Unwrap Exclusive Deals During Kroger's 12 Merry Days Savings Event
Rhea-AI Summary
The Kroger Co. (NYSE: KR) will run its seasonal 12 Merry Days of Deals from December 3–14, 2025, with each daily deal available to clip for one day and redeem through December 16, 2025.
Customers can access each offer via the Kroger app, Kroger.com, or in store by entering a Rewards Card number or asking for the 12 Merry Day offer at checkout. Deals cover a range of store items including holiday hosting, seasonal merchandise, and fresh products.
To participate: log into your digital account each day from December 3–14, clip that day’s coupon, and redeem all clipped coupons by December 16.
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News Market Reaction
On the day this news was published, KR gained 0.40%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
KR was down 2.64% while key peers such as TGT (+2.31%), ACI (+0.93%), WMK (+0.75%) and GO (+0.54%) were positive and SFM was roughly flat (-0.12%), suggesting a stock-specific move rather than a sector-wide shift.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 10 | Holiday product promo | Positive | -2.6% | Launch of Murray’s Cheese holiday offerings and gifting program in Kroger stores. |
| Dec 04 | Real estate development | Neutral | -4.6% | Announcement of a Kroger-anchored shopping center in a Texas mixed-use project. |
| Dec 04 | Q3 2025 earnings | Negative | -4.6% | Q3 results with <b>$2.6B</b> impairment charges and GAAP EPS of <b>$(2.02)</b>. |
| Dec 01 | Holiday savings event | Positive | +0.4% | Announcement of the 12 Merry Days of Deals promotion running Dec 3–14, 2025. |
| Nov 20 | Earnings call notice | Neutral | +0.2% | Scheduling of the Q3 2025 earnings conference call on Dec 4, 2025. |
Recent history shows negative reactions to earnings and impairment-related news, while routine promotional or operational updates tend to draw modest or mixed price responses.
Over the past few weeks, KR has reported several notable events. The 3Q25 results on Dec 4, 2025 included large impairment charges and were followed by a -4.62% move. An 8-K and later 8-K/A detailed fulfillment-center closures and an approximate $350M cash payment to Ocado. By contrast, marketing initiatives like the 12 Merry Days of Deals event on Dec 1, 2025 and Murray’s Cheese holiday promotions saw relatively small price moves, indicating heavier sensitivity to financial and restructuring news than to seasonal campaigns.
Market Pulse Summary
This announcement describes Kroger’s 12 Merry Days of Deals event, running from December 3–14, 2025 with redemption through December 16. It reinforces the company’s focus on digital engagement via app and website coupons and store savings. In context, recent filings detailed large impairment charges and operational changes, so observers may watch how seasonal traffic and digital coupon usage complement those restructuring efforts and whether such promotions support customer loyalty during a noisy fundamental period.
AI-generated analysis. Not financial advice.
Starting December 3, clip a hot new deal each day
"The holidays are a time for celebration, and we want to make it easier for our customers to enjoy every moment," said Mary Ellen Adcock, executive vice president and chief merchant and marketing officer at The Kroger Co. "With 12 Merry Days, we're delivering incredible savings and surprises that help stretch budgets and add extra cheer to holiday shopping."
During 12 Merry Days, Kroger is revealing a hot new deal every day. Each daily offer will be available to clip for one day at Kroger.com, the Kroger app or by asking for the discount at checkout through December 16. Offers must be redeemed by December 16.
Customers can look forward to a surprise deal every Merry Day from December 3 through December 14 on products across the store, including items such as goods for holiday hosting, seasonal merchandise, fresh and more. Check back each day for a hot deal. Visit here to save big and learn more.
How to participate:
- Visit the Kroger app or site each day from December 3-14
- Log into digital account
- Clip the featured digital coupon each day; only one coupon will be available each day for 12 days
- In store, customers must enter their Rewards Card number at checkout to ensure the deal is applied to their purchase or simply ask for 12 Merry Day offer at checkout.
- Redeem all participating digital coupons by December 16
At Kroger, customers do not have to choose between a good meal and a good deal. That means customers can get the products they need, want and love for their families with clear savings right at the shelf. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-Commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.
FAQ
When does Kroger's 12 Merry Days event start and end for NYSE: KR?
How do Kroger (KR) customers clip and redeem 12 Merry Days deals?
Can Kroger shoppers redeem multiple 12 Merry Days coupons for NYSE: KR?
Where can I find the daily 12 Merry Days deal from Kroger (KR)?
Do Kroger in-store purchases apply 12 Merry Days discounts for KR shareholders and customers?
What types of products are included in Kroger's 12 Merry Days offers (KR)?
