LEIFRAS Co., Ltd. Ranked No. 1 in Japan by Membership in Children's Sports Schools and by Number of Schools Where It Manages Club Activities
Rhea-AI Summary
LEIFRAS (Nasdaq: LFS) ranked No. 1 in Japan across survey categories by Tokyo Shoko Research as of Dec 31, 2025. The company led in sports school membership, number of schools, and schools where it manages club activities.
Highlights: No.1 for four consecutive years by membership and number of schools (children's sports schools without own facilities), and No.1 for two consecutive years for schools where Leifras manages club activities. The company said it will continue leveraging its expertise to advance youth sports education and community-based club programs.
Positive
- No.1 in sports school membership in Japan as of Dec 31, 2025
- No.1 in number of children's sports schools in Japan as of Dec 31, 2025
- No.1 in number of schools where company manages club activities as of Dec 31, 2025
- Maintained No.1 membership ranking for four consecutive years
- Maintained No.1 managed-club ranking for two consecutive years
Negative
- None.
News Market Reaction – LFS
In the Mar 31 session, LFS gained 8.37%, reflecting a notable positive market reaction. Argus tracked a peak move of +10.2% during that session.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Mar 26 | Stats on education impact | Positive | -2.7% | Released analysis linking sports affinity to non-cognitive skill development metrics. |
| Mar 23 | Business videos launch | Positive | -0.4% | Introduced videos explaining club support and after-school daycare services. |
| Mar 18 | Policy group membership | Positive | -9.0% | Joined Nippon Sport Policy Commission to support national sports policy. |
| Mar 16 | New soccer format | Positive | +1.0% | Launched SIX SHOOT soccer shooting competition with age-group tournaments. |
| Mar 12 | Dual listing plans | Positive | -3.2% | Board approved preparations for potential Tokyo Stock Exchange dual listing. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent positive corporate and strategic updates have often coincided with flat-to-negative next-day price reactions.
Over March 2026, LEIFRAS issued a series of news items: a dual-listing preparation announcement on Mar 12, launch of the SIX SHOOT soccer format on Mar 16, Nippon Sport Policy Commission membership on Mar 18, business introduction videos on Mar 23, and a non-cognitive skills analysis release on Mar 26. Despite largely strategic or positive content, four of five events saw negative 24-hour price reactions, suggesting a pattern of muted or adverse trading responses to constructive news. Today’s market-leadership ranking continues that flow of reputation-building updates.
Key Terms
non-cognitive skills technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Advancing Sports Education in
Survey Highlights
- Children's sports schools without the company's own facilities: No. 1 in
Japan for four consecutive years by membership. - Children's sports schools without the company's own facilities: No. 1 in
Japan for four consecutive years by number of schools. - Number of schools where the company manages club activities: No. 1 in
Japan for two consecutive years.
The Company expresses its sincere appreciation to customers, partners, and investors who have chosen Leifras and shared its educational philosophy and commitment to service, such tremendous support enabled Leifras to achieve this recognition again. Moving forward, the Company plans to continue to leverage the expertise it has cultivated to the fullest. As a social business company dedicated to solving societal challenges through the power of sports, Leifras' entire team is committed to providing services that meet customers' expectations.
About Leifras Sports School
Leifras operates sports schools for children offering 13 different programs, including soccer, basketball, baseball, and dance. Guided by its philosophy of "Strengthening Children's Heart," the Company not only provides technical instruction but also fosters the non-cognitive skills essential for success in society, such as diligence, compassion, perseverance, and teamwork, and it has earned the support of many members. Leifras aims to bring out the best in children through its coaching philosophy of "acknowledge, praise, encourage, and motivate," ensuring that even children new to sports or those who struggle with them can enjoy the experience.
Regarding Leifras' Contract for Club Activities
To address the challenges facing modern Japanese schools, such as the difficulty of sustaining club activities due to the declining birthrate and the long working hours of faculty and staff, the government is currently promoting a nationwide initiative in
Leifras offers a comprehensive club activity support service that covers everything from designing a system tailored to local conditions to coordinating the transition of club activities to the community.
Prioritizing student safety above all else, only instructors who have completed Leifras' training program and passed its certification exam are permitted to lead club activities. The Company assigns its own employees as club activity coordinators to centrally manage communications with schools, parents, instructors, and insurance companies. In addition, Leifras provides comprehensive support for insurance administration, the collection of student-funded activity fees, and the operation of a talent pool.
Survey Overview
Sports School Membership: No. 1 in
- Comparison of membership among the top three companies operating children's sports schools without their own sports facilities
- For the purpose of defining the number of members, if a member attends multiple schools—regardless of whether they are for the same or different sports—the number of members is considered to be equal to the number of schools attended.
Number of Sports Schools: No. 1 in
- Comparison of the number of schools operated by the top three sports school companies for children that do not have their own sports facilities, by revenue
- If the groups are divided into "Kindergarten Students" and "Elementary School Students," each group is considered one school.
Number of Schools Contracted for Club Activities: No. 1 in
- Comparison of the number of schools contracted by the top three companies in the school club support business in 2025
Survey Details
Survey Participants: Companies engaged in sports schools and school club support services in
Survey Items: Number of sports school members, number of schools, and number of schools contracted for club activities.
Survey Completion: End of March 2026
Research Organization: Tokyo Shoko Research Co., Ltd.
Survey Methodology:
- Competitive Analysis: Analyzing the revenue by business segment of companies that operate domestic sports schools without their own sports facilities, as well as companies engaged in club activity support services.
- Custom Research: A study that compares Leifras with the top-performing companies in each business sector based on actual sales figures, using competitive analysis.
About LEIFRAS Co., Ltd.
Headquartered in
For more information, please visit the Company's website: https://ir.leifras.co.jp/.
Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may," or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. These statements are subject to uncertainties and risks, including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the registration statement filed with the
For more information, please contact:
LEIFRAS Co., Ltd.
Investor Relations Department
Email: IR@leifras.co.jp
Ascent Investor Relations LLC
Tina Xiao
Phone: +1-646-932-7242
Email: investors@ascent-ir.com
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SOURCE LEIFRAS Co., Ltd.