Now Trending at Kroger: Autumn Beauty Routine Shake Up
Kroger (NYSE:KR) has announced its fall beauty trends and product lineup for 2025, highlighting new wellness, beauty, and makeup products. The retailer is introducing several key trends including soft and earthy makeup tones, featuring the exclusive Australia clean beauty brand Nude by Nature, and bright berry lip colors with the return of Revlon's Super Lustrous Lipstick in Rum Raisin.
The company is expanding its beauty offerings with Korean beauty brands like COSRX, seasonal skincare solutions, and new scent collections. Kroger is offering a $5 savings promotion on beauty purchases of $15 or more through September 13, while maintaining lower prices on over 1,000 items across stores.
Kroger (NYSE:KR) ha presentato le tendenze beauty per l'autunno 2025 e la nuova selezione di prodotti, mettendo in primo piano novità per il benessere, la cura della pelle e il make-up. Tra i trend principali figurano tonalità trucco morbide e terre, l'arrivo in esclusiva del brand australiano clean beauty Nude by Nature e labbra dai toni berry intensi con il ritorno del rossetto Revlon Super Lustrous nella nuance Rum Raisin.
L’insegna amplia la gamma con brand coreani di cosmesi come COSRX, soluzioni skincare stagionali e nuove collezioni olfattive. Kroger propone una promozione di $5 di sconto su acquisti beauty a partire da $15 fino al 13 settembre, mantenendo inoltre prezzi ridotti su oltre 1.000 articoli in negozio.
Kroger (NYSE:KR) ha anunciado sus tendencias de belleza para el otoño de 2025 y la línea de productos asociada, destacando novedades en bienestar, cosmética y maquillaje. Entre las tendencias clave aparecen tonos de maquillaje suaves y terrosos, la incorporación exclusiva de la marca australiana de clean beauty Nude by Nature, y labios en vibrantes tonos berry con el regreso del Revlon Super Lustrous Lipstick en Rum Raisin.
La cadena amplía su oferta con marcas coreanas de belleza como COSRX, soluciones de cuidado facial estacionales y nuevas colecciones de fragancias. Kroger ofrece una promoción de $5 de ahorro en compras de belleza de $15 o más hasta el 13 de septiembre, y mantiene precios más bajos en más de 1.000 artículos en tienda.
Kroger (NYSE:KR)가 2025년 가을 뷰티 트렌드와 제품 라인업을 공개했습니다. 웰니스, 스킨케어, 메이크업 신제품을 중심으로 한 이번 소개에서는 부드럽고 어스톤 계열의 메이크업, 호주 클린 뷰티 브랜드 Nude by Nature 단독 입점, 그리고 Revlon Super Lustrous 립스틱의 Rum Raisin 색상 복귀로 대표되는 선명한 베리 립 컬러가 주요 트렌드로 꼽혔습니다.
또한 COSRX 등 한국 뷰티 브랜드를 포함해 시즌별 스킨케어와 새로운 향수 컬렉션을 확대합니다. Kroger는 9월 13일까지 뷰티 구매 금액 $15 이상 시 $5 할인 프로모션을 제공하며, 매장 내 1,000개 이상 품목에 대해 낮은 가격을 유지합니다.
Kroger (NYSE:KR) a dévoilé ses tendances beauté pour l'automne 2025 et sa nouvelle gamme de produits, mettant en avant des nouveautés bien-être, beauté et maquillage. Parmi les tendances phares : des teintes de maquillage douces et naturelles, l'arrivée en exclusivité de la marque australienne de clean beauty Nude by Nature, et des lèvres aux nuances berry éclatantes avec le retour du Revlon Super Lustrous Lipstick en Rum Raisin.
Le détaillant enrichit son offre avec des marques coréennes de beauté comme COSRX, des solutions de soins saisonniers et de nouvelles collections de parfums. Kroger propose une promotion de 5 $ de réduction sur les achats beauté de 15 $ et plus jusqu'au 13 septembre, tout en maintenant des prix bas sur plus de 1 000 articles en magasin.
Kroger (NYSE:KR) hat seine Beauty-Trends für den Herbst 2025 und die dazugehörige Produktpalette vorgestellt und hebt neue Wellness-, Beauty- und Make-up-Produkte hervor. Zu den wichtigsten Trends zählen weiche, erdige Make-up-Töne, die exklusive Einführung der australischen Clean-Beauty-Marke Nude by Nature sowie kräftige Berry-Lippen mit der Rückkehr des Revlon Super Lustrous Lipstick in Rum Raisin.
Das Unternehmen erweitert sein Sortiment um koreanische Beauty-Marken wie COSRX, saisonale Hautpflege-Lösungen und neue Duftkollektionen. Kroger bietet eine $5 Ersparnis bei Beauty-Einkäufen ab $15 bis zum 13. September an und hält zudem die Preise für über 1.000 Artikel niedrig.
- Exclusive partnership with Australia's Nude by Nature brand
- Expansion into Korean beauty market with COSRX products
- $5 promotional savings on $15+ beauty purchases
- Price reduction on over 1,000 store items
- None.
Retailer shares upcoming beauty trends and highlights new items hitting the shelves
"As the seasons change, grocery hauls are not the only routines getting the fall treatment," said Kate Meyer, Kroger Health & Beauty Care vice president. "This time of year, we see our customers reaching for soft tones, warm scents and extra facial hydration, alongside ingredients for cozy meals and savory dishes. Your beauty refresh has never been easier when shopping at Kroger."
Soft and Earthy Tones: This fall, makeup trends are shifting towards a more subdued and natural look with pops of unexpected color. Expect to see a rise in earthy and soft tones alongside pastel eyeshadow with holographic or shimmery toppers. Customers can achieve this trend by shopping the Australia clean beauty brand Nude by Nature, offering matte colors, nudes and muted tones and more, available exclusively at Kroger.
Bright Berry Lips: Lip color is making a vibrant statement this season with rich, saturated berry tones that blend drama and sophistication. From deep wine-inspired burgundies to vibrant raspberry hues, berry lip colors are emerging as the season's trend. A fan favorite returns to stores–Revlon Super Lustrous Lipstick Rum Raisin is back in the Revlon lineup with the same formula as before and even more moisture.
Warm and Nutty Scents: It went viral for a reason, and now eos is back with a fresh fall scent with notes of toasted pistachio, vanilla toffee and blonde woods. Introducing eos Crème de Pistachio Body Lotion—now in Kroger stores across the country. Layer with Dove Shea Butter and Vanilla Body Wash, Dove Exfoliating Macadamia and Rice Milk Body Scrub or a final touch of MIX:BAR Vanilla Bourbon Hair and Body Mist.
Signature Sunscreens: Sunscreen is always on trend, regardless of the season. Even as the weather cools down, the sun's harmful UV rays are still potent. Find all types of facial sunscreen at Kroger including Kroger Gimme Some Glow Sunscreen Lotion, Kroger Refreshing Setting Mist Sunscreen SPF 40 and more.
Introducing KBeauty: Korean beauty brands have been on the rise for years and will continue to remain on customers' shopping lists this fall. These beauty products are known for their innovative formulas, focus on hydration and use of natural ingredients. A popular line of KBeauty products include COSRX and their best-selling Advanced Snail Mucin Gel Cleanser. Find additional KBeauty products at Kroger throughout the year.
Skincare Repair: Now that the temps are dropping and leaves are changing color, it is time to move on from lightweight moisturizers and focus on hydration, barrier protection and gentle exfoliation to combat the drying effects of cooler weather. Try moisturizers with ceramides, hyaluronic acid and glycerin—products like Kroger Foaming Face Wash With Ceramides + Hyaluronic Acid and CeraVe AM Facial Moisturizing Lotion.
Customers can save
Shopping at Kroger, customers will see lower prices on more than 1,000 items across the store in every aisle. With Kroger's Fresh & Quality Guarantees, customers never have to compromise high-quality for low prices.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.
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