 4.43%, suggesting today’s action in KR was more stock-specific than broad grocery sector driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | Real estate project | Positive | -4.6% | Kroger-anchored shopping center planned within large mixed-use development. |
| Dec 04 | Quarterly earnings | Negative | -4.6% | Q3 results with large impairment driving GAAP loss despite adjusted profit. |
| Dec 01 | Promotional campaign | Positive | +0.4% | Launch of 12 Merry Days of Deals holiday savings event across channels. |
| Nov 20 | Earnings call notice | Neutral | +0.2% | Announcement of timing and access details for Q3 2025 earnings call. |
| Nov 18 | eCommerce strategy | Neutral | +1.9% | eCommerce overhaul, facility closures and shift toward more profitable model. |
KR’s recent news, from eCommerce strategy shifts to promotions and real estate development, has mostly seen price moves aligned with the news tone, with one notable divergence on development-related headlines coinciding with earnings-driven weakness.
Over the last month, KR has reported key strategic and promotional updates. On Nov 18, it outlined an eCommerce revamp with expected $400M profit improvement and related $2.6B impairment. This was followed by a Q3 earnings release on Dec 4 showing GAAP EPS of $(2.02) and adjusted EPS of $1.05. Recent holiday promotions and a Kroger-anchored development highlight ongoing focus on traffic, real estate, and customer experience; today’s Murray’s Cheese holiday feature fits that promotional theme.
Market Pulse Summary
This announcement highlights Murray’s Cheese holiday offerings within Kroger’s network, emphasizing premium, award-winning products and curated entertaining solutions. It reinforces Kroger’s focus on specialty assortments and experiential retail, complementing earlier holiday promotions. Investors may watch how such seasonal initiatives support traffic and basket size alongside previously disclosed restructuring and impairment actions, especially following the sizable $2.6B charge tied to eCommerce facilities.
Key Terms
charcuterie technical
AI-generated analysis. Not financial advice.
Bring holiday cheer with delicious gifts, entertaining ideas and award-winning cheeses at Kroger
"Our expert-led shopping experience for cheeses and pairings make for joy-filled celebrations around the table," said Gina Johnson, Director of Specialty Cheese at Murray's Cheese in Kroger. "We invite you to design a custom cheeseboard for a gracious host gift, grab your favorite cheeses for holiday recipes, and stop by the store for a tasting adventure."
In NYC, Murray's flagship store debuted a whimsical "Where There's Cheese, There's Cheer" holiday window to kick off the season. The
- It's Cheddar Weather: Ring in the season with Murray's Cave Aged Original Stockinghall Cheddar, which just received three honors at the World Cheese Awards: Best Cheddar, Best American Cheese, and fifth best cheese in the world. This rich, clothbound cheddar was chosen in a blind tasting of more than 5,000 cheeses. Find it online and at select Kroger stores.
- Truffle Town: Indulge this season with truffle-infused favorites at a new one-stop truffle destination at the shop. Look for fresh goat cheese, Brie, Gouda, charcuterie and accompaniments like honey, crackers and nuts, all infused with that signature rich, earthy flavor.
- Entertain with Ease: Grab a pre-made cheeseboard designed by our cheesemongers, or build a custom cheeseboard for the entertainer in your life. Select from crowd-pleasing cheeses, cured meats, jams, nuts and much more. Look for Isigny Camembert and Shropshire Blue, and ask your cheesemonger for seasonal favorites.
- Cooking Cheeses: Murray's offers family-friendly recipes to try this holiday season. Try making Murray's Classic Mac & Cheese with a flavorful blend of three cheeses or a melty Baked Brie topped with Murray's Spiced Cherry Preserves.
- Cheese on Repeat: Murray's Cheese Clubs offer five monthly club experiences that ship around the country year-round. Whether gifting to a loved one or enjoying at home, the guided tasting offered is a journey that will turn any food lover into a true cheese expert.
About Murray's Cheese
Murray's Cheese is a beloved mainstay in New York City that has evolved into a world-renowned specialty food destination that makes, sources, sells and serves exceptional cheese. Murray's operates NYC retail shops and an e-commerce program with gifts, monthly clubs and cheeses aged in their state-of-the-art cheese caves. Cheese experts also host tasting classes and events, and the company supplies some of the country's most beloved restaurants with cheese. Murray's joined the Kroger family in 2017 and their cheese counters and experts guide customers through a joyful shopping experience with 1,200+ stores including Kroger, Ralphs, QFC, Fred Meyer, Harris Teeter and many others throughout the country. Follow along @murrayscheese and www.murrayscheese.com.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an eCommerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
View original content to download multimedia:https://www.prnewswire.com/news-releases/murrays-cheese-holiday-must-haves-302638069.html
SOURCE The Kroger Co.
FAQ
What holiday products did Kroger (KR) and Murray's Cheese announce on December 10, 2025?
Where can I buy Murray's Cheese holiday gifts from Kroger (KR)?
Which Murray's Cheese won awards mentioned in the December 10, 2025 announcement?
Does Murray's Cheese offer subscription gifts through Kroger (KR)?
Can Kroger (KR) shoppers order custom cheeseboards for holiday entertaining?
What seasonal recipes did Murray's Cheese highlight for the holidays?
